Brand Protection Tool
If competing companies achieve conversions in your name, this is a breach of competition. We have something against that. For example, the OM Optimiser© brand protection tool.
Internet domains have become brand capital. The larger a company, the more complex the domain management. One problematic focus: brand protection measures. A 2019 study by MarkMonitor found among respondents: issues of oversight (34 percent) and cost (44 percent) are a concern in many cases. Security for your brand is provided by the OM Optimiser©.
Even the unknowing misuse of protected company logos and terms can cost private individuals and companies dearly. In online marketing, especially in the areas of affiliate marketing and paid advertisements via Google Ads, it is important to have an overview of your own trademarks and terms protected by third parties. Ad hijacking is notorious in affiliate marketing and costs sales.
With OM Optimiser© you get a groundbreaking control tool. Dashboards and an alert system inform you as soon as your brand is used without permission. Safety first – upgrade now!
The OM Optimiser® offers these brand protection functions
Individual location settings
Black- & Whitelisting
Checking all keywords
Years of experience
Monitor your brand - anytime, anywhere!
Brand Protection knows no devices. Protect your brand always and everywhere.
The OM Optimiser Coach automatically creates tasks and prioritises them for you. Thanks to the alert system, you are always up to date.
All in One
The OM Optimiser offers an integrated tool with all relevant brand protection functions from one source.
Online scammers don't respect national borders. But they know exactly where trademark infringements occur.
Thanks to the documentation of violations including HTML code and screenshot, you are always on the safe side when it comes to providing evidence.
The most important brand protection functions of the OM Optimiser® are
Online trademark protection
Especially in affiliate marketing and search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. So you save money and don’t lose customers to your competitors! Protect your brand reliably against TM violations and brand abuse with the OM Optimiser’s Brand Protection Tool!
SEA Campaign Check
Especially in the area of SEA trademark law is an essential topic. Many companies have to accept warnings because of carelessness. To avoid this, the OM Optimiser as an enterprise solution checks your campaigns for possible trademark infringements and informs you if necessary. So you are always on the safe side!
Individual site settings
In the Brand Protection Tool, you manage your brand via a user-friendly interface. Make any desired adjustments and store individual location settings. This provides you with detailed location evaluations and the OM Optimiser can identify brand infringements much faster. This way you can avoid trademark infringement – no matter where it occurs.
Black- & Whitelisting
Black- and Whitelisting belong to the basic mechanisms in the field of security. In order to be able to control exactly who is allowed to use your brand terms and who is not, a corresponding function is available in the brand protection tool of the OM Optimiser.
OM Optimiser automatically creates a screenshot for you so that competitors who knowingly or unknowingly use your trademarks without permission cannot cover up infringements. This can eventually be used in evidence against the trademark infringement.
Monitoring in numerous languages
Especially with huge global brands, brand abuse of a special kind can occur. Average brand protection tools only check the brand in the language of the tool. However, in international cities, advertisements may be placed in multiple languages to target a specific or extended audience. OM Optimiser allows you to monitor in this case as well. With the language and top-level domain setting, you can detect violations regardless of the language.
- Monitoring in numerous languages
- monitoring on different top-level domains
- cross-national and cross-language
Especially in the paid sector, but particularly in affiliate marketing, infringements and misuse of other people’s brand terms often occur. The Brand Protection Tool therefore keeps a close eye on affiliates to ensure that your company terms are not wrongly exploited by them. Monitor affiliate compliance to avoid fines and a bad reputation.OM Optimiser® Brochure
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Further functions of the Brand Protection Tool
The OM Optimiser Brand Protection Tool at a glance
Brand Protection for everyone with the OM Optimiser!
Protecting your fire is important! You don't know how to start? Then the OM Optimiser is just the right tool for your business! Bring your online marketing up to date - no matter what level you are at.
You may already have an established brand protection team - OM Optimiser is made for you! Thanks to 9 languages and AI, the tool brings your entire online marketing up to date.
Resellers and agencies
Offer your customers more with the OM Optimiser! More transparency, more data, more performance - work faster and more efficiently through automation. Use the all-in-one solution as an additional source of revenue. Become a partner!
Let others convince you!
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
Your advantages with the OM Optimiser® Brand Protection Tool
Frequently asked questions
Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.
Yes, the intelligent brand protection tool of the OM Optimiser prevents penalties in advance. If it should come to that, the tool shows you which steps you have to take.
Depending on which package you have chosen, you can store different numbers of competitors in the OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.
Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.
To do this, you first store your terms that are to be checked in OM Optimsier. The tool then uses these at different times and from different locations within Google Search and documents the ads that appear for them. In case of violations, you will receive an alert.
To do this, you first store your competitors and terms that you are not allowed to use in OM Optimiser. The tool then regularly checks their ads and whether your competitors are committing an infringement and using your brand terms. Likewise, you will receive a warning if you use keyword insertion, as there is also a risk of trademark infringement here.
The OM Optimiser checks your brand terms once an hour and informs you directly of any anomalies.
You can define yourself from which locations a check is desired.
In the settings of your OM Optimiser, fields are available in which you can simply enter the terms. In this way, we can also determine whether, for example, there is a trademark infringement or your terms are legitimately used by a partner.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser – automate your workflows, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!