Artificial intelligence in online marketing
Being one step ahead of the times: With artificial intelligence, we are redefining the rules of the game in online marketing. Processes become simpler, workflows clearer. With just one tool. The OM Optimiser©.
The way to the fast lane of digitalization is through AI. All studies prove this. In online marketing, the OM Optimiser© realises this acceleration. What APIs deliver is brought to a new data warehouse level via AI. This transforms daily processes and routines. Thanks to self-learning algorithms, many things run differently and, above all, better: projects, processes and tasks.
The intelligent process landscape of OM Optimiser© is based on four basic functions: An efficient database system, task automation, the alert system and your personal coach. Our overall online marketing solution is designed as an integrated tool link. AI removes manual routine tasks from your remit, intelligently links different tools and increases the productivity of all your online marketing work. The tool’s own data warehouse system collects and interprets relevant data from the various tools and provides the downstream systems with appropriate information. On this basis, the task automation automatically works out necessary tasks, the alert system notifies you in urgent cases and the coach provides you with concrete explanations and instructions for implementation.
The OM Optimiser© stands for performance maximisation. And it does this mostly in real time as well as in the best possible quality. This saves you valuable time, which you can invest in the implementation of the derived strategies.
The intelligent tool landscape of the OM Optimiser® at a glance
Your advantages at a glance
You can use all functions without restrictions on the desktop, tablet and smartphone.
The OM Optimiser has an intelligent database for efficient data analysis.
Automated functions in all areas make everyday work much easier.
The OM Optimiser Coach supports you in the implementation if required. So you don't have to be a professional.
React quickly: In case of important events, you will be notified immediately by mail or push message.
The basic functions based on artificial intelligence
The OM Optimiser Data Warehouse is the central database system that enables integrated data and performance analysis. The system extracts, collects and saves relevant data from the various tools and provides the downstream systems with appropriately prepared information. OM Optimiser’s data warehousing can be divided into the following sub-processes:
- Obtaining and extracting data from the various data warehouses.
- Data storage in the data warehouse and long-term archiving
- Supply of downstream systems with suitable information
- Evaluation of the different datasets
One of the downstream data streams flows from the data warehouse into Task Automation. The OM Optimiser detects channel-specific problems, technical and content-related errors and other difficulties in the individual tools. With the help of artificial intelligence, the tool is able to derive suitable countermeasures and optimization requirements. Accordingly, tasks are automatically created for each channel and assigned to the responsible employees. Thanks to detailed information and comprehensible explanations, you always know exactly where to start.
- Automated error detection and corresponding task creation
- Prioritization of tasks per channel and across tools
- Automatic assignment of tasks to responsible users
Online Marketing Coach
The OM Optimiser is one of the few tools that provides you with a personal, digital online marketing coach. Your coach is closely linked to Task Automation and ensures that you can successfully implement the automatically created tasks. You’ll receive additional explanations and detailed instructions to help you implement beyond the tips from Task Automation. So even if you have little experience in online marketing, you will be well prepared.
The self-learning algorithms of the OM Optimiser simplify the work in online marketing by a decisive amount. The longer you work with the OM Optimiser, the more routine tasks it takes off your hands. The more data and channels are used, the better the learning algorithms work. From this, new opportunities arise every day. The Brandprotection Tool, for example, generates competitor lists completely automatically to check who is promoting your own brand and in what way. Once collected, this data is categorised and presented in an easy-to-understand way so that you can extract important data at a glance. The self-learning algorithms also help you with many other enterprise tools of the OM Optimiser to new ease in online marketing.
If data that indicates urgent errors or problems is returned to the Data Warehouse, the alert system is activated. In these cases of need, you receive a notification immediately. You can set whether you want to receive alerts by e-mail to your mailbox or as a push message to your mobile device (or both). This ensures that you no longer miss important events that affect your website and online marketing. You can take action in the shortest possible time, reducing response times to a minimum.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
90% of marketing managers support greater use of artificial intelligence.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
OM Optimiser® Tools with AI support
Artificial intelligence in the OM Optimiser at a glance
AI for you too - with the OM Optimiser!
AI can support all industries. With OM Optimiser you can use artificial intelligence for your online marketing, no matter what level you are currently at! Enjoy the benefits now and increase your performance!
Whether you have an international team or not, OM Optimiser will revolutionise your online marketing thanks to AI! Benefit now from the all-in-one tool in 9 languages.
Resellers and agencies
Use the OM Optimiser also for your agency and benefit from another source of income. Your customers will also benefit from using the all-in-one solution: more performance, more efficiency or more transparency. Become a partner now!
Let others convince you!
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
Your advantages with the OM Optimiser
Frequently asked questions
Depending on the tool in question, the connection to the OM Optimiser differs slightly. For example, Google Analytics requires you to add an email address as a user. Nevertheless, the connection of each tool works basically uncomplicated. You can find corresponding instructions with screenshots and videos in the OM Optimiser.
Through regular analysis of your website and other channels, errors or risks are identified and direct tasks are created. This way, you always have an overview of the tasks that need to be completed so that your performance continues to increase.
The OM Optimiser regularly checks hundreds of checkpoints in all areas of online marketing. Whether your brand has been promoted, a link has been removed, there are technical problems, certain campaign components need to be optimised or another important case arises – with the OM Optimiser alert system you will always stay up-to-date.
Depending on the priority and urgency, an alert is sent immediately in some cases of need. In less urgent cases, the time intervals are longer.
The OM Optimiser offers you many online marketing tools at no additional cost. However, some programs are directly with you and only need to be linked. These include your Facebook or Google Analytics accounts.
Yes, you can export all reports and data in common file formats (PNG, JPG, SVG, PDF, CSV, XLSX, JSON). You can also print the reports directly.
In the event of anomalies or problems, you will receive an alert immediately anyway – via push message directly to your mobile device or via e-mail. This way, you are always up to date if you should take a closer look at key figures or if there is an urgent need for action. In addition, many reports can be sent by email at different intervals.
Depending on which package you have booked, you can create up to 20 competitors in OM Optimsier. In the Free version, for example, there are three competitors. Details can be found in our price list.
Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version you can only store one domain, but in the Enterprise version up to 20. Details can be found on our price list.
The OM Optimiser is currently available in nine different language versions (including German, English, French, Italian, Spanish). You can create texts in over 20 languages. The evaluations are available for all Google countries and languages.
How many alerts the OM Optimiser sends depends entirely on the performance of your website and your online marketing. You will always receive an alert when gross errors or urgent needs for action have been identified.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!