Skip to main content

Brand Protection Tool

If competing companies achieve Conversions in your name, this is a breach of competition. We have something against that. For example, the Brand Protection Tool of the OM Optimiser©.

Internet domains have become brand capital. The larger a company, the more complex the domain management. One problematic focus: brand protection measures. A 2019 study by MarkMonitor found among respondents: issues of oversight (34 percent) and cost (44 percent) are concerns in many cases. Security for your brand is provided by OM Optimiser©.

Even the unknowing misuse of protected company trademarks and terms can cost private individuals and companies dearly. In online marketing, it is particularly important in the areas of affiliate marketing and paid advertisements via Google Ads to have an overview of one’s own trademarks and terms protected by third parties. Ad hijacking is notorious in affiliate marketing and costs sales.

With the OM Optimiser© you get a groundbreaking control tool. Dashboards and a Alert system inform you as soon as your trademark is used without permission. Safety first – upgrade now!

Your benefits

  • 24/7 testing
  • Over 30,000 locations adjustable
  • Many functions for effective and comprehensive brand protection
  • Language Automation available in 9 languages
  • Automation of many tasks
  • Everything always under control thanks to the smart Alert system with AI
  • Free App for Apple and Android

The embedded video is provided by Vimeo and starts when clicked. The privacy policy of Vimeo (https://vimeo.com/privacy) applies

Hintergrundbild-des-Videos-von-OM Optimiser®

Start Video

These brand protection functions are offered by OM Optimiser®.


Brand Protection

Trademark Law Review

Individual location settings

Black- & Whitelisting

Screenshot function

Publisher comparison

Free App

Alert-System

Task Automation

Checking all keywords

Comprehensive database

Detailed analyses

  • +0

    Functions

  • +0

    APIs

  • +0

    Years of experience

  • +0

    Users

Monitor your brand - anytime, anywhere!


Multi-device

Brand Protection knows no devices. Protect your brand always and everywhere.

Coach

The OM Optimiser coach automatically creates tasks and prioritizes them for you. Thanks to the Alert system, you are always up to date.

All in One

The OM Optimiser offers an integrated tool with all relevant brand protection functions from a single source.

Locations

Online scammers don't respect national borders. But they know exactly where trademark infringements occur.

Documentation

Thanks to the documentation of violations including HTML code and screenshot, you are always on the safe side when it comes to providing evidence.


Download Free Version now

Playstore Button von Google Apple App Store Button

The most important brand protection functions of OM Optimiser®


Online trademark protection

Especially in affiliate marketing and search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. This way you save money and don’t lose customers to your competitors! Protect your brand reliably against TM violations and brand abuse with the Brand Protection Tool of OM Optimiser!

  • Protect brand terms, domains, etc.
  • The OM Optimiser checks your brand from different locations and at different times of the day.
  • Via Alert-system you will be informed immediately on your smartphone, if there are trademark infringements.
Online Marketing Tool with AI: SEA Tool with Brand Protection

SEA Campaign Check

Especially in the area of SEA trademark law is an essential topic. Many companies have to accept warnings because of carelessness. To avoid this, the OM Optimiser as an enterprise solution checks your campaigns for possible trademark infringements and informs you if necessary. So you are always on the safe side!

  • Analysis of search queries for foreign trademarks
  • Checking of the ads for foreign brand names and notification via Alert-system in case of infringements
  • Notice when using the keyword insertion function in advertisements, which regularly causes problems in trademark law
Online Marketing Tool with AI: Brand Protection Tool with ads check

Individual site settings

At Brand Protection Tool, you manage your brand via a user-friendly interface. Make any desired adjustments and store individual location settings. This provides you with detailed location evaluations and the OM Optimiser can identify trademark infringements much faster. In this way, you can avoid trademark infringement – no matter where it occurs.

  • Deposit of approx. 30,000 locations for analysis
  • Analyses are available for each location individually
  • Summary of infringements found: Display per advertisement at which locations it was found
  • Overview of the percentage distribution of ads per location
  • Overview of the last requests sorted by time, keyword and location
Online Marketing Tool with AI: SEA Tool with Brand Protection

Black- & Whitelisting

Black- and Whitelisting belong to the basic mechanisms in the area of security. In order to control exactly who is allowed to use your brand terms and who is not, a corresponding function is available in the brand protection tool of OM Optimiser.

  • Creation of blacklists, for example for competitors or affiliates
  • Creation of whitelists, for example for partners who are allowed to use your brand
  • Consistent brand protection
  • Overview of the use of brand names
  • Matching with affiliates
  • Alert via push message in case of violation

OM-Optimiser-brand-protection-tool-black-white-listing-en-min

Screenshot function

To prevent competitors who knowingly or unknowingly use your trademarks without permission from covering up infringements, OM Optimiser automatically creates a screenshot for you. This can eventually be used in evidence against the trademark infringement.

  • Creation of a screenshot and storage for each ad found
  • Storage of the corresponding HTML code
  • Proof if infringement is to be forwarded to lawyer or infringer
OM Optimiser® Brand Protection Tool mit Screenshot Funktion

Review in several languages

Especially with huge global brands, trademark misuse of a special kind can occur. Average Brand Protection Tools only check the brand in the language of the tool. But in international cities it can happen that advertisements are placed in different languages in order to address a special or extended target group. The OM Optimiser allows you to monitor in this case as well. With the language and top-level domain setting, you can detect violations regardless of the language.

  • Monitoring in numerous languages
  • monitoring on different top-level domains
  • cross-national and cross-language
Online Marketing Tool with AI: SEA Tool with Brand Protection

Publisher comparison

Especially in the paid sector, but particularly in affiliate marketing, infringements and misuse of other people’s brand terms often occur. The Brand Protection Tool therefore keeps a close eye on affiliates to ensure that your company terms are not wrongly exploited by them. Monitor affiliate compliance to avoid fines and a bad reputation.

  • Matching violations with affiliate publishers
  • Notification when an affiliate publisher is involved
  • Screenshot function
OM Optimiser® Brochure
Online Marketing Tool with AI: Affiliate Tool Dashboard

Recent studies


Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

www.lufthansa-industry-solutions.com

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

https://www.accenture.com/

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

www.horizont.net

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

https://t3n.de/

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.

Deloitte

Further functions of the Brand Protection Tools


Keyword usage statistics

On the trademark protection dashboard of OM Optimiser you will find various statistics on the use of registered trademark keywords. You can track developments at a glance and check how often competitors are found via registered terms.

Complete trademark law analysis

In order to be able to determine whether a trademark infringement has occurred through an advertisement from a third-party domain, one must look at the advertisements in detail. For this purpose, Brand Protection Tool offers a detailed list of all domains and ads found.

Evaluation of used keywords

For a better overview, OM Optimiser offers the possibility of displaying which brand terms are particularly popular with other sites in Google Ads. It is also displayed in how many cases there was an infringement.

Enter the right keywords

The trademark protection tool of OM Optimiser supports you in entering the right keywords at Google Ads. This prevents you from unknowingly using the trademark of a competitor and thus committing an infringement in advance.

Clear fire monitoring

To ensure that no mistakes are made and nothing is overlooked when analyzing your trademark protection, you can clearly categorize and manage found domains to ensure consistent verification.

Alert System

For all important events that affect your online marketing, you will receive an Alert email or a push message directly to your smartphone. This way you can save a lot of time and reduce your reaction times to a minimum, even when you are on the road.

Task Automation

Among other things, the task automation is linked to the OnPage crawler and automatically recognizes potential for optimization. The OM Optimiser creates corresponding tasks in all areas immediately and assigns them to the responsible persons.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This means that employees do not have to type in the password every time.

Comprehensive database

Trademark law is a sensitive issue in business marketing. Marketing is a delicate subject. To ensure that you are comprehensively protected, OM Optimiser draws on huge databases for analyses. In the case of locations alone, there are currently around 30,000 entries.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance with concrete action instructions.

Multidomain

You have not only one, but several websites? No problem! With OM Optimiser you can manage multiple domains and projects in one tool. Thanks to the integration of subdomains, you can also use OM Optimiser internationally.

User management

To ensure that all project participants are involved in important tasks, multiple users can be easily added at OM Optimiser. Assign different access rights and create up to 100 users free of charge.

The Brand Protection Tool of the OM Optimiser at a glance


Infografik I Überblick über das Brand Protection Tool im OM Optimiser

Brand Protection for everyone with the OM Optimiser!


SME

Protecting your fire is important! You don't know how to start? Then the OM Optimiser is exactly the right tool for your company! Bring your online marketing up to date - no matter what level you are at.

Enterprise

You may already have an established brand protection team - the OM Optimiser is made for you! Thanks to 9 languages and AI, the tool brings your entire online marketing up to date.

Resellers and agencies

Offer your customers more with OM Optimiser! More transparency, more data, more performance - work faster and more efficiently through automation. Use the all-in-one solution as an additional source of income. Become a partner!

Let others convince you!


As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

Your advantages through the Brand Protection Tool of the OM Optimiser®


Reliable protection for your image

  • Unauthorised brand use by third parties can lead to damage to your image. Therefore, OM Optimiser regularly checks your terms and shows you who is using them.

Consistent customer loyalty

  • If competitors use your protected terms, you may lose customers. The OM Optimiser checks this regularly and informs you in case of violations.

No additional costs due to penalties

  • The Brand Protection Tool of the OM Optimiser prevents a punishment in advance and also shows you how to get out of such a situation.

Active action against ad hijacking

  • Advertiser often have to pay unnecessary commissions due to ad hijacking. The OM Optimiser uncovers ad hijacking thanks to the integrated brand protection tool and shows you who the black sheep are.

Brand protection down to the smallest detail

  • Thanks to individual settings for locations, blacklisting and whitelisting as well as other functions, you can control brand protection down to the smallest detail and safeguard your brand.

Don’t lose any time in case of infringements

  • Thanks to the intelligent Alert system of the OM Optimiser, you are immediately alerted on your smartphone if a trademark infringement occurs. This allows you to react immediately.

Connection of all your online marketing channels


Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.


Belboon
Awin
Bing
Alexa
Google Ads
Google Analytics
Facebook
Google Lighthouse
Instagram
Google My Business
Google PageSpeed
Sistrix
Google Safe Browsing
Google Search Console
Moz
Xovi
Majestic
Yahoo Yslow

The future of online marketing starts now!


EUR GBP USD

Free

Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£

Starter

The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36

Basic

Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up

Professional

Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339

Enterprise

Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£



Get started now and use it 14 days for free!

Frequently asked questions


Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.

Yes, through the intelligent Brand Protection Tool of the OM Optimisers, punishments are prevented in advance. If it should come to it, the tool shows you which steps you have to take.

Yes, the free App for Apple and Android devices is available for download. Simply log in with your account. This way you have all the data with you at all times.

Depending on which package you have selected, you can store a different number of competitors in OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

To do this, you first store your terms that are to be checked in the OM Optimsier. The tool then uses these at different times and from different locations within the Google search and documents the ads that appear for them. In case of violations you will receive a Alert.

To do this, you first store your competitors and terms that you are not allowed to use in OM Optimiser. The tool then regularly checks their ads and whether your competitors are committing an infringement and using your brand terms. Likewise, you will receive a warning if you use keyword insertion, as there is also a risk of trademark infringement here.

The OM Optimiser checks your brand terms once an hour and informs you directly about conspicuities.

You can define yourself from which locations a check is desired.

In the settings of your OM Optimiser you will find fields where you can easily enter the terms. In this way, we can also determine whether, for example, there is a trademark infringement or your terms are legitimately used by a partner.

Depending on which package you have chosen, you can create different numbers of terms in OM Optimiser. In the Free version, for example, you can store only one keyword, in the Enterprise version up to six. Details can be found in our price list.

Promote the transformation of your company!


Save costs

  • Low running costs: Get the online marketing tool with AI from only 36€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Access all important tools for your online marketing - with only one login.
  • In case of errors, problems and anomalies, you will be informed immediately via push and e-mail.

Automate

  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your workflows, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!