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Inbound Marketing Tool

Push marketing was yesterday. Customers visit websites because they are looking for information with added value. You can master the switch to inbound marketing with OM Optimiser©. So that prospects become customers.

Classic marketing channels like outbound are dying out. Offline as well as online. Success through TV advertising? Declining. On the web, 24.75% of users use Adblocker. And the trend is rising (source: BVDW, 2018). The established silver bullet is therefore inbound marketing. There are many channels here. You can control your path to success via the OM Optimiser©. Always keep an eye on sales increases.

Traditional channels have long been outdated. Instead, companies nowadays reach potential customers with informative content. The customer journey has thus changed significantly. And the successes are clear to see: inbound marketing generates 54% more leads than traditional outbound channels (, 2019). Inbound marketing leads cost 61% less on average compared to outbound leads (, 2019). The inbound marketing tool makes it easy for you to catch up and pass your competition in a matter of weeks.

Saving on expensive advertising budgets and higher close rates are just a few side effects that accompany successful inbound marketing. By using inbound marketing effectively, you will sustainably boost your reputation and get more traffic, leads and new customers. What are you waiting for? Your entry into the future of online marketing is only a login away. Experience shows that success is achieved within a few weeks. Upgrade now!

Your benefits

  • All relevant channels in one tool
  • Linking performance to results
  • Always everything under control thanks to Alert system
  • Up to 90% better quality and three times faster results thanks to content intelligence
  • Up to 40% more Conversions
  • Up to 4 times faster success thanks to Lifecylce Automation
  • Easy teamwork
  • Free App for Apple and Android

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These inbound marketing functions are offered by OM Optimiser®.

SEO tool

Content Tool

Lead management

Keyword Tool

Mailing Tool

Ranking tool


Lifecycle module

Sales automation

Keyword comparison

Task Automation


Competitor analyses

Data Warehouse

Bing & Google Ads

Integration of GSC and Bing Webmaster Tools

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    Years of experience

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Next Generation Inbound Marketing Tool - Upgrade now!

OnPage crawler

With OM Optimiser you have access to one of the most comprehensive OnPage crawlers (over 100 technical checkpoints).

Content mask

Achieve up to three times faster results and a content quality increase of up to 90% thanks to Content Intelligence.

Data Warehouse

All important tools with only one login. Your data journey can begin!

Link building

With the intelligent link building functions, you can build backlinks up to seven times faster than with conventional tools.


Work better and more efficiently with intelligent automation.

Download Free Version now

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The most important inbound marketing features of OM Optimiser®

All-in-one inbound marketing tool with AI

The innovative Inbound Marketing Tool from OM Optimiser covers the entire inbound marketing process in just one enterprise solution. With just one login, you can access the tools you need and implement your inbound strategy. Whether it’s building reach with info articles, touchpoints for lead generation or smart retargeting strategies, the OM Optimiser helps you reach your target audience without wastage. You can accompany your newly acquired leads in the purchase decision process with the help of the Mailing Tools newsletter and evaluate the leads afterwards. See the lead to customer rate in automatic evaluations, for example, and take appropriate action to exploit your full potential. Your personal online marketing coach supports you to optimize effectively and efficiently and to maximize your Conversions. This is Next Level Online Marketing – Upgrade now!

Das ultimative Online Marketing Tool mit Inbound Marketing Tool: Der OM Optimiser

SEO Tool

Push your inbound marketing – with the SEO features of OM Optimiser. Find relevant keywords, optimize your content, find quality links and generate more traffic and reach. There is a lot of competition in SEO, but thanks to the SEO tool, it won’t be an insurmountable hurdle for you. The holistic SEO tool allows you to do any SEO work in just one tool. This approach not only saves you time and money, but also gives you the competitive edge in the fast-paced web. Get your website to the top of search results with the right content and a compelling user experience!

  • Technology, load times, content, keywords, link building and relevant third-party solutions centralized in the SEO tool.
  • Discover potential thanks to competitive comparisons

To the SEO tool


Content Tool

Inbound marketing is about creating authoritative content that gets results. The OM Optimiser helps you from keyword discovery, copywriting, distribution, and results analysis. Keyword monitoring, spell and grammar checking, and URL checking inevitably lead to faster and better results. Content marketing has never been easier.

  • Intelligent content mask for content creation
  • On-page check and ranking analysis of your texts
  • Clear content road map for the editorial team
  • Overview of texts including status
  • Grammar and spelling checker for over 10 languages
  • Formulation aids for perfect texts
  • Creation of convincing meta data
  • Comment function for smooth teamwork
  • Duplicate content check

To Content Tool

Online Marketing SEO Tool with AI: Content Tool

Mailing Tool

According to studies, email marketing has more impact than social media marketing. Accordingly, it is important to reach your target group with the right content and at the right time. Use appealing mailing templates, individual recipient lists and the lifecycle module of OM Optimiserto optimize the open and click rates of your newsletters. Personalize the cover letters with minimal effort and generate the highest lead numbers. With automatic tracking, you can immediately see which newsletters meet with approval and which emails have potential for improvement. Get to know your target group and potential customers thanks to the lead management function in the inbound marketing tool and create content that performs – DSGVO compliant and with high security standards!

To Mailing Tool

Online Marketing Tool with AI: Mailing Tool with Lifecycle Automation

Sales Automation

With sales automation, your leads will make the buying decision on their own. The OM Optimiser inbound marketing tool uses workflows that automate the lead lifecycle and sales success tracking. Put repetitive routine tasks on autopilot and focus on goal-directed tasks to convert prospects into paying customers. Automate follow-up with OM Optimiser, too. Personalized mails reach your customers at the right time thanks to lifecycle automations and ensure that your customers remember you positively. The OM Optimiser automates your entire sales process – for an optimal overview and faster closing of leads!

  • Automation thanks to AI and self-learning algorithms from the first contact to the closing.
  • Task automation to efficiently exploit your potential
  • Independent reporting for quick evaluations
Ultimatives Online Marketing Tool mit Sales Automation: der OM Optimiser


Manage all your contacts and company data in one tool and make your team’s daily work easier. Especially in email marketing, the CRM of the inbound marketing tool can be responsible for your success. Well-maintained data leads to targeted content that convinces recipients. Thanks to the total solution approach of the OM Optimiser, you can use the relevant CRM data directly in the Mailing Tool and create newsletters that achieve success. With OM Optimiser, you can track leads that are still open, closed, and missed, and see which sales reps are getting the best results – and why. In turn, you can use these results to drive future action and perfect your inbound marketing! Reach the right people at the right time with relevant content, nurture leads successfully and create a personalized experience with this innovative inbound marketing tool!

Ultimatives Online Marketing Tool mit CRM: Der OM Optimiser


Ads can also have a significant impact on leads in inbound marketing. Inbound ads have inbound marketing properties compared to traditional ads. Accordingly, they are helpful and relevant to the target audience. They are designed to take a prospect on the journey of purchase. Often, inbound ads are used in retargeting campaigns. Once you have a contact, you can retarget the prospect with relevant ads. The OM Optimiser ‘s comprehensive SEA tool helps you run inbound ads! Through automatic reporting for all your ads on Google, Facebook, Instagram, Awin & Co. you can recognize optimization potential and learn if and why your ads are working. Reach your target audience and convert prospects into buyers with the innovative Inbound Marketing Tool!

To the SEA tool

Online Marketing Tool with AI: SEA Tool Dashboard
Online Marketing Tool with AI: SEA Tool with budget planning

Alert System

Especially in such a comprehensive field as inbound marketing, complications can quickly arise. The Alert system of the OM Optimisers informs you immediately in case of anomalies, problems, news and optimization tips. Respond to anomalies as soon as they occur. In case of urgent problems and errors, you will immediately receive an e-mail or a push message on your smartphone. Thanks to the Alert system, you are informed at all times about current events relating to your website. You can react immediately and, for example, directly prevent your keyword rankings from being penalized. Your reaction time is reduced to a minimum.

  • Instant notification via email
  • Push message to your smartphone or tablet
  • Take action in minutes and minimize response time
OM Optimiser® Brochure
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Other relevant inbound marketing functions

Content mask

The OM Optimisers own content mask provides important tips for optimizing texts. For example, it checks if there is duplicate content or if the text is long enough. Automate. Be productive.

Content monitoring

For each text you create in the tool, various analysis functions are available to you. Observe the development of rankings, evaluate the quality of website content and continuously optimize your internet presence.

Keyword Tool

With competitor analyses, data from tools like Sistrix and the evaluation of your own performance, new keyword potentials can be identified continuously. The keyword tool offers many functions to find new keywords.

Details about keywords

For each of your keywords, a detailed view is available at OM Optimiser. This allows you to track the exact development of the search term. This allows you to gain valuable learnings and further improve your texts.

Secure newsletter dispatch

To ensure that there are no security-related problems when sending and receiving your e-mails, the OM Optimiser uses the SMTP, SPF and DKIM protocols/procedures. In addition, a whitelabel dispatch is ensured via your own domain.

Google and Bing

At Data Warehouse of OM Optimiser you have access to data from 5 Google tools and numerous Bing evaluations. With the results of the search engines' own tools, you can optimise your website in a targeted manner.


Take advantage of the benefits of using SEO and SEA together. Experience gained from one channel can be transferred to the other.

Free App

The OM Optimiser also offers all functions in the App for Apple and Android. This ensures that you are always up to date and always have your online marketing performance firmly under control.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance with concrete action instructions.

The Inbound Marketing Tool of OM Optimiser at a glance

Infografik I Das Inbound Marketing Tool des OM Optimiser im Überblick

Who is OM Optimiser suitable for?

Small and medium-sized enterprises

You want to expand your inbound marketing or are just about to start with online marketing? The OM Optimiser helps you to bring your online marketing and especially your inbound marketing up to date right from the start and to have all tasks in view!


You work in a team or your company has different locations around the world? No problem for OM Optimiser! Use the tool for your project management, the collaboration in your international team and improve your performance at the same time. Switch to OM Optimiser now!

Resellers and agencies

Are you an agency yourself and active in online marketing or do you want to become a partner? The OM Optimiser can be adapted exactly to your needs. With our white label configurator, the tool can be easily adapted to your CI! Improve your agency's daily routine: with AI and task automation you are always up-to-date.

Let others convince you!

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

Your advantages through the Inbound Marketing Tool of the OM Optimiser®

Inbound Marketing Tool with AI

  • The OM Optimiser offers you an innovative inbound marketing tool with artificial intelligence. Automated processes improve and accelerate your optimization.

Use resources efficiently

  • Leave time-consuming routine tasks and extensive analyses to an intelligent tool. Focus on profitable work!

Turn masses of data into an advantage

  • With OM Optimiser you can exploit the full potential of your website and the collected data. Start at the right places.

Strengthen your corporate image

  • Inbound marketing strengthens your reputation with your target audience. With the inbound marketing tool, you do it right and don’t let any opportunity slip away.

Take the lead

  • Thanks to OM Optimiser, you know exactly how your competitors practice inbound marketing. Derive target-oriented measures for improvement.

Increase sales

  • By using the Inbound Marketing Tool of OM Optimiser you will sustainably increase the traffic of your website. Inbound marketing reaches the right target group and generates more leads.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£


The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36


Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up


Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339


Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£

Get started now and use it 14 days for free!

Frequently asked questions

As an all-in-one tool, OM Optimiser combines all the tools you need for successful inbound marketing – be it a comprehensive SEO tool, CRM, Mailing Tool or automated reporting. You also always have your ads in view thanks to numerous APIs with the OM Optimiser.

Depending on the specific tool, the connection to OM Optimiser is always slightly different. With Google Analytics , for example, a specific e-mail address must be added as a user. However, the connection is quick and easy for all tools. You can find concrete instructions, including screenshots and videos directly at OM Optimiser. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These tools must still be connected by you:

  • Google Analytics
  • Google Ads
  • Facebook
  • Awin
  • Belboon

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, the evaluations can be printed directly.

In the event of any anomalies or problems, you will immediately receive an alert at Alert – via a push message sent directly to your mobile device or by e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent by e-mail at various intervals.

Yes, you can download the free App for Apple and Android devices and simply log in with your account. In this way, you have all the data with you in full at all times.

No, there are no additional costs for the SEO function on the part of OM Optimiser. You will also find this in the Free Version. However, depending on which package you have chosen, you have a different range of functions at your disposal. You can find details in our price list.
Of course, you still have to pay the costs for purchase links, etc. directly to the provider.

Depending on which package you have selected, you can store a different number of competitors in OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

The OM Optimiser checks important technical functions of your website from a search engine perspective. This includes, for example, status codes, meta tags, images, canonicals, URLs, indexability, external links and content.

If you have difficulties with the implementation despite the instructions in the tool, you can contact us at any time. Our experts will be happy to advise you or carry out the implementation for you. You can also take advantage of our other service offers. Learn more!

The OM Optimiser accesses three different visibility values to provide more accuracy. The tool shows you your visibility from Sistrix, as well as its own raised visibility curve specifically for your keywords.

Yes, OM Optimiser offers you automations that can speed up your sales process and use resources efficiently. So you have time for the important tasks.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!