Brand Protection Tool
If competing companies achieve Conversions in your name, this is a breach of competition. We have something against that. For example, the Brand Protection Tool of the OM Optimiser©.
Internet domains have become brand capital. The larger a company, the more complex the domain management. One problematic focus: brand protection measures. A 2019 study by MarkMonitor found among respondents: issues of oversight (34 percent) and cost (44 percent) are concerns in many cases. Security for your brand is provided by OM Optimiser©.
Even the unknowing misuse of protected company trademarks and terms can cost private individuals and companies dearly. In online marketing, it is particularly important in the areas of affiliate marketing and paid advertisements via Google Ads to have an overview of one’s own trademarks and terms protected by third parties. Ad hijacking is notorious in affiliate marketing and costs sales.
With the OM Optimiser© you get a groundbreaking control tool. Dashboards and a Alert system inform you as soon as your trademark is used without permission. Safety first – upgrade now!
These brand protection functions are offered by OM Optimiser®.
Years of experience
Monitor your brand - anytime, anywhere!
Brand Protection knows no devices. Protect your brand always and everywhere.
The OM Optimiser coach automatically creates tasks and prioritizes them for you. Thanks to the Alert system, you are always up to date.
All in One
The OM Optimiser offers an integrated tool with all relevant brand protection functions from a single source.
Online scammers don't respect national borders. But they know exactly where trademark infringements occur.
Thanks to the documentation of violations including HTML code and screenshot, you are always on the safe side when it comes to providing evidence.
The most important brand protection functions of OM Optimiser®
Online trademark protection
Especially in affiliate marketing and search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. This way you save money and don’t lose customers to your competitors! Protect your brand reliably against TM violations and brand abuse with the Brand Protection Tool of OM Optimiser!
SEA Campaign Check
Especially in the area of SEA trademark law is an essential topic. Many companies have to accept warnings because of carelessness. To avoid this, the OM Optimiser as an enterprise solution checks your campaigns for possible trademark infringements and informs you if necessary. So you are always on the safe side!
Individual site settings
At Brand Protection Tool, you manage your brand via a user-friendly interface. Make any desired adjustments and store individual location settings. This provides you with detailed location evaluations and the OM Optimiser can identify trademark infringements much faster. In this way, you can avoid trademark infringement – no matter where it occurs.
Black- & Whitelisting
Black- and Whitelisting belong to the basic mechanisms in the area of security. In order to control exactly who is allowed to use your brand terms and who is not, a corresponding function is available in the brand protection tool of OM Optimiser.
Review in several languages
Especially with huge global brands, trademark misuse of a special kind can occur. Average Brand Protection Tools only check the brand in the language of the tool. But in international cities it can happen that advertisements are placed in different languages in order to address a special or extended target group. The OM Optimiser allows you to monitor in this case as well. With the language and top-level domain setting, you can detect violations regardless of the language.
- Monitoring in numerous languages
- monitoring on different top-level domains
- cross-national and cross-language
Especially in the paid sector, but particularly in affiliate marketing, infringements and misuse of other people’s brand terms often occur. The Brand Protection Tool therefore keeps a close eye on affiliates to ensure that your company terms are not wrongly exploited by them. Monitor affiliate compliance to avoid fines and a bad reputation.OM Optimiser® Brochure
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
90% of marketing managers support greater use of artificial intelligence.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
Further functions of the Brand Protection Tools
The Brand Protection Tool of the OM Optimiser at a glance
Brand Protection for everyone with the OM Optimiser!
Let others convince you!
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
Your advantages through the Brand Protection Tool of the OM Optimiser®
Connection of all your online marketing channels
Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.
The future of online marketing starts now!
EUR GBP USD
Your free access to OM Optimiser.
- Up to 5 users
- Many data in one tool
- Incl. SEO module
- 1 domain
The perfect introduction to professional online marketing.
- Up to 20 users
- 5 Competitors maintainable
- Incl. SEO module
- 1 domain
from $39 up
Optimal for small to medium sized websites and upscale requirements.
- Up to 30 users
- 7 Competitors maintainable
- Including SEO, SEA, Social & Affiliate Module
- Up to 3 domains
from $186 up
from £169 up
Optimal for large websites and online shops - small to medium teams
- Up to 50 users
- 15 Competitors maintainable
- All modules included
- Up to 10 domains
Optimal for highest requirements, many and large projects - large teams - the complete range of functions!
- Up to 100 users
- 20 Competitors maintainable
- All modules included
- Up to 20 domains
from $956 up
Frequently asked questions
Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.
Yes, through the intelligent Brand Protection Tool of the OM Optimisers, punishments are prevented in advance. If it should come to it, the tool shows you which steps you have to take.
Depending on which package you have selected, you can store a different number of competitors in OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.
Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.
To do this, you first store your terms that are to be checked in the OM Optimsier. The tool then uses these at different times and from different locations within the Google search and documents the ads that appear for them. In case of violations you will receive a Alert.
To do this, you first store your competitors and terms that you are not allowed to use in OM Optimiser. The tool then regularly checks their ads and whether your competitors are committing an infringement and using your brand terms. Likewise, you will receive a warning if you use keyword insertion, as there is also a risk of trademark infringement here.
The OM Optimiser checks your brand terms once an hour and informs you directly about conspicuities.
You can define yourself from which locations a check is desired.
In the settings of your OM Optimiser you will find fields where you can easily enter the terms. In this way, we can also determine whether, for example, there is a trademark infringement or your terms are legitimately used by a partner.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser- automate your workflows, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!