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Privacy policy

All legal content was written in German and refers to the German legal system. The translations for other languages were created automatically, we assume no liability for translation errors. The original content in German applies.

Name and contact of the responsible person according to article 4 paragraph 7 DSGVO*.

Company: OM Optimiser GmbH
Address: Schlossstraße 19, 82031 Grünwald
Phone: 089/21767315
Email: info@om-optimiser.com

Security and protection of your personal data

We consider it our primary responsibility to maintain the confidentiality of the personal information you provide to us and to protect it from unauthorized access. We therefore take the utmost care and apply the latest security standards to ensure maximum protection of your personal data.

As a company under private law, we are subject to the provisions of the European Data Protection Regulation (DSGVO) and the regulations of the Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that the regulations on data protection are observed both by us and by our external service providers.

Unless otherwise stated, this Privacy Policy applies to all products, services, tools – e.g. OM Optimiser or SEO Check – websites, blogs and Apps (iOS & Android) offered by OM Optimiser GmbH . Products, services, tools e.g. OM Optimiser or SEO Check, websites, blogs and Apps (iOS & Android), are collectively referred to as “Services” in this Policy.

This policy applies to all of our Services.

Definitions

The law requires that personal data is processed lawfully, fairly and in a way that is comprehensible to the data subject (“lawfulness, fair processing, transparency”). To ensure this, we inform you about the individual legal definitions, which are also used in this privacy policy:

Personal data

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Processing

“Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing

“Restriction of processing” means the marking of stored personal data with the aim of limiting its future processing.

Profiling

“Profiling” means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

Pseudonymisation

“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the addition of further information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data cannot be attributed to an identified or identifiable natural person.

File system

“File system” means any structured collection of personal data accessible according to specified criteria, whether such collection is maintained in a centralised, decentralised or functional or geographical manner.

Controller

“controller” means a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

Processor

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Recipient

“Recipient” means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients; the processing of such data by the said authorities shall be carried out in accordance with the applicable data protection rules, in accordance with the purposes of the processing.

Third Party

“Third party” means a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

Consent

“Consent” of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

Lawfulness of processing

The processing of personal data is lawful only if there is a legal basis for the processing. The legal basis for the processing may be in accordance with Article 6 (1)

lit. a – f DSGVO can be in particular:

  1. The data subject has given consent to the processing of personal data concerning him or her for one or more specified purposes;
  2. processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the data subject’s request;
  3. processing is necessary for compliance with a legal obligation to which the controller is subject;
  4. processing is necessary in order to protect the vital interests of the data subject or of another natural person;
  5. processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  6. processing is necessary for the purposes of the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Information about the collection of personal data

(1) In the following, we inform about the collection of personal data when using our website. Personal data are e.g. name, address, e-mail addresses, user behaviour.

(2) If you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. We delete the data accruing in this context after the storage is no longer necessary, or the processing is restricted if there are legal obligations to retain data.

Collection of personal data when visiting our website

In the case of merely informative use of the website, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO):

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

Use of Cookies

(1) In addition to the previously mentioned data, Cookies are stored on your computer when you use our website. Cookie s are small text files which are stored on your hard drive in relation to the browser you are using and which provide certain information to the party setting Cookie. Cookie s cannot execute programs or transfer viruses to your computer. They serve to make the Internet offer as a whole more user-friendly and effective.

(2) This website uses the following types of Cookies, the scope and functionality of which are explained below:

  • Transient Cookies (a.).
  • Persistent Cookies (to this b.).

Transient Cookies are automatically deleted when you close the browser. These include, in particular, the sessionCookies. These store a so-called session ID, with which various requests of your browser can be assigned to the common session. This enables your computer to be recognised when you return to our website. The sessionCookies are deleted when you log out or close the browser.

Persistent Cookies are automatically deleted after a specified period of time, which may differ depending on Cookie. You can delete the Cookies in the security settings of your browser at any time.

You can configure your browser setting according to your wishes and

z.For example, you can refuse to accept third partyCookies or all Cookies. So-called “Third Party Cookies” are Cookies that have been set by a third party, thus not by the actual website you are currently visiting. Please note that by deactivating Cookies you may not be able to use all the functions of this website.

We use Cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.

The used Flash-Cookies are not collected by your browser, but by your Flash plug-in. Furthermore, we use HTML5 storage objects that are stored on your end device. These objects store the required data independently of the browser you are using and have no automatic expiry date. If you do not want FlashCookies to be processed, you must install an appropriate add-on, e.g. “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash KillerCookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting your browser to private mode. We also recommend that you regularly delete your Cookies and browser history manually.

Further functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you usually have to provide further personal data which we use to provide the respective service and for which the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

(3) Furthermore, we may pass on your personal data to third parties if we offer promotions, competitions, contracts or similar services together with partners. You will receive more information on this when you provide your personal data or below in the description of the offer.

(4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this in the description of the offer.

Comments and contributions

(1) When users leave comments or other contributions, the IP addresses are stored on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. DSGVO stored.

(2) This is done for our security in case someone leaves illegal content in comments and posts, such as insults, prohibited political propaganda, etc.. In this case we can be prosecuted for the comment or post and are therefore interested in the identity of the author.

Use of the OM Optimiser, the SEO checks or the Apps

(1) We process inventory data (e.g. names and addresses as well as contact data of users), contract data (e.g. names of contact persons, services used or payment information) for the fulfilment of our contractual obligations and services according to Art. 6 para. 1 lit b. DSGVO.

(2) Users can optionally create a user account by which they can use the services. When registering, users will be provided with the necessary mandatory information. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, the data relating to the user account will be deleted, subject to its retention being necessary for commercial or tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. We are entitled to irretrievably delete all user data stored during the term of the contract. It is the responsibility of the users to save their data in the event of termination before the end of the contract.

(3) Within the scope of registration and renewed logins as well as when using our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against abuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c DSGVO.

(4) We process usage data (e.g. the web pages visited on our online offer or interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile, for example in order to display product information to the user based on the services they have used to date.

Collection of access data and log files

(1) We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). This access data includes the name of the website accessed, file, date and time of access, notification of successful access, amount of data transferred, browser type and version, the user’s operating system, the referrer URL, the IP address and the requesting provider.

(2) Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of 90 days and then deleted. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.

Cookie s & range measurement

(1) Cookies may be small files or other types of information storage. Cookie s is information that is transmitted from our web server or third-party web servers to the users’ web browsers and stored there for later retrieval.

(2) We use “Session-Cookies”, which are only stored for the duration of the current visit to our website (e.g. in order to be able to store your login status, e.g. of OM Optimiser, and thus enable the use of our tools and services in the first place). In a session-Cookie a randomly generated unique identification number is stored, the so-called session ID. In addition, a Cookie contains information about its origin and the storage period. These Cookies cannot store any other data. SessionCookies are deleted when you have finished using our online offer and log out or close the browser, for example.

(3) Users are informed about the use of Cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.

If users do not want Cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored Cookies can be deleted in the system settings of the browser. The exclusion of Cookies can lead to functional restrictions of this online offer.

Use of device identification features on Apps

We use various methods within our Apps for device identification (e.g. to provide functions, for error evaluation and for statistical reporting purposes) and to play out user-specific information. We do this in particular to offer “push notifications” as part of the functions of the Apps, and for the targeted display of advertising within Applikations as well as across the Application offered by us. The latter is particularly relevant in the context of “frequency capping”, which ensures that advertising is only displayed to the user with a certain frequency. In this context, an identification feature is transmitted to our service provider/partner Doubleclick.

For this advertising targeting, we use the so-called “Google advertising ID” at Android App s in accordance with the specifications of Google, which you can view here, for example. For iOS (Apple) devices, we use the “Advertising Identifier” provided by Apple.

By using these IDs, it is not possible for us to draw any conclusions about your person.

The IDs are created on your device in compliance with the guidelines and specifications of the operating system providers. We also respect the settings you have made for user-specific advertising. The playout of push messages takes place via so-called “device tokens”, an ID generated by Apple or Google (at Android App s) at the App start.

Children

Our offer is basically aimed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

Rights of the person concerned

(1) Revocation of consent

If the processing of personal data is based on a granted consent, you have the right to revoke the consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

To exercise the right of revocation, you can contact us at any time.

(2) Right to confirmation

You have the right to request confirmation from the controller as to whether we are processing personal data relating to you. You can request confirmation at any time using the contact details above.

(3) Right of access

If personal data is processed, you can request information about this personal data and about the following information at any time:

  • the purposes of the processing;
  • the categories of personal data processed;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations;
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
  • the existence of a right to obtain the rectification or erasure of personal data concerning you or to obtain the restriction of processing by the controller or a right to object to such processing;
  • The existence of a right of appeal to a supervisory authority;
  • if the personal data are not collected from the data subject, any available information on the origin of the data;
  • The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

If personal data is transferred to a third country or to an international organization, you have the right to be informed about the appropriate safeguards pursuant to Article 46 of the GDPR in connection with the transfer. We will provide a copy of the personal data that is the subject of the processing. For any further copies you request person, we may charge a reasonable fee based on the administrative costs. If you make the request electronically, the information must be provided in a commonly used electronic format unless it states otherwise. The right to receive a copy under paragraph 3 shall not affect the rights and freedoms of other persons.

(4) Right of rectification

You have the right to obtain from us the rectification of any inaccurate personal data relating to you without undue delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

(5) Right to erasure (“right to be forgotten”)

You have the right to request the controller to erase personal data concerning you without undue delay, and we are obliged to erase personal data without undue delay, if one of the following reasons applies:

  • The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
  • The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) DSGVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) DSGVO.
  • The personal data have been processed unlawfully.
  • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to information society services offered in accordance with Article 8(1) of the GDPR.

If the controller has made the personal data public and is obliged to erase it pursuant to paragraph 1, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that a data subject has requested that they erase all links to, or copies or replications of, that personal data.

The right to erasure (‘right to be forgotten’) does not exist insofar as the processing is necessary:

  • In order to exercise the right to freedom of expression and information;
  • for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR;
  • for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, where the right referred to in paragraph 1 is likely to make impossible or seriously prejudice the achievement of the purposes of such processing; or
  • for the establishment, exercise or defence of legal claims.

(6) Right to restriction of processing

You have the right to request us to restrict the processing of your personal data if one of the following conditions is met:

  • the accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data,
  • the processing is unlawful and the data subject objects to the erasure of the personal data and instead requests the restriction of the use of the personal data;
  • the controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the establishment, exercise or defence of legal claims; or
  • the data subject has objected to the processing pursuant to Article 21(1) of the GDPR, as long as it is not yet established whether the legitimate grounds of the controller override those of the data subject.

Where processing has been restricted in accordance with the above conditions, such personal data shall – apart from being stored – only be processed with the consent of the data subject or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State.

In order to exercise the right to restrict processing, the data subject may at any time contact us at the contact details provided above.

(7) Right to data portability

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:

  • the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) of the GDPR; and
  • the processing is carried out with the aid of automated procedures

When exercising the right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data be transferred directly from one controller to another controller, where technically feasible. The exercise of the right to data portability is without prejudice to the right to erasure (“right to be forgotten”). This right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(8) Right to object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you carried out on the basis of Article 6(1)(e) or (f) of the DSGVO, including any profiling based on those provisions. The controller shall no longer process the personal data unless he can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling, insofar as it is related to such direct marketing. If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

In the context of the use of information society services, notwithstanding Directive 2002/58/EC, you may exercise your right to object by means of automated procedures using technical specifications.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes, or for statistical purposes as referred to in Article 89(1), unless the processing is necessary for the performance of a task carried out in the public interest.

You can exercise the right to object at any time by contacting the relevant controller.

(9) Automated decisions in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:

  • is necessary for the conclusion or performance of a contract between the data subject and the controller,
  • is permitted by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject; or
  • is carried out with the express consent of the data subject.

The controller shall take reasonable steps to safeguard the data subject’s rights and freedoms and legitimate interests, including at least the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and contest the decision.

The data subject may exercise this right at any time by contacting the controller.

(10) Right to complain to a supervisory authority

They shall also have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of their residence, place of work or the place of the alleged infringement, if the data subject considers that the processing of personal data relating to them infringes this Regulation.

(11) Right to an effective judicial remedy

Without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, they shall have the right to an effective judicial remedy if they consider that their rights under this Regulation have been infringed as a result of the processing of their personal data not in compliance with this Regulation.

Use of Google Analytics

(1) This website uses Google Analytics , a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “Cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the Cookie about your use of this website is usually transmitted to a server of Google in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

(2) The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

(3) You may refuse the use of Cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of the data generated by the Cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout.

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are processed in abbreviated form, thus excluding the possibility of personal references. Insofar as the data collected about you has a personal reference, this is therefore immediately excluded and the personal data is deleted immediately.

(5) We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DSGVO.

(6) Third-party provider information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms:

www.google.com/analytics/terms/de.html, Privacy Policy Overview: www.google.com/intl/de/analytics/learn/privacy.html, and Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de.

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.

Google Ads ense

This website uses Google AdSense. This is a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for the integration of advertisements. Google AdSense uses Cookies. These are files, through the storage of which the PC Google can analyse the data of your use of our website. In addition, Google AdSense also uses Web Beacons, which are invisible graphics that enable Google to analyze clicks on this website, traffic to this website and similar information.

The information obtained via Cookies and Web Beacons, your IP address and the delivery of advertising formats are transmitted to a server of Google located in the USA and stored there. Google may share this collected information with third parties if required to do so by law or if Google instructs third parties to process the data. However, Google will merge your IP address with the other stored data.

By making the appropriate settings on your Internet browser, you can prevent the aforementioned Cookies from being stored on your PC. However, this may mean that the contents of this website can no longer be used to the same extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google -Remarketing-Services

(1) On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO), we use the marketing and remarketing services (in short “Google-Marketing-Services”) of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

(2) Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

(3) The Google marketing services enable us to display advertisements for and on our website in a more targeted manner in order to present users only with ads that potentially match their interests. For example, if a user is shown ads for products he or she was interested in on other websites, this is called “remarketing”. For these purposes, when our website and other websites on which Google marketing services are active are accessed, code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web Beacons”) are integrated into the website. With their help, an individual Cookie – i.e. a small file – is stored on the user’s device (comparable technologies can also be used instead of Cookies). The Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked on. In addition, technical information on the browser and operating system, referring websites, visit time and other information on the use of the online offer are recorded. The IP address of the user is also recorded, whereby we inform Google-Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transmitted in full to a server of Google in the USA and shortened there. The IP address will not be merged with data of the user within other offers of Google. The aforementioned information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, he can be shown ads tailored to his interests.

(4) The user’s data is processed pseudonymously within the framework of the Google marketing services. For example, Google does not store and process the name or e-mail address of users, but processes the relevant data Cookie-related within pseudonymous user profiles. From the perspective of Google, the ads are not managed and displayed for a specifically identified person, but for the Cookie-owner, regardless of who this Cookie-owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.

(5) The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “Conversion-Cookie”. Cookie s can therefore not be tracked through the websites of AdWords customers. The information obtained using the Cookies is used to compile Conversion statistics for AdWords customers who have opted in to Conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a Conversion tracking tag. However, they do not receive any information with which users can be personally identified.

(6) We may integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses Cookies to enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet.

(7) We may also use the “Google Optimizer” service. Google Optimizer allows us to track the effects of various changes to a website (e.g. changes to the input fields, design, etc.) as part of so-called “A/B testing”. For these testing purposes, Cookies are stored on the users’ devices. Only pseudonymous user data is processed in the process.

(8) Furthermore, we may use the “Google Tag Manager” to integrate and manage the Google analysis and marketing services on our website.

(9) For more information on the use of data for marketing purposes by Google, please visit the overview page:https://www.google.com/policies/technologies/ads, the privacy policy of Google is available at https://policies.google.com/privacy.

(10) If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated?hl=de.

Facebook, Custom Audiences and Facebook marketing services

(1) Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.

(2) Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

(3) With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). We use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “Conversion”).

(4) The Facebook pixel is directly integrated by Facebook when our website is called up and can save a so-called Cookie, i.e. a small file, on the user’s device. If users subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offering is noted in their profile. The data collected about users is anonymous for us, so it does not provide us with any information about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we transmit data to Facebook for matching purposes, this data is encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching data that is also encrypted by Facebook.

(5) Furthermore, we use the additional function “extended matching” when using the Facebook Pixel. Here, data such as telephone numbers, email addresses or Facebook IDs of the users are transmitted to Facebook (encrypted) for the formation of target groups (“Custom Audiences” or “Look Alike Audiences”). Further information on “advanced matching “: https://www.facebook.com/business/help/611774685654668

(6) Also on the basis of our legitimate interests, we use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who are interested in our information and services.

(7) The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general guidance on the display of Facebook Ads, in Facebook’s Data Use Policy:https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section: www.facebook.com/business/help/651294705016616.

(8) You may opt-out of the Facebook Pixel’s collection and use of your data to display Facebook Ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising:https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices.

(9) You may further opt-out of the use of Cookies that serve reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website(http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Use of social media buttons

(1) We currently use the following social media buttons: Facebook, Twitter, Google Plus. This means that when you visit our site, initially no personal data is passed on to the providers. You can recognize the provider of the buttons by the marking on the box above its initial letter or logo. We give you the opportunity to communicate directly with the provider via the button. Only if you click on the button, the provider receives the information that you have called up the corresponding website of our online offer. In addition, the data mentioned under § 3 of this declaration is transmitted. In the case of Facebook, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By clicking on the button, personal data is therefore transmitted from you to the respective provider and stored there (in the case of US providers in the USA). Since the provider collects the data in particular via Cookies, we recommend that you delete all Cookies via your browser’s security settings before clicking on the greyed-out box.

(2) We have neither influence on the collected data and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the provider.

(3) The provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of his website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective provider to exercise this right. Via the buttons, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the buttons is Art. 6 para. 1 p. 1 lit. f DSGVO.

(4) The data transfer takes place regardless of whether you have an account with the provider and are logged in there. If you are logged in to the provider, your data collected by us will be directly assigned to your account with the provider. If you click the button and, for example, link to the page, the provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before using the button, as this allows you to avoid an assignment to your profile with the provider.

(5) Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers communicated below. There you will also receive further information about your rights in this regard and setting options for protecting your privacy.

(6) Addresses of the respective providers and URL with their data protection notices:

Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; further information on data collection: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other as well as www.facebook.com/about/privacy/your-info. Facebook has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.

Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.

Google Inc, policies.google.com/privacy;

Use of OneSignal for Push Notifications

This offer uses the service of OneSignal to send push notifications to Android- and iOS devices and via the browsers Safari, Chrome and Firefox. By using Android- and iOS-App and agreeing to receive Push Notifications in the browsers Safari, Chrome and Firefox, certain information is shared with OneSignal. OneSignal’s privacy policy can be found here: onesignal.com/privacy_policy.

You can opt-out of data collection related to OneSignal by revoking Push Notification permission on your iOS or Android device and in the Safari, Chrome and Firefox browsers, or by deleting App.

Newsletter

(1) The following information explains the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and the user’s right to object. By subscribing to our newsletter, users agree to receive it and to the procedures described.

(2) Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Our newsletters contain information about our services, news, offers, promotions, OM Optimiser functions, events, trade fairs and our company.

(3) Dispatch service provider: The newsletter is dispatched by means of OM Optimiser, operated by OM Optimiser GmbH , Schlossstraße 19, 82031 Grünwald, hereinafter referred to as the “dispatch service provider”.

(4) Furthermore, according to its own information, the dispatch service provider may use this data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.

(5) Registration data: To sign up for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter. Users of OM Optimiser and users with whom we have a business relationship will also be registered for the newsletter.

(6) The use of the dispatch service provider, implementation of statistical surveys and analyses as well as logging of the registration process are carried out on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users. The dispatch service provider analyses the opening rates, link clicks and unsubscribe rates in the newsletter.

(7) Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to the dispatch of the newsletter by the dispatch service provider and the statistical analyses will expire. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter. If users have only registered for the newsletter and cancelled this registration, their personal data will be deleted.

Integration of services and contents of third parties

(1) We use within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “Web Beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in Cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

(2) The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in part already mentioned here, options for objection (so-called opt-out):

Use of Google Firebase

We use the service Google Firebase for the analysis and categorization of user groups as well as for the playout of push notifications we use the service “Google-Firebase”. More information on this and on data protection for Google products can be found here and at Google.

Use of Facebook SDK

We use the Software Development Kit (SDK) from Facebook within our App. The Facebook SDK is published and administered by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. This SDK enables us to track which advertising campaign on the social network Facebook has persuaded users to download our Apps. For this purpose, we send Facebook the SDK. For this purpose, we send Facebook the App ID, the App version and the information that the App was started. In addition, individual activities (events) of the user within the App can be analysed in order to be able to define the target group for advertising campaigns more precisely and better, for example. We do not send any other data to Facebook. We only receive an aggregated evaluation of the user behaviour of our App from Facebook. We have no further influence on the information that is processed by Facebook via App events.

Further information about the Facebook SDK can be found here: developers.facebook.com/docs/ios and https://developers.facebook.com/docs/android.

Facebook’s privacy policy can be found here: www.facebook.com/about/privacy/

Use of Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If disabled at the domain or Cookie level, it will remain disabled for all tracking tags implemented with Google Tag Manager.

Typekit Web Fonts

We embed external fonts from Typekit on our website. Typekit is a service provided by Adobe Systems Software Ireland Ltd. (“Adobe”) that allows us to access Adobe’s font library. In order for the fonts we use to be integrated, your web browser must connect to an Adobe server in the USA and download the font required in each case. Adobe thereby receives the information that our website was accessed from the IP address of your device. You can find more information in Typekit’s privacy policy, which you can access here: https://www.adobe.com/privacy/policies/adobe-fonts.html.

Use of Rocket Fuel

On our website, with the help of Rocket Fuel GmbH, Neuer Dovenhof, Brandstwiete 1, 20457 Hamburg, information about the surfing behaviour of website visitors is collected and stored in anonymised and/or pseudonymised form for marketing purposes and for the continuous improvement of the offer. With the help of a so-called “web bug”, site visitors can be identified technically, and without personal reference, and pseudonymised profiles can then be created. The data is then stored on your computer in encrypted and compressed form with the help of Cookies. This data is only accessible to the visitor himself. This Cookie is only accessible to the visitor himself and the service provider. The service provider analyses the surfing behaviour and can then display targeted product recommendations as personalised advertising banners on other websites. Under no circumstances can this data be used to personally identify the visitor to this website. The collected data is only used to improve the offer. It will not be used in any other way or passed on to third parties. The data collected by the offer does not contain any personal data.

Use of Font Awesome

This site uses so-called web fonts provided by Fonticons, Inc. for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to the servers of Fonticons, Inc. This enables Fonticons, Inc. to know that your IP address has been used to access our website. The use of web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.

If your browser does not support web fonts, a standard font will be used by your computer.
For more information on Font Awesome, please visit fontawesome.com/help and the privacy policy of Fonticons, Inc.: fontawesome.com/privacy.

Use of DoubleClick Ad Exchange by Google

DoubleClick Ad Exchange is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). DoubleClick Ad Exchange uses Cookies to present advertisements on our website. The information thus stored may be collected, stored and processed by Google or its partners. In addition, so-called “Web Beacons” (small graphics) are used to collect data, whereby information about visitors to our site is collected (e.g. browser, operating system, previously visited page, IP address, date/time). The collected data is transferred to a server of Google in the USA and stored there. This data is used by Google for the statistical evaluation of user behaviour in connection with DoubleClick Ad Exchange advertisements. If necessary, the data will be passed on to third parties if this is required by law or if third parties process the data on behalf of Google. You can block the storage of Cookies by selecting the appropriate setting in your browser. Web Beacons can be made visible and blocked by browser extensions such as Ghostery. You can find more information here: www.google.com/intl/de/policies/privacy/

Use of Facebook Connect

On our website, you can log in using the social plugin “Facebook Connect” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”), within the scope of the so-called Single Sign On technology, if you have a Facebook profile. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook’s legitimate interest in displaying personalised advertising based on browsing behaviour.

Exclusively if you give your express consent in accordance with Art. 6 (1) lit. a DSGVO prior to the registration process on the basis of a corresponding notice about the exchange of data with Facebook, we receive the general and publicly accessible information stored in your profile when you use the “Facebook Connect” button from Facebook, depending on your personally made data protection settings at Facebook. This information includes the user ID, name, profile picture, age and gender.

Please note that following changes to Facebook’s privacy policy and terms of use, consent may also result in the transfer of your profile pictures, friends’ user IDs and friends list if these have been marked as “public” in your privacy settings on Facebook.

The consent granted can be revoked at any time by sending a message to the responsible person named at the beginning of this statement.

Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook’s privacy policy: http://www.facebook.com/policy.php.

Use of Hotjar

This website uses Hotjar, an analytics software provided by Hotjar Ltd. (“Hotjar”) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and analyse the usage behaviour (clicks, mouse movements, etc.) on our website. The information generated by the “tracking code” and Cookies about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there.
The following information may be recorded by your device and browser:

  • The IP address of your device (collected and stored in an anonymized format)
  • Your email address, including your first and last name, if you have provided it to us through our website
  • Screen size of your device
  • Device type and browser information
  • Geographic location (country only)
  • The preferred language to display our website
  • Log data

The following data is automatically created by our servers when Hotjar is used.

  • Referring domain
  • Visited pages
  • Geographical location (country only)
  • Preferred language used to display our website
  • Date and time the website was accessed

Hotjar will use this information to evaluate your visit to our website, compile usage reports, and provide other services relating to website usage and internet evaluation of the website.

Hotjar also uses services provided by third party companies, such as Google Analytics and Optimizely to provide services. These third party companies may store information that your browser sends as part of your website visit, such as Cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements.

The Cookies that Hotjar uses have different “lifetimes.” Some persist for up to 365 days, while some remain valid only during the current visit.
You can prevent Hotjar from collecting data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.

GA Audience

Our website uses GA Audience, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: GA Audience). GA Audience uses, among other things, Cookies, which are stored on your computer and other mobile devices (e.g. smartphones, tablets, etc.) and which enable an analysis of the use of the respective devices. The data is in part evaluated across devices. Google Audience receives access to the Cookies created in the context of the use of Google Ads and Google Analytics . In the course of use, data, such as in particular the IP address and activities of the user, may be transmitted to a server of the company Google Inc. and stored there. Google Inc. may transfer this information to third parties where required to do so by law, or where such third parties process the information. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of Java-Script in your browser or by installing a tool such as ‘NoScript’. You can also prevent the collection of data generated by Google-Cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). Further information on data protection when using GA Audience can be found at the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283.

Cookie -consent with Borelabs Cookie

Our website uses the Cookie-Consent technology from Borlabs Cookie to obtain your consent to store certain Cookies in your browser and to document this in accordance with data protection law. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).

When you enter our website, a BorlabsCookie is stored in your browser, in which the consent you have given or the revocation of this consent is stored. This data will not be passed on to the provider of Borlabs Cookie.

The data collected will be stored until you request us to delete it or until you delete BorlabsCookie yourself or until the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of Borlabs-Cookie-Consent technology is carried out in order to obtain the legally required consent for the use of Cookies. The legal basis for this is Art. 6 para. 1 p. 1 lit. c DSGVO.

Cookie Settings

By clicking on the following link you can change your Cookie settings. This function only applies to the current domain and the associated blog and website. It does not apply to the OM Optimiser and the App.

Cookie-open settings here.