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Artificial intelligence in online marketing

Being one step ahead of the times: With artificial intelligence, we are redefining the rules of the game in online marketing. Processes become simpler, workflows clearer. With just one tool. The OM Optimiser©.

The way to the fast lane of digitalization is through AI. All studies prove this. In online marketing, the OM Optimiser© realizes this acceleration. What APIs deliver is brought to a new data warehouse level via AI. This transforms daily processes and routines. Thanks to self-learning algorithms, many things then run differently and, above all, better: projects, processes and tasks.

The intelligent process landscape of OM Optimiser© is based on four basic functions: An efficient database system, task automation, the Alert system and your personal coach. Our overall online marketing solution is designed as an integrated tool link. AI removes manual routine tasks from your remit, intelligently links different tools and increases the productivity of all your online marketing work. The tool’s own data warehouse system collects and interprets relevant data from the various tools and provides the downstream systems with appropriate information. On this basis, the task automation automatically works out necessary tasks, the Alert system notifies you in urgent cases and the coach provides you with concrete explanations and instructions for implementation.

The OM Optimiser© stands for performance maximization. And it usually does this in real time as well as in the best possible quality. This saves you valuable time, which you can invest in the implementation of the derived strategies.

Your benefits

  • All-in-one tool with all important functions in one place
  • Increase the efficiency of many processes and tasks thanks to task automation
  • 24/7 Up-to-Date thanks to Alert System
  • Efficient Data Warehouse for integrated analyses
  • Many functions for smooth international teamwork
  • Available in more than 9 languages
  • All functions also in the free App for iOS and Android without restrictions

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The intelligent tool landscape of OM Optimiser® at a glance

OM Optimiser Funktionslandschaft

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Your advantages at a glance


You can use all functions without restrictions on the desktop, tablet and smartphone.

Data Warehouse

The OM Optimiser has an intelligent database for efficient data analysis.


Automated functions in all areas make everyday work much easier.


The OM Optimiser coach will support you with the implementation if required. So you don't have to be a professional.


React quickly: In case of important events, you will be notified immediately by mail or push message.

Download Free Version now

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The basic functions based on artificial intelligence

Data Warehouse

The Data Warehouse of the OM Optimiser is the central database system, which enables integrated data and performance analyses. The system extracts, collects and saves relevant data from the various tools and provides the downstream systems with appropriately prepared information. The data warehousing of the OM Optimiser can be divided into the following sub-processes:

  • Procuring and extracting data from the various data warehouses.
  • Data storage in the data warehouse and long-term archiving
  • Supply of downstream systems with suitable information
  • Evaluation of the different data stocks

To the Data Warehouse tool

Online Marketing Backlink Tool

Task Automation

One of the downstream data streams flows from Data Warehouse into Task Automation. The OM Optimiser detects channel-specific problems, technical and content-related errors and other difficulties in the individual tools. With the help of artificial intelligence, the tool is able to derive suitable countermeasures and optimization requirements. Accordingly, tasks are automatically created for each channel and assigned to the responsible employees. Thanks to detailed information and comprehensible explanations, you always know exactly where to start.

  • Automated error detection and corresponding task creation
  • Prioritization of tasks per channel and across tools
  • Automatic assignment of tasks to responsible users
Online Marketing task automation

Online Marketing Coach

The OM Optimiser is one of the few tools that provides you with a personal, digital online marketing coach. Your coach is closely linked to the task automation and ensures that you can successfully implement the automatically created tasks. You’ll receive additional explanations and detailed instructions to help you implement beyond the tips from Task Automation. So even if you have little experience in online marketing, you will be well prepared.

  • Closely linked to Task Automation
  • Detailed instructions and understandable explanations for the implementation of created tasks
Online Marketing Tool with personal Coach

Machine Learning

The self-learning algorithms of OM Optimiser simplify the work in online marketing by a decisive amount. The longer you work with the OM Optimiser, the more routine tasks it takes off your hands. The more data and channels are used, the better the learning algorithms work. From this, new opportunities arise every day. The Brandprotection Tool, for example, generates competitor lists completely automatically to check who is promoting your own brand and in what way. This data is categorised after your survey and presented in an easy-to-understand way so that you can extract important data at a glance. The self-learning algorithms also help you with many other enterprise tools of the OM Optimiser to new ease in online marketing.

Online Marketing Backlink Tool

Alert system

When data indicating urgent errors or problems are restored to the Data Warehouse, the Alert system activates. In these cases of need, you will receive a notification immediately. You can set whether you want to receive Alerts via email to your inbox or as a push message to your mobile device (or both). This ensures that you no longer miss important events that affect your website and online marketing. You can take action in the shortest possible time, reducing response times to a minimum.

  • Instant email notification in urgent cases.
  • Push notification to your smartphone or tablet if you have the free OM Optimiser App installed
  • Take action in minutes and minimize response times
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

OM Optimiser® Tools with AI support

SEO tool

All relevant SEO key figures in one tool. With artificial intelligence SEO Optimize results comprehensibly and efficiently!

Technik Crawler

Check and improve your website technology with one of the most comprehensive crawlers on the market.

SEA tool

Save valuable time and let OM Optimiser analyze and optimize your campaigns!

Social Media Tool

With the OM Optimiser the evaluation of your contributions as well as Ads succeeds in the twinkling of an eye. Through the contribution scheduling you are flexible in terms of time.

Affiliate Marketing Tool

The OM Optimiser provides you with collected and detailed evaluations for your affiliate marketing and ensures efficient processes!

Brand Protection Tool

Especially in affiliate marketing and in SEA misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by third parties. This way you save money and don't lose customers to your competitors!

Security Tool

More security for your projects - The OM Optimiser automatically checks your website for security vulnerabilities!

Pagespeed Tool

Better loading times in no time at all. The OM Optimiser checks your loading times and immediately shows possibilities for improvement.

Mailing Tool

Automate your mailings and link them to your lead and sales management.

Data Warehouse

Thanks to numerous APIs you will find all online marketing analyses in your OM Optimiser!

Online Marketing Coach

The OM Optimiser provides you with a personal coach who will support you in all areas with concrete recommendations and instructions for action.

Artificial intelligence at OM Optimiser at a glance


AI for you too - with the OM Optimiser!


AI can support all industries. With OM Optimiser you can use artificial intelligence for your online marketing, no matter what level you are currently at! Enjoy the advantages now and increase your performance!


Whether you have an international team or not, the OM Optimiser will also revolutionize your online marketing thanks to AI! Benefit now from the all-in-one tool in 9 languages.

Resellers and agencies

Use the OM Optimiser also for your agency and benefit from another source of income. Your customers will also benefit from using the all-in-one solution: more performance, more efficiency or more transparency. Become a partner now!

Let others convince you!

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Your advantages through the OM Optimiser®

More power

  • The OM Optimiser offers all tools in one place – with only one login. AI-based recommended actions are automatically created to boost your performance!

Increase efficiency

  • Supported by the numerous integrations, the tool can sometimes even generate integrated evaluations in real time, for which you usually invest many hours.

Save costs

  • By using OM Optimiser, you can replace third-party tools entirely. This way you can save up to 1,350 Euros every month!

Higher quality

  • The AI of OM Optimiser supports you with concrete instructions in the complete collection and professional interpretation of available analysis results.

Develop competitive advantages

  • With the OM Optimiser you observe your competitors in detail. Never miss a move of your competitors again and gain decisive advantages.

More turnover

  • Thanks to the intelligent technology behind the tool, you have numerous functions at your disposal with which you can identify unused synergies and potential.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£


The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36


Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up


Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339


Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£

Get started now and use it 14 days for free!

Frequently asked questions

Depending on the tool in question, the connection to OM Optimiser differs slightly. For example, with Google Analytics you have to add an e-mail address as a user. Nevertheless, the connection of each tool works basically uncomplicated. Corresponding instructions with screenshots and videos can be found at OM Optimiser.

Through regular analysis of your website and other channels, errors or risks are identified and direct tasks are created. This way, you always have an overview of the tasks that need to be completed so that your performance continues to increase.

The OM Optimiser regularly checks hundreds of test points in all areas of online marketing. Whether your brand has been advertised, a link has been removed, there are technical problems, certain campaign components need to be optimised or another important case arises – with the Alert system of the OM Optimiser you will always stay up-to-date.

Depending on the priority and urgency, a Alert is sent immediately in some cases of need. In less urgent cases, the time intervals are longer.

The OM Optimiser offers you many online marketing tools without further additional costs. However, some programs are directly with you and only need to be linked. Among them your accounts at Facebook or Google Analytics.

Yes, you can export all reports and data in common file formats (PNG, JPG, SVG, PDF, CSV, XLSX, JSON). You can also print the reports directly.

In the event of any anomalies or problems, you will receive a Alert immediately anyway – via push message directly to your mobile device or by e-mail. This way, you are always up to date if you should take a closer look at key figures or if there is an urgent need for action. In addition, many reports can be sent by e-mail at different intervals.

Yes, you can download the App for Apple and Android devices for free and simply log in with your account. The Apps are also unrestricted, i.e. you have access to all functions on the mobile version of the OM Optimiser just as you do on the desktop.

Depending on which package you have booked, you can create up to 20 competitors in OM Optimsier. In the Free version, for example, there are three competitors. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version you can only store one domain, but in the Enterprise version up to 20. Details can be found on our price list.

The OM Optimiser is currently available in nine different language versions (including German, English, French, Italian, Spanish). You can create texts in over 20 languages. The evaluations are available for all Google countries and languages.

How many Alerts the OM Optimiser sends depends entirely on the performance of your website and your online marketing. You will always receive an Alert when gross errors or urgent need for action have been identified.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 36€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary To Do's.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now