About us
Digitalization and globalization are terms of the times. For us, they are lived practice. We make your online marketing more efficient through AI. And controllable worldwide. With us, you drive internationalization. In nine languages.
The change in online marketing has meant one thing above all: an increase in complexity. This is our daily challenge. We have translated what counts into a tool. From content to data-driven marketing. That’s why we’re getting serious about digital transformation. Big Data and AI determine our daily practice. And soon yours too.
The more professional the online marketing, the more tools are applied. What counts to understand customers, make predictions or design personas is the multitude of programs. From Google Analytics to Search Console to Sistrix. This makes online marketing predictable, but also confusing and cost-intensive. We therefore set a tool against the uncontrolled growth. To minimise friction losses, reduce costs and increase efficiency. We offer added value when it comes to synergies thanks to artificial intelligence and automation. You can also profit. No matter whether you are an SME or a corporate group, operating locally or conquering international markets. With us, online marketing is controllable in nine languages.
We rely heavily on advanced automation functions that not only save time and money, but also increase the quality of results. The OM Optimiser makes you and your website fit for online marketing and helps you get into the fast lane!
Our mission
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Over 800 functions in the following areas
SEO tool
SEO Technology Crawler
Backlink tool
Content tool
Keyword Ranking Tool
SEA tool
Social media tool
Affiliate Marketing Tool
Brand Protection Tool
Security tool
Pagespeed tool
Uptime Monitoring Tool
Mailing tool
Project management tool
Data warehouse
Artificial intelligence
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Functions
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APIs
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Years of experience
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Users
Professional online marketing on the road - without restrictions!
Multi-device
You can use all functions without restrictions on the desktop, tablet and smartphone.
Data warehouse
The OM Optimiser has an intelligent database for efficient data analysis.
Automation
Automated functions in all areas make everyday work much easier.
Coach
The OM Optimiser Coach supports you in the implementation if required. So you don't have to be a professional.
Alerts
React quickly: In case of important events, you will be notified immediately by mail or push message.
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About us
Our vision…
Our vision with OM Optimiser was clear in 2012 and remains so today: to automate online marketing and make it faster, better and more efficient. OM Optimiser enables companies to optimize their online marketing performance across all processes and departments. All tools, all countries, all team members united in one single tool. We believe that in every company there is the potential for better performance. That’s why we want to make it easy for customers to understand and practice online marketing themselves – even with the least amount of time, resources and understanding. If they do need help, years of working with OM Optimiser means we can help them quickly and specifically.
…is your solution
We offer our customers a smart software solution and excellent consulting. Not only do we offer our own expert services, but we also draw on a worldwide partner pool of certified partners to guarantee you the best local service. With a reasonable price and an enterprise tool that is available in nine languages, OM Optimiser is an unprecedented total solution for small to medium businesses, agencies and corporations. Our goal is to bring the online marketing of any business to the cutting edge with our enterprise solution that has been perfected since 2012. For the first time, they can see and, more importantly, track their successes at a glance. A completely new and unprecedented online marketing tool, OM Optimiser doesn’t just provide individual functions, it covers the entire workflow. We transform online marketing tasks into simplified processes and high-performance results. Why be complicated when it can be so simple?
Who we are
Behind OM Optimiser are experts with years of experience in online marketing. Since 2008, we have been constantly following the trends and, as a technology-savvy company, we have developed a solution that combines all the common tools in online marketing. Instead of having to call up many functions individually, the results can now be linked very easily. Since we understand the requirements and problems from over 1000 projects, we were able to develop an all-in-one solution that makes our daily work easier and is also a real game changer for our customers. One from many. The enterprise solution understands how processes really work, detects friction losses in real time and eliminates them with intelligent automation and recommendations for action. The OM Optimiser is therefore the one solution for all the needs of a company. The one solution that reduces complexity based on artificial intelligence, automates and is available at a reasonable price. The one solution that offers companies exactly what they need to be successful on the Internet.
The history of the OM Optimiser
What started as an agency solution to make your own work much easier is now an international online marketing tool. Since 2012, we have been working continuously on perfecting it. In the beginning, it was exclusively a data warehouse/dashboard tool, but it has developed into a full-service online marketing tool. How did it come about? We are online marketers who love tools. However, no one can work with more than 37 different tools at the same time today. Plus, it takes a lot of time to manually export and interpret the data. This makes detailed, cross-tool analysis simply too time-consuming and costly. The tedious administration of users in a multitude of different tools and the lack of automation also did not satisfy us, so we had to become active ourselves.
That’s how the idea of OM Optimiser was born. Since we are not just a tool provider, but also passionate online marketing experts, we know the problems of startups, small and medium-sized companies, corporations and marketing agencies. All these experiences as well as the know-how from years of practice we put into OM Optimser. In use for numerous websites and thousands of projects, new workflows, functions, checks and alerts were created. Like all other 800 functions, these were constantly developed further until they functioned reliably and error-free. Nevertheless, we do not want to do without proven tools such as Google Analytics. That’s why external tools can also be easily connected via APIs. The result is an innovative all-rounder that revolutionizes online marketing: the OM Optimiser.
The result: A perfect online marketing solution
The OM Optimiser is a digital perfect online marketing coach. It combines all popular channels, all relevant tools and all the data you need for your online marketing in a single tool. This makes it a unique solution that performs in all areas of online marketing. Through its years of use as an agency solution, OM Optimiser has continuously evolved and can now finally be used as a perfect enterprise solution. In a fraction of a second, it checks things that would take a human being hours – and it does this 288 times a day in some cases. Not only does it find errors, which it notifies you of immediately via email or push message, but it also immediately assigns responsibility for outstanding tasks. The OM Optimiser helps companies transform the way they work – to lay the foundation for a successful future together. Because we know how online marketing works!
For whom is the OM Optimiser suitable?
Small and medium-sized enterprises
Start-ups
Agencies
Corporations
The OM Optimiser simplifies online marketing for all business sectors and sizes. CEOs of SMEs as well as founders of startups rely on our holistic online marketing offering to reduce dependencies on expensive service providers and tools. Large corporations use our revolutionary all-in-one solution to centralize important processes internationally in one tool. When all important data and information is bundled in one place at all times, collaboration in large networks becomes more efficient. This not only saves time, but also money and significantly improves performance.
As an original agency solution, OM Optimiser is predestined for use in any marketing agency. Whether specialized in SEO, offline advertising, online shops, inbound marketing or full service, OM Optimiser is a game changer for any agency. But the OM Optimiser also performs outstandingly for other companies. Our online marketing tool has already been used in thousands of projects for corporations and medium-sized businesses that understood the importance of a convincing web presence early on.
As we are keen to make the OM Optimiser accessible to everyone through a reasonable price, it is also perfect for SMEs and startups with little budget. The OM Optimiser helps small businesses compete with corporations and established brands and play to their advantage: Personality and local proximity. But even large international corporations can take their online marketing to the next level with over 800 features, more than 15 APIs, and nine available languages to gain that competitive edge. Finally, freelancers from various fields (IT, SEO, SEA, Social, etc.) also manage their clients with OM Optimiser and are thus able to offer them a professional, simple and effective service landscape.
Through years of development, we can proudly say that OM Optimiser is a total solution for any startup, SME or corporation. We have been working with OM Optimiser on a daily basis for the past eight years and have fixed every little flaw. Now we are sure that OM Optimser is revolutionizing the entire online marketing. We would like you to be a part of it too.
The next generation online marketing tool
Decisive advantages
Benefit from advanced technology and automation that bundles all important online marketing channels in one tool. Based on artificial intelligence, many workflows are simplified, accelerated and automated. This not only saves you money and valuable resources, but also reduces dependencies and ties up important know-how in your company. The incomparable technological approach of seamless integration helps you to achieve more control and more success in digital marketing!
- Simplify and significantly accelerate processes with AI
- Save valuable resources and money
- Secure decisive competitive advantages through better performance
Attractive partner network
Partnering with OM Optimiser is the fastest way to give your clients access to innovative online marketing technology and offer them a unique service landscape. We help you drive growth for your business and your client businesses. Artificial intelligence and the total solution approach not only simplifies the work of your experts, but also maximizes your client’s online performance. Thanks to exclusive partner conditions and other offers, as an OM Optimiser partner you create an additional source of revenue and profit. Let’s shape the future of digital marketing together!
- Increase quality and efficiency
- Offer the latest online marketing solutions
- Proven for customer service
Huge community and exclusive service landscape
We believe that professional online marketing doesn’t have to cost a fortune. We also believe that with the right technology, we can empower even users with no prior knowledge to significantly improve their online performance – without any paid services. Our constantly growing community and the numerous free service offers always have a suitable solution ready when you get stuck. Our service promise is: High-performance online marketing without hidden costs.
- Huge community in the OM Optimiser Forum
- Free services: From manuals to webinars
- Professional support & consulting by authorized partners or the OM Optimiser agency
Recent studies
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
90% of marketing managers support greater use of artificial intelligence.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
Common problems for which the OM Optimiser provides a remedy
The OM Optimiser at a glance
Let others convince you!
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Your advantages with the OM Optimiser
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Frequently asked questions
OM Optimiser® is offered in plans with different scopes of services you can choose from. Visit our pricing page to learn more about subscription options. There is also a free version of OM Optimiser available, where you can try out some features and already collect valuable data.
- Complex procedures are reduced through simplified processes
- Innovative automation saves you time and frees up valuable resources
- Advanced AI-based functionality gives you better performance and more revenue
- OM Optimiser® gives you more control over your online marketing
Yes, the OM Optimiser® offers you many possibilities to integrate other external applications. Read on our integration page which explicit options you have in this respect with the OM Optimiser. If you have further questions about APIs, please contact us.
Yes, you can test the OM Optimiser® free of charge. In addition, we offer a free account with which you can use numerous functions. You don’t know which plan is right for you? We will be happy to help you choose your new subscription or you can use the free trial to get to know the different plans of our OM Optimiser.
No! OM Optimiser provides you with direct information thanks to tutorials and step-by-step guides that will help you take your online marketing to the next level! If you do get stuck, feel free to take advantage of one of our services.
With OM Optimiser, you already have some tools directly integrated, you just need to log in and access the data. Other apps and service providers can be connected easily and quickly thanks to numerous APIs.
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