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Brand Protection Tool

If competing companies achieve conversions in your name, this is a breach of competition. We have something against that. For example, the OM Optimiser© brand protection tool.

Internet domains have become brand capital. The larger a company, the more complex the domain management. One problematic focus: brand protection measures. A 2019 study by MarkMonitor found among respondents: issues of oversight (34 percent) and cost (44 percent) are a concern in many cases. Security for your brand is provided by the OM Optimiser©.

Even the unknowing misuse of protected company logos and terms can cost private individuals and companies dearly. In online marketing, especially in the areas of affiliate marketing and paid advertisements via Google Ads, it is important to have an overview of your own trademarks and terms protected by third parties. Ad hijacking is notorious in affiliate marketing and costs sales.

With OM Optimiser© you get a groundbreaking control tool. Dashboards and an alert system inform you as soon as your brand is used without permission. Safety first – upgrade now!

Your benefits

  • 24/7 testing
  • Over 30,000 locations adjustable
  • Many functions for effective and comprehensive brand protection
  • Language Automation available in 9 languages
  • Automation of many tasks
  • Everything always under control thanks to smart alert system with AI
  • Free app for Apple and Android

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The OM Optimiser® offers these brand protection functions


Brand Protection

Trademark examination

Individual location settings

Black- & Whitelisting

Screenshot function

Publisher comparison

Free app

Alert system

Task Automation

Checking all keywords

Comprehensive database

Detailed analyses

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    Functions

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Monitor your brand - anytime, anywhere!


Multi-device

Brand Protection knows no devices. Protect your brand always and everywhere.

Coach

The OM Optimiser Coach automatically creates tasks and prioritises them for you. Thanks to the alert system, you are always up to date.

All in One

The OM Optimiser offers an integrated tool with all relevant brand protection functions from one source.

Locations

Online scammers don't respect national borders. But they know exactly where trademark infringements occur.

Documentation

Thanks to the documentation of violations including HTML code and screenshot, you are always on the safe side when it comes to providing evidence.


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The most important brand protection functions of the OM Optimiser® are


Online trademark protection

Especially in affiliate marketing and search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. So you save money and don’t lose customers to your competitors! Protect your brand reliably against TM violations and brand abuse with the OM Optimiser’s Brand Protection Tool!

  • Protect brand terms, domains, etc.
  • The OM Optimiser checks your brand from different locations and at different times of the day.
  • The alert system also informs you immediately on your smartphone if there are any trademark violations
OM Optimiser®Brand Protection Markenschutz

SEA Campaign Check

Especially in the area of SEA trademark law is an essential topic. Many companies have to accept warnings because of carelessness. To avoid this, the OM Optimiser as an enterprise solution checks your campaigns for possible trademark infringements and informs you if necessary. So you are always on the safe side!

  • Analysis of search queries for third-party trademarks
  • Checking of ads for foreign brand names and notification via alert system in case of infringements
  • Notification when using the keyword insertion function in ads, which regularly causes problems with trademark law
Online Marketing Tool mit KI: Brand Protection Tool mit Kampagnen Check

Individual site settings

In the Brand Protection Tool, you manage your brand via a user-friendly interface. Make any desired adjustments and store individual location settings. This provides you with detailed location evaluations and the OM Optimiser can identify brand infringements much faster. This way you can avoid trademark infringement – no matter where it occurs.

  • Deposit of approx. 30,000 locations for analysis
  • Analyses are available for each location individually
  • Summary of infringements found: Display per advertisement at which locations it was found
  • Overview of the percentage distribution of ads per location
  • Overview of the last requests sorted by time, keyword and location
OM Optimiser® Brand Protection mit individuellen Standorteinstellungen

Black- & Whitelisting

Black- and Whitelisting belong to the basic mechanisms in the field of security. In order to be able to control exactly who is allowed to use your brand terms and who is not, a corresponding function is available in the brand protection tool of the OM Optimiser.

  • Creation of blacklists, for example for competitors or affiliates
  • Create whitelists, for example for affiliates who are allowed to use your brand
  • Consistent brand protection
  • Overview of the use of brand names
  • Matching with affiliates
  • Alert via push message in case of violation

OM-Optimiser-brand-protection-tool-blacklist-whitelist-de-min

Screenshot function

OM Optimiser automatically creates a screenshot for you so that competitors who knowingly or unknowingly use your trademarks without permission cannot cover up infringements. This can eventually be used in evidence against the trademark infringement.

  • Creation of a screenshot and storage for each ad found
  • Storage of the corresponding HTML code
  • Proof if infringement is to be forwarded to lawyer or infringer
OM Optimiser® Brand Protection Tool mit Screenshot Funktion

Monitoring in numerous languages

Especially with huge global brands, brand abuse of a special kind can occur. Average brand protection tools only check the brand in the language of the tool. However, in international cities, advertisements may be placed in multiple languages to target a specific or extended audience. OM Optimiser allows you to monitor in this case as well. With the language and top-level domain setting, you can detect violations regardless of the language.

  • Monitoring in numerous languages
  • monitoring on different top-level domains
  • cross-national and cross-language
OM Optimiser® Brand Protection mit individuellen Standorteinstellungen

Publisher comparison

Especially in the paid sector, but particularly in affiliate marketing, infringements and misuse of other people’s brand terms often occur. The Brand Protection Tool therefore keeps a close eye on affiliates to ensure that your company terms are not wrongly exploited by them. Monitor affiliate compliance to avoid fines and a bad reputation.

  • Matching violations with affiliate publishers
  • Notification when an affiliate publisher is involved
  • Screenshot function
OM Optimiser® Brochure
OM Optimiser®Brand Protection Publisher Abgleich

Recent studies


AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

https://www.accenture.com/

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.

Deloitte

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

www.lufthansa-industry-solutions.com

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

www.horizont.net

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

https://t3n.de/

Further functions of the Brand Protection Tool


Keyword usage statistics

On the trademark protection dashboard of the OM Optimiser you will find various statistics on the use of registered trademark keywords. You can follow developments at a glance and check how often competitors are found via registered terms.

Complete trademark law analysis

In order to be able to determine whether a trademark right has been infringed by an advertisement from a foreign domain, one must look at the advertisements in detail. For this purpose, the Brand Protection Tool offers a detailed list of all domains and ads found.

Evaluation of used keywords

For a better overview, the OM Optimiser offers the possibility to display which brand terms are particularly popular with other sites in Google Ads. It is also shown in how many cases there has been an infringement.

Entering the right keywords

The trademark protection tool of the OM Optimiser helps you to enter the right keywords into Google Ads. This prevents you from unconsciously using the brand of a competitor and thus committing an infringement.

Clearly structured brand monitoring

To ensure that no mistakes are made in the analysis of your trademark protection and nothing is overlooked, you can clearly categorize and manage the domains found to ensure consistent verification.

Alert system

For all important events concerning your online marketing, you will receive an alert email or a push message directly to your smartphone. This saves you a lot of time and reduces your reaction times to a minimum, even when you are on the road.

Task automation

Task automation is linked to the OnPage Crawler, among other things, and automatically detects potential for optimization. The OM Optimiser immediately creates appropriate tasks in all areas and assigns them to the responsible persons.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This way, employees do not have to type in the password every time.

Comprehensive database

The trademark right is registered in the company register. is a sensitive topic in business marketing. To ensure that you are comprehensively protected, the OM Optimiser uses huge databases for analyses. At the locations alone, there are currently about 30,000 entries.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance based on concrete instructions.

Multi-domain

You have not only one, but several websites? No problem! With the OM Optimiser you can manage several domains and projects in one tool. Thanks to the integration of subdomains you can use OM Optimiser internationally.

User administration

To ensure that all project members are involved in important tasks, multiple users can be easily added to OM Optimiser. Assign different access rights and create up to 100 users free of charge.

The OM Optimiser Brand Protection Tool at a glance


Infografik I Überblick über das Brand Protection Tool im OM Optimiser

Brand Protection for everyone with the OM Optimiser!


SME

Protecting your fire is important! You don't know how to start? Then the OM Optimiser is just the right tool for your business! Bring your online marketing up to date - no matter what level you are at.

Enterprise

You may already have an established brand protection team - OM Optimiser is made for you! Thanks to 9 languages and AI, the tool brings your entire online marketing up to date.

Resellers and agencies

Offer your customers more with the OM Optimiser! More transparency, more data, more performance - work faster and more efficiently through automation. Use the all-in-one solution as an additional source of revenue. Become a partner!

Let others convince you!


As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

Your advantages with the OM Optimiser® Brand Protection Tool


Reliable protection for your image

  • Unauthorised brand use by third parties can damage your image. That’s why the OM Optimiser regularly checks your terms and shows you who is using them.

Consistent customer loyalty

  • If competitors use your trademarked terms, you may lose customers. The OM Optimiser checks this regularly and informs you in case of violations.

No additional costs due to penalties

  • The Brand Protection Tool of the OM Optimiser prevents a penalty in advance and also shows you how to get out of such a situation.

Active action against ad hijacking

  • Advertisers often have to pay unnecessary commissions due to ad hijacking. The OM Optimiser uncovers ad hijacking thanks to the integrated brand protection tool and shows you who the black sheep are.

Brand protection down to the smallest detail

  • Thanks to individual settings for locations, blacklisting and whitelisting as well as other functions, you can control brand protection down to the smallest detail and safeguard your brand.

Don’t lose any time in case of infringements

  • The intelligent alert system of the OM Optimiser immediately alerts you on your smartphone if a trademark infringement occurs. This allows you to react immediately.

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Frequently asked questions


Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.

Yes, the intelligent brand protection tool of the OM Optimiser prevents penalties in advance. If it should come to that, the tool shows you which steps you have to take.

Yes, the free app for Apple and Android devices is ready for you to download. Simply log in with your account. That way you have all your data with you at all times.

Depending on which package you have chosen, you can store different numbers of competitors in the OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

To do this, you first store your terms that are to be checked in OM Optimsier. The tool then uses these at different times and from different locations within Google Search and documents the ads that appear for them. In case of violations, you will receive an alert.

To do this, you first store your competitors and terms that you are not allowed to use in OM Optimiser. The tool then regularly checks their ads and whether your competitors are committing an infringement and using your brand terms. Likewise, you will receive a warning if you use keyword insertion, as there is also a risk of trademark infringement here.

The OM Optimiser checks your brand terms once an hour and informs you directly of any anomalies.

You can define yourself from which locations a check is desired.

In the settings of your OM Optimiser, fields are available in which you can simply enter the terms. In this way, we can also determine whether, for example, there is a trademark infringement or your terms are legitimately used by a partner.

Depending on which package you have chosen, you can create different numbers of terms in the OM Optimiser. In the Free version, for example, you can only store one keyword, in the Enterprise version up to six. You can find details in our price list.

Promote the transformation of your company!


Save costs

  • Low running costs: Get the online marketing tool with AI from only 36€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Access all important tools for your online marketing - with only one login.
  • In case of errors, problems and anomalies, you will be informed immediately via push and e-mail.

Automate

  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your workflows, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!