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Functions of the OM Optimiser®

The OM Optimiser® makes online marketing more efficient. The highlight is the networked approach. The OM Optimiser® translates the myriad of tools into a control centre. We use artificial intelligence to redefine performance.

Progress is measured by the ability to manage complexity. With the OM Optimiser® you bundle the competences of different programs in one tool: One from many – From many into one. This creates synergies, new perspectives and innovative approaches to solutions. The secret of success is the combination of online marketing with artificial intelligence (AI).

Countless online marketing tools are now available on the market. And for good reasons. What customers are looking for and Google wants to see at the top is content that offers added value. But the technology must also be right, social media campaigns measured and Local SEO implemented. We translate the myriad of tools and functions into one application: the OM Optimiser®. The text creation is supported automatically along strategically relevant SEO-KPIs. In just one content mask. The many tools for performance measurement deliver networked data of prognostically excellent quality. Thanks to the forward-looking data integration.

Push messages inform you immediately of problems or important events. If errors are identified, Task Automation itself creates and assigns tasks. Thanks to artificial intelligence, many work steps are automated and entire processes are significantly shortened. The high-end functions for the various channels will help you achieve massive increases in quality and efficiency, which will have an immediate impact on your traffic, leads and sales. See for yourself!

Your benefits

  • All-in-one tool with all important functions in one place
  • Increase the efficiency of many processes and tasks thanks to task automation
  • 24/7 Up-to-Date thanks to Alert System
  • Up to three times faster in the elimination of technical errors
  • Creation of powerful content possible even for laymen
  • Focus on your target group
  • Keeping a constant eye on the competition
  • Many functions for smooth international teamwork
  • Available in 9 languages
  • Free app for Apple and Android

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Rely on the innovative technology of the OM Optimiser®.

OM Optimiser Funktionslandschaft

Artificial intelligence

Data warehouse

Task Automation

Alert system

Online Marketing Coach


Visibility & Traffic

Rank Tracker

Content mask

Keyword tool

Link building tool

GSC & Bing Webmaster Tools

OnPage crawler

Google MyBusiness


Campaign Manager

Budget planning

SEA Optimiser

Bid Optimization

Affiliate Marketing Tool

Google & Bing Ads

Trademark protection

Social media tool

Loading times & Uptime

Pagespeed tool

Competitor analyses

Page size and number of elements

Uptime Monitor

Affiliate marketing

Affiliate tool

Sales comparison

Evaluation of the publishers

Orders & Turnover

Inbound marketing

Mailing tool

Lifecycle module

Sales automation

Lead management

Trademark protection

Brand Protection Tool

Trademark examination

Alert System

Screenshot function

Social media marketing

Social media tool

Target group evaluations

Contribution planning

Evaluations per platform

Project Management

Road map

Customer Center

Task management





Time recordings


Security tool

Brand Protection Tool

Safe browsing

Trademark examination

The next generation online marketing tool


You can use all functions without restrictions on the desktop, tablet and smartphone.

Data warehouse

The OM Optimiser has an intelligent database for efficient data analysis.


Automated functions in all areas make everyday work much easier.


The OM Optimiser Coach supports you in the implementation if required. So you don't have to be a professional.


React quickly: In case of important events, you will be notified immediately by mail or push message.

Download Free Version now

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Let others convince you!

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

Other relevant functions

Mapping of processes

With the OM Optimiser you can transparently map all processes in online marketing: From the first work step to success control.

Alert system

For all important events concerning your online marketing, you will receive an alert email or a push message directly to your smartphone. This saves you a lot of time and reduces your reaction times to a minimum, even when you are on the road.

All channels

With the OM Optimiser you cover all relevant channels in online marketing. Among others: SEO, SEA, social, affiliate and inbound.

All major APIs

Thanks to the connection of numerous APIs, you can connect the OM Optimiser with all the important tools in modern online marketing.

User administration

To ensure that all project members are involved in important tasks, multiple users can be easily added to OM Optimiser. Assign different access rights and create up to 100 users free of charge.

Document management

Cluttered drives and packed folders are a thing of the past: With OM Optimiser you can assign important documents directly to your leads, maintain them with different access rights and store them centrally - all in one place!

Export function

With a mouse click you can download the data collected in the OM Optimiser in a desired format. JPG and PNG are even available for graphics and diagrams. This saves you time-consuming manual transfers.

Free account

The OM Optimiser Free Account provides you with the most important functions for your online marketing - combined in one tool Upgrade your online marketing!

Complete solution

The OM Optimiser covers up to 14 individual tools. This allows you to work centrally with just one tool and save the costs of third-party solutions.

International teamwork

The OM Optimiser is currently available in 9 languages and offers integrated language automation. The tool does not know language barriers.

Free App

Especially in the areas of security and brand protection it is very important to react quickly in case of conspicuousness. That's why you can take countermeasures right from the app.


You have not only one, but several websites? No problem! With the OM Optimiser you can manage several domains and projects in one tool. Thanks to the integration of subdomains you can use OM Optimiser internationally.

OAuth Smart

With the open security protocol, you can quickly and easily connect APIs for your business and all your customers.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. If there is a problem with your loading times, the coach algorithm will recognize the priority over other tasks. If there is an immediate need for action, you will be informed accordingly.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This way, employees do not have to type in the password every time.

The functions of the OM Optimiser at a glance


Recent studies

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

Your advantages with the OM Optimiser

Effective SEO technology

  • OM Optimiser gives you deep insights into your visitors’ search intentions. Maximize your visibility, increase your sales and celebrate your success.

Understand your users

  • Discover who your customers are and what they’re looking for online with OM Optimiser. With these insights, you can create targeted content that performs.

Seize opportunities

  • With OM Optimiser, you can get the most out of your website and the data available to you. With the right focus, you’ll leave the competition behind.

Innovative all-in-one SEA tool

  • Clear dashboards, an intelligent alert system, an SEA optimiser with AI, task automation and more take time-consuming tasks off your hands at SEA!

Keep an eye on your competitors

  • Thanks to the OM Optimiser, you know where your competitors stand at all times. With the insights you gain, you’ll find out where to focus your efforts.

Seamless, flexible reporting

  • With automated reporting, you can understand the performance of your campaigns across channels and maximize the success of your online marketing strategy.

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Frequently asked questions

Yes, the OM Optimiser offers this option. If something important happens or a problem occurs, you immediately receive an alert on your smartphone or a message as an e-mail. In case of urgent action, you can react quickly and initiate countermeasures on the go. You can also create various reports at intervals and have them sent to you by e-mail.

The OM Optimiser© app is completely free. You can download it from the Apple or Play Store and simply log in with your account. This way, you have all the data you need in your pocket at all times.

Depending on which package you choose, you can create different numbers of domains in OM Optimiser©. In the Free version, for example, you can only store one domain. The Enterprise Version offers the possibility to connect up to 20 domains. You can find the details in our price list.

You can define the location and many other settings individually. The OM Optimiser© can be perfectly aligned to your company and your websites.

The connection of third party tools works quickly and easily thanks to the numerous APIs. You can find concrete instructions with screenshots and videos directly in OM Optimiser©. If you have any questions, for example, the free forum network is at your disposal.

Depending on which package you choose, different numbers of competitors can be stored in OM Optimiser©. In the Free Version, for example, you can create up to three competitors, in the Enterprise Version up to 20. You can find more details in our price list.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 36€ per month
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login
  • You receive errors, problems and anomalies immediately via push and e-mail


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects!

Upgrade now!