Google Analytics Tool
The OM Optimiser© has everything in it that brings transparency and clarity. Also Google Analytics . You will find the indispensable tool of the search engine giant embedded in a user-friendly way. We deliver added value through networking. Just get started!
Google Analytics is the top dog among online marketing applications. Back in 2012, 87% of businesses said they used the tool ( Research Live survey). For good reason. The insights into user behavior are worth their weight in gold. And allow clear predictions. With the OM Optimiser© we translate the information into clear usability. Customer wishes become transparent. Successes are calculable.
What Google provides is data. Figuratively speaking, it is nothing less than insights into the minds of users. Generations of marketers could only dream of this until the digital revolution. The behavior of users thus becomes comprehensible. According to a study by MODUL University Vienna, clear predictions of future tourist numbers in major cities could be made via Google Analytics . Take a look at OM Optimiser© and you will see the advantages at a glance.
With over 350 charts, numerous filter functions and comparison options, the data from Google sheds light where it used to be intuitive. What do customers do on the website? Have videos been clicked on? Which age cohort prefers which pages? Which devices are used for surfing? The OM Optimiser© provides you with all the information you need to narrow down target groups more precisely. And to define personas more precisely. The best prerequisite for matching. Customer and product find each other precisely. The Conversions rate increases. And so does the turnover.
Your benefits
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These functions are offered by the OM Optimiser® with Google Analytics
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Users
The all-in-one online marketing tool for your pocket
Multi-device
You can use all functions without restrictions on the desktop, tablet and smartphone.
Data Warehouse
The OM Optimiser© has an intelligent database for efficient data analysis.
Automation
Automated functions in all areas make everyday work much easier.
Coach
The OM Optimiser© coach supports you in the implementation if required. So you don't have to be a professional.
Alerts
React quickly: In case of important events, you will be notified immediately by mail or push message.
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The most important advantages of Google Analytics in OM Optimiser®
Complex data, simple handling
In the data frenzy, it’s easy to lose track of everything. Not with the OM Optimiser! Despite extensive data from a total of 355 diagrams with 10 filters each, you always keep the overview with the OM Optimiser. The enterprise solution makes online marketing comprehensible for laymen and at the same time facilitates the work of experts. In particular, Google Analytics is opaque for many due to its numerous functions. With the OM Optimiser the evaluation of the data succeeds in the twinkling of an eye. Although the navigation is similar to the Google Analytics tool, the data and diagrams are broken down to such an extent that you can filter out the most important things at a glance. Even deeper analysis is no problem with OM Optimiser! Filter and combine the data from your website to suit your needs and have the analyses played out for you. This makes it easier than ever to make data-based decisions.
Automatic balance
With OM Optimiser you can closely follow the development of your online performance. Thanks to the integrated preset, you can easily compare your achieved results with the previous year’s figures. In this way, you can see how your website has developed as a result of the online marketing measures you have implemented, without the influence of seasonal fluctuations. For a direct comparison, you can also obtain your data from the Google Analytics tool in relation to the previous week or month. In order to meet your individual requirements, the time periods are also freely adjustable. Setting up analyses has never been so easy!
- Automatic data on the previous week, month or year
- Download of the analyses by mouse click
Exploit synergies
With OM Optimiser you have all Google data from over 5 Google-own tools, numerous Bing evaluations as well as results from the areas SEO, SEA, Inbound Marketing and many more in just one tool. In the interaction of these data masses you can maximize your online performance without losing even one second of your valuable time. Constant logging in and out, the time-consuming transfer of data and juggling between tools is spared you with OM Optimiser. Take advantage of the synergies from the various disciplines of online marketing and make informed decisions that actually lead to success. This is Next Level Online Marketing. Upgrade now!
Export by mouse click
The OM Optimiser saves the data from Google Analytics quite automatically in its Data Warehouse. Sometimes, however, this is not enough. For strategy meetings, reports, etc., the data must be prepared in presentations. Thanks to the practical export function, you are spared the tedious manual transfer. With a click of the mouse, you can download the data in PNG, JPG, SVG, PDF formats, save it as CSV, XLSX, JSON or print it directly in the tool. Even charts can be exported in this way. With this huge time saving, you can refocus your attention on the essential tasks in business: Making sales. Away from time-consuming legwork, towards high-quality and professional online marketing – the innovative enterprise solution makes it possible.
Linking with the Alert system
In addition to the simplified handling, you have another decisive advantage of using the Google Analytics tool in OM Optimiser: In case of conspicuities in your traffic, session duration, bounce rate and many other measured values, you will immediately receive a notification. You can react immediately to the Alert, which you receive via push message or e-mail, and promote your website back to the highest level without delay. With the OM Optimisers Alert system, you can take countermeasures in minutes and reduce response time to a minimum.
- Alert-messages in case of conspicuous events
- Targeted suggestions for action
Recent studies
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
90% of marketing managers support greater use of artificial intelligence.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
Other relevant functions in the OM Optimiser
The Google Analytics tool of the OM Optimiser at a glance
Become an online marketing professional now - The OM Optimsier!
Let others convince you!
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
Your advantages through the OM Optimiser®
Connection of all your online marketing channels
Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.
The future of online marketing starts now!
EUR GBP USD
Free
Your free access to OM Optimiser.
- Up to 5 users
- Many data in one tool
- Incl. SEO module
- 1 domain
permanent 0€
permanent 0$
permanent 0£
Starter
The perfect introduction to professional online marketing.
- Up to 20 users
- 5 Competitors maintainable
- Incl. SEO module
- 1 domain
from 36€
from $39 up
from £36
Basic
Optimal for small to medium sized websites and upscale requirements.
- Up to 30 users
- 7 Competitors maintainable
- Including SEO, SEA, Social & Affiliate Module
- Up to 3 domains
from 169€
from $186 up
from £169 up
Professional
Optimal for large websites and online shops - small to medium teams
- Up to 50 users
- 15 Competitors maintainable
- All modules included
- Up to 10 domains
from 339€
from $373
from £339
Enterprise
Optimal for highest requirements, many and large projects - large teams - the complete range of functions!
- Up to 100 users
- 20 Competitors maintainable
- All modules included
- Up to 20 domains
from 869€
from $956 up
from 869£
Frequently asked questions
The connection of external online marketing tools works quickly and easily. At Google Analytics you only have to enter your e-mail address as a user and you have access to the data world of Google Analytics at OM Optimiser. Instructions with screenshots can be found on demand at OM Optimiser and our experts will also be happy to assist you.
The OM Optimiser is designed to revolutionize online marketing with ease. The proprietary technologies of the all-in-one solution provide you with all the features you need for outstanding online performance. Nevertheless, you should not miss out on the data of the tools that have proven themselves to you. If you wish, you can connect Google Analytics as well as Google Ads, Facebook, Awin and many more with the OM Optimiser.
The OM Optimiser also makes it easy for you to export the data from the tool. With a click of the mouse, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. You can also print out the evaluations immediately.
If there are any abnormalities in your online performance, OM Optimiser will immediately send you a Alert message for all its integrated tools. You will receive this message either via push notification on your smartphone or via email. With the OM Optimiser you are always up to date on your development – even if action is required. Of course, you can also have the reports sent to you by mail at regular intervals.
Yes, with OM Optimizer you can easily compare your data with other data (for example with the previous year). So you can see directly what your efforts have brought.
The OM Optimsier offers you data from numerous tools and you can connect even more via API connect them. Use all this data to create synergies and not duplicate work.
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Use the power of OM Optimisers© – automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!