The free Keyword Planner
The path to conversions runs through the right keywords. But what exactly are users looking for? The OM Optimiser© Keyword Planner provides a glimpse into the user’s mind. Simply test it here!
How does the Keywords Planner work?
The Keyword Planner first creates a list of suitable keywords for your topic, for example, using the term “sneakers”, which you can easily and, above all, free of charge in the search line under “Enter term or domain”. Subsequently, the Keyword Tool generates a list of terms related to the topic you are looking for, in the example case this could be “black sneakers”, “sneaker damen”, “fußballschuhe” and many more terms – of course also using the relevant brand names.
The Keyword Tool provides additional information on the displayed terms, which is of great importance for building your content and ad strategy: For example, the “Search Volume” column tells you how often your listed keyword has been searched for on the Internet. The column “Competitors” informs you about the competitive situation in the market – how much competition do you have to expect for this keyword? Finally, the column “CPC” informs you about the so-called “Cost Per Click” – a cent or euro amount, which we will discuss later in the chapter “Using Keyword Planner for Planning a Paid Search Campaign”.
Achieve more through sound online marketing with the free Keyword Planner
Life as a content manager, online editor and webmaster could be so simple: You publish content with keywords that you have determined using the Keyword Planner on your website – the search engine sends its crawler and indexes your content – your potential customers search for the keywords you have provided and your page lands at the top of the search index. What actually sounds simple can be tricky in detail, especially in a highly competitive environment, such as e-commerce. For this purpose, we have developed the OM Optimiser, which provides you with exactly the keywords you need for your success in the company balance sheet and in the search engine.
In addition to so-called “short-tail” keywords, which consist of only one or two words, the OM Optimiser can also provide you with so-called long-tail keywords. These keywords consist of a combination of several words, sometimes also short sentences and can also be formulated as a question, for example “where can I find sneakers with advice in Cologne? With these long-tail keywords you may get fewer hits than with short keywords – but you not only have significantly less competition for these terms, but you can also be sure that users who enter exactly this combination of terms are really interested in your offer.
That is why an optimal placement of your keywords is so important
Only if your keywords are optimally placed in your website content, you can achieve particularly good results – for this, of course, you need to know which keywords these should be. This is where the OM Optimiser Keyword Tool can help you very effectively: With a detailed keyword research, you can put your online presence and your online marketing activities on a solid foundation and successfully market your products and services on the web.
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Further analyses with the OM Optimiser®
Use the keyword lists of your competitors
Every good entrepreneur should always keep an eye on his competition – with the OM Optimiser you can even profit from your competition. This is because the sophisticated keyword tool not only provides you with the matching keywords for the search term you entered, but also the search terms and keywords of your competitors.
With this kind of keyword research, you can quickly expand your keyword lists with relevant search terms and increase your reach quickly and sustainably. By cleverly using your competitors’ keywords and offering better content for the search terms, you will always be one step ahead of your competition.
The OM Optimiser first analyses which websites from your direct competitive environment have a similar offer. It then automatically performs a keyword analysis for these websites, just as you previously performed a keyword analysis for your website. Of course, the priorities that individual companies set when creating their online offers are never completely congruent – and it is precisely these gaps that you can use specifically for your offers. For this reason, the results of the keyword tool are always different for different websites.
Determine and analyze keywords with search volume
What really matters when using a keyword tool? Of course, the search term itself – after all, this is the starting point of your entire search for new, effective and successful search terms for you in the search engine. The search term you enter into the Keyword Planner can consist of a single word, two words, word combinations or short sentences. If you only need a simple analysis of your keywords, you will get extremely useful information already in the first column of the evaluation. This is because the indication of the search volume already shows you how attractive your keyword is, how many people enter it – this is also referred to as the reach of a keyword – and whether the keyword, as you would like to use it, is at all relevant for a larger number of potential customers.
Keep an eye on competitors
Competition stimulates business – the old saying is not wrong, but in online marketing it can sometimes be expensive. Because the factors competition and Cost-Per-Click (CPC), which are displayed in the Keyword Planner as numerical values in the results list, influence each other: With many competitors, the sum that must be spent for the successful placement of an ad is disproportionately higher than with a keyword that only a few competitors have occupied. With the OM Optimiser you know about these factors and can draw the best possible response.
Planning a Paid Search Campaign
In addition to the search results displayed in the search engine, also known as organic search results, there is also so-called paid search. Here, small ads are placed in specially designated and marked fields above the search results – directly in the field of vision of potential customers.
With the OM Optimiser you can easily and quickly find out where particularly rewarding potentials lie in the selection of your keywords: keywords that perfectly fit your offer, but have only low competition and a low CPC, but are nevertheless searched for by many users, are, so to speak, the currency and gold standard of a good Paid Search campaign. This way you can achieve very good results in the keyword auctions even with a comparatively low budget, place many ads and attract many customers to your website.
Keep an eye on the key data of your SEO campaigns
With the OM Optimiser you are able to evaluate the analysis data and the performance of your individual keywords at any time. Key performance indicators (KPIs) are clearly prepared, evaluated and displayed together with the ranking average of the relevant keywords.
In addition, you get an overview of the ranking distribution and possible ranking changes of your keywords in the search results. The direct comparison to the competition allows you to quickly determine your position and opens up flexible reaction options to the changing market picture.
Winning and losing keywords can also be clearly identified: Daily comparisons to the previous week quickly show you how your keywords performed. This makes it clear at any time where there is room for improvement and in which areas everything is working perfectly.Free Account View Demo
Online marketing has never been easier with OM Optimiser®.
The OM Optimiser is an all-in-one online marketing tool that automates manual, recurring online marketing processes through artificial intelligence and is permanently available to you free of charge. Every company, every online shop and every blog has to deal with the topic of online marketing. With OM Optimiser, you have all the tools you need to control and optimise your digital channels yourself. Thanks to OM Optimiser, you don’t even need extensive knowledge or special training. See exactly what you need to optimize and how the changes affect performance!
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Let others convince you!
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
Our free checks at a glance
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