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“Links still No#1 Ranking Factor”. The statement of Google spokesman Andrey Lippatsev makes it clear: Good content is not enough. Good backlinks are important. With the SEO Backlink Tool of the OM Optimiser© you can build backlinks faster and constantly validate the quality of the linking domains. As a result, you gain reputation and move up in Google.

In the beginning, everything was simple. Links of any quality promoted keywords to the top of the rankings. That is long gone. Instead of spam and mass links, the focus is now on added value and trustworthiness, and link building is becoming more and more complex. However, as studies by Stone Temple, for example, have just shown, a good backlink profile can tip the scales in the struggle for top rankings. The OM Optimiser© follows this complexity revolution through automation and artificial intelligence. What good links are and where you place them, you do from now on in the twinkling of an eye.

In practice, this means that you benefit daily from the link building automation of the OM Optimiser©. The self-developed algorithm with over 70 metrics finds suitable links and upgrades them for you. Based on your competitors and keywords, the system evaluates every single backlink. Linkbuilding becomes a gamechanger with the OM Optimiser©. The rules of the game are becoming more and more complex. Thanks to our revolutionary SEO backlink tool, the match remains under your control. Interested? Linkbuilding with AI works best with us – Upgrade Now!

Your benefits

  • Up to seven times faster link building than with conventional tools
  • Automation of many processes and tasks thanks to AI
  • Free app for Apple and Android
  • Always everything under control thanks to alert system
  • Simple and understandable link building values
  • CRM
  • Database of over one million manual website reviews
  • All data in one enterprise tool
  • Clear and intuitive management of backlink profiles

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Competitor analyses

The OM Optimiser keeps an eye on your competition for you. With the competitor analysis in the tool, you can see how many and, above all, which backlinks point to your competitors’ websites. You can evaluate this data very easily. Identify potential in link building and also build links on relevant pages. With the automatic preparation of this data, you save valuable time.

  • Keep an eye on the competition
  • Number of competitor links incl. long-term history
  • Evaluation of specific link sources
  • Various key figures for evaluating links
  • Link building road map
  • Comment function for evaluation
  • Overview of already checked links
  • Bookmark function for relevant links
  • Evaluation and probability analyses
Das Backlink Tool im OM Optimiser: Die Wettbewerberanalyse

Keyword analyses

The OM Optimiser shows you the URLs for your relevant keywords that are suitable for link building for this term. This way you can easily find new high quality links. The links are all automatically evaluated on the basis of a self-developed algorithm. This allows you to build strong backlinks for your focus keywords in the shortest possible time and improve your rankings in the long run. Efficient and fast link building thanks to artificial intelligence.

  • Find new links for your keywords
  • Only high-quality links are recommended
  • Automatic evaluation of all links
  • Own evaluation of the links possible
  • Comment function for the rating
  • Bookmark function for relevant websites
  • Own, simple and understandable quality values such as link power and link building probability
  • Communication, purchase and link building can be mapped within the tool
  • Individual analyses with Google parameters such as “intitle: Forum” or “inurl: Forum”
Die Keywordanalyse im OM Optimier Backlink Tool

Data Warehouse

With the OM Optimiser you have all important data in one system. Backlinks, analyses, emails, partner data, resource planning and keyword rankings, to name just a small excerpt. This data can be used across the board. This creates decisive synergies that save time and improve the performance of your work enormously. For example, you can collect the data from our Brand Protection Tool and supplement it with companies that advertise with your brand on Google Ads. New competitive analyses are created based on this information and new backlinks are built without much effort and research.

  • Quick and easy access to all your data with just one login
  • Evaluation of backlinks
  • Long-term storage of important data
  • Use synergies

To the Data Warehouse Tool

Online Marketing Tool mit Data Warehouse: Daten u.a. aus dem Backlink Tool

Recent studies

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

The SEO Backlink Tool of the OM Optimiser at a glance

Infografik | Vorteile des OM Optimiser Backlink Tool

The OM Optimiser - a tool for everyone!


Your online marketing could use an update or you're just about to start? No problem. With the OM Optimiser, you're in the right place. No matter if you are a beginner or a professional, with this all-in-one tool you can bring your online marketing up to date!


Working in a team or internationally? No problem for OM Optimiser! Use the enterprise solution for your project management, international team collaboration and improve your performance at the same time. Switch to OM Optimiser now!

Resellers and agencies

Are you an agency yourself and active in online marketing or do you want to become a partner? The OM Optimiser can be tailored exactly to your needs. Our White Label Option also gives you the possibility to sell the OM Optimiser as a product yourself.

Let others convince you!

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

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Frequently asked questions

The connection to the OM Optimiser varies depending on the tool. Generally, the connection is done very quickly for all tools. For Google Analytics, for example, a specific email address must be added as a user. In the OM Optimiser you will find detailed instructions including screenshots and videos. If you have any questions, our specialists are at your disposal.

The link building automation uses various data to calculate the probability of a successful link. For example, current rankings, website ratings and the response rate for sent acquisitions are taken into account. Thus, the tool learns daily to support you in your link building.

The OM Optimiser offers you free of charge and without any further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These tools, for example, still need to be connected by you:

  • Google Analytics
  • Google Ads
  • Facebook
  • Awin
  • Belboon

You can find more information about the different APIs here.

Yes, you can print all reports and data directly and download them as PNG, JPG, SVG, PDF, CSV, XLSX or JSON.

The alert system of the OM Optimsier informs you directly about anomalies and problems via push message. In addition, you can also have reports sent to you by e-mail at various intervals. This way, you have everything in view and can make direct adjustments if action is required.

Yes, you can download the free app for Apple and Android devices in the respective stores and log in with your account without any problems. You can access your website data at any time.

With OM Optimiser’s backlink tool, you can monitor your competitors and see what links they are building.

Thanks to AI, specific links to build are suggested to you, tasks are created directly, and you can find various tips right in the tool to help you with link building.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 36€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects!

Upgrade now!