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Inbound Marketing Tool

Push marketing was yesterday. Customers visit websites because they are looking for information with added value. You can master the switch to inbound marketing with the OM Optimiser©. So that prospects become customers.

Classic marketing channels like outbound are dying out. Offline as well as online. Success through TV advertising? Declining. On the web, 24.75% of users use adblockers. And the trend is rising (source: BVDW, 2018). The established silver bullet is therefore inbound marketing. There are many channels here. You can control your path to success via the OM Optimiser©. Always keep an eye on sales increases.

Traditional channels have long been outdated. Instead, companies today reach potential customers with informative content. The customer journey has thus changed significantly. And the successes are clear to see: inbound marketing generates 54% more leads than traditional outbound channels (, 2019). Inbound marketing leads cost 61% less on average compared to outbound leads (, 2019). The inbound marketing tool makes it easy for you to catch up and pass your competition in a matter of weeks.

Saving on expensive advertising budgets and higher close rates are just a few side effects that accompany successful inbound marketing. By using inbound marketing effectively, you will sustainably boost your reputation and get more traffic, leads and new customers. What are you waiting for? Your entry into the future of online marketing is only a login away. Experience shows that success is achieved within a few weeks. Upgrade now!

Your benefits

  • All relevant channels in one tool
  • Linking performance to results
  • Always everything under control thanks to alert system
  • Up to 90% better quality and three times faster results thanks to content intelligence
  • Up to 40% more conversions
  • Up to 4 times faster success thanks to Lifecylce Automation
  • Easy teamwork
  • Free app for Apple and Android

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The OM Optimiser® offers these inbound marketing functions

SEO tool

Content tool

Lead management

Keyword tool

Mailing tool

Ranking tool


Lifecycle module

Sales automation

Keyword comparison

Task Automation

Alert system

Competitor analyses

Data warehouse

Bing & Google Ads

Integration of GSC and Bing Webmaster Tools

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Next Generation Inbound Marketing Tool - Upgrade now!

OnPage crawler

With the OM Optimiser you have access to one of the most comprehensive OnPage crawlers (over 100 technical checkpoints).

Content mask

Achieve up to three times faster results and a content quality increase of up to 90% thanks to Content Intelligence.

Data warehouse

All important tools with only one login. Your data journey can begin!

Link building

With the intelligent link building functions, you can build backlinks up to seven times faster than with conventional tools.


Work better and more efficiently with intelligent automation.

Download Free Version now

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The most important Inbound Marketing functions of the OM Optimiser® are

All-in-one Inbound Marketing Tool with AI

OM Optimiser’s innovative inbound marketing tool covers the entire inbound marketing process in just one enterprise solution. With just one login, you can access the tools you need and implement your inbound strategy. Whether it’s building reach with info articles, touchpoints for lead generation or smart retargeting strategies, OM Optimiser helps you reach your target audience without wastage. With the help of the mailing tool, you can accompany your newly acquired leads in the purchase decision process via newsletter and evaluate the leads afterwards. For example, you can see the lead-to-customer ratio in automatic evaluations and take appropriate action to exploit your full potential. Your personal online marketing coach will help you to optimize effectively and efficiently and maximize your conversions. This is Next Level Online Marketing – Upgrade now!

Das ultimative Online Marketing Tool mit Inbound Marketing Tool: Der OM Optimiser

SEO Tool

Push your inbound marketing – with the SEO features of OM Optimiser. Find relevant keywords, optimize your content, find quality links and generate more traffic and reach. There is a lot of competition in SEO, but thanks to the SEO tool, it won’t be an insurmountable hurdle for you. The holistic SEO tool allows you to do any SEO work in just one tool. This approach not only saves you time and money, but also gives you the competitive edge in the fast-paced web. Get your website to the top of search results with the right content and a compelling user experience!

  • Technology, load times, content, keywords, link building and relevant third-party solutions centralized in the SEO tool.
  • Discover potential thanks to competitive comparisons

To the SEO tool

Das All-in-One SEO Tool des OM Optimisers mit zahlreichen APIs

Content Tool

Inbound marketing is all about creating authoritative content that gets results. OM Optimiser helps you from keyword discovery, to creating and distributing copy, to evaluating results. Keyword monitoring, spell and grammar checking, and URL checking inevitably lead to faster and better results. Content marketing has never been easier.

  • Intelligent content mask for content creation
  • On-page check and ranking analysis of your texts
  • Clear content road map for the editorial team
  • Overview of texts including status
  • Grammar and spelling checker for over 10 languages
  • Formulation aids for perfect texts
  • Creation of convincing meta data
  • Comment function for smooth teamwork
  • Duplicate content check

To the Content Tool

OM Optimiser: Die Content Maske im SEO Tool

Mailing Tool

Email marketing has more impact than social media marketing, according to studies. According to this, it is important to reach your target audience with the right content and at the right time. Use appealing mailing templates, individual recipient lists and the lifecycle module of OM Optimiser to optimise the open and click rates of your newsletters. Personalize the cover letters with minimal effort and generate highest lead numbers. With automatic tracking, you can immediately see which newsletters meet with approval and which emails have potential for improvement. Get to know your target group and potential customers thanks to the lead management function in the inbound marketing tool and create content that performs – DSGVO compliant and with high security standards!

To the mailing tool

OM Optimiser Mailing Tool Lifecycle Newsletter
OM Optimiser Mailing Tool Template

Sales Automation

With sales automation, your leads will make the buying decision on their own. OM Optimiser’s inbound marketing tool uses workflows that automate the lead lifecycle and sales success tracking. Put repetitive routine tasks on autopilot and focus on goal-directed tasks to convert prospects into paying customers. Automate follow-up with OM Optimiser too. Personalized mails reach your customers at the right time thanks to Lifecycle Automations and ensure that you stay positively in your customers’ minds. OM Optimiser automates your entire sales process – for an optimal overview and faster closing of leads!

  • Automation thanks to AI and self-learning algorithms from first contact to closing.
  • Task automation to efficiently exploit your potential
  • Independent reporting for fast evaluations
Ultimatives Online Marketing Tool mit Sales Automation: der OM Optimiser


Manage all your contacts and company data in one tool and make your team’s daily work easier. Especially in email marketing, the CRM of the inbound marketing tool can be responsible for your success. Well-maintained data leads to targeted content that convinces recipients. Thanks to the total solution approach of OM Optimiser, you can use the relevant CRM data directly in the mailing tool and create newsletters that achieve success. With OM Optimiser, you can track open, closed and missed leads and see which sales reps are getting the best results – and why. In turn, you can use these results to drive future action and perfect your inbound marketing! Reach the right people at the right time with relevant content, nurture leads successfully and create a personalized experience with this innovative inbound marketing tool!

Ultimatives Online Marketing Tool mit CRM: Der OM Optimiser


Ads can also have a significant impact on leads in inbound marketing. Inbound ads have inbound marketing properties compared to traditional ads. Accordingly, they are helpful and relevant to the target audience. They are designed to take a prospect on the journey of purchase. Often, inbound ads are used in retargeting campaigns. Once you have a contact, you can retarget the prospect with relevant ads. OM Optimiser’s comprehensive SEA tool helps you run inbound ads! Through automatic reporting for all your ads on Google, Facebook, Instagram, Awin & Co. you can recognize optimization potential and learn if and why your ads are working. Reach your target group and convert prospects into buyers with the innovative Inbound Marketing Tool!

To the SEA tool

Das ultimative Online Marketing Tool mit SEA Tool: Der OM Optimiser
Das SEA Tool im OM Optimiser: Die Budgetplanung

Alert System

Especially in a field as comprehensive as inbound marketing, complications can quickly arise. The alert system of the OM Optimiser informs you immediately about anomalies, problems, news and optimisation tips. Respond to anomalies as soon as they occur. In case of urgent problems and errors, you will immediately receive an email or a push message on your smartphone. Thanks to the alert system, you are informed at all times about current events relating to your website. You can react immediately and, for example, directly prevent your keyword rankings from being penalized. Your reaction time is reduced to a minimum.

  • Instant notification via email
  • Push message to your smartphone or tablet
  • Take action in minutes and minimize response time
OM Optimiser® Brochure
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Other relevant inbound marketing functions

Content mask

The OM Optimiser's own content mask provides important tips for optimizing texts. It checks, for example, whether it is duplicate content or whether the text is long enough. Automate. Be productive.

Content monitoring

Various analysis functions are available for each text that you create in the tool. Observe the development of rankings, evaluate the quality of website content and continuously optimize your website.

Keyword tool

With competitor analyses, data from tools like Sistrix and the evaluation of your own performance, new keyword potentials can be identified continuously. The keyword tool offers many functions to find new keywords.

Details on keywords

For each of your keywords a detailed view is available in the OM Optimiser. This allows you to track the exact development of the search term. This allows you to gain valuable learning and further improve your texts.

Secure newsletter dispatch

In order to avoid security-related problems when sending and receiving your e-mails, the OM Optimiser uses the protocols / procedures of SMTP, SPF and DKIM. It also ensures white-label sending via your own domain.

Google and Bing

In the OM Optimiser data warehouse you have access to data from 5 Google Tools and numerous Bing analyses. With the results of the search engine's own tools you can optimize your website in a targeted manner.

SEO/SEA Synergies

Take advantage of the benefits of using SEO and SEA together. Experience gained from one channel can be transferred to the other.

Free App

The OM Optimiser also offers all functions in the app for Apple and Android. This ensures that you are always up to date and always have your online marketing performance under control.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance based on concrete instructions.

The OM Optimiser Inbound Marketing Tool at a glance

Infografik I Das Inbound Marketing Tool des OM Optimiser im Überblick

For whom is the OM Optimiser suitable?

Small and medium-sized enterprises

You want to expand your inbound marketing or are just about to start with online marketing? The OM Optimiser helps you to bring your online marketing and especially your inbound marketing up to date right from the start and to have all tasks in view!


You work in a team or your company has different locations around the world? No problem for the OM Optimiser! Use the tool for your project management, international team collaboration and improve your performance at the same time. Switch to OM Optimiser now!

Resellers and agencies

Are you an agency yourself and active in online marketing or do you want to become a partner? The OM Optimiser can be tailored exactly to your needs. With our White Label Configurator, the tool easily adapts to your CI! Improve your agency's daily routine: with AI and task automation you are always up-to-date.

Let others convince you!

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

Your advantages with the OM Optimiser® Inbound Marketing Tool

Inbound Marketing Tool with AI

  • The OM Optimiser offers you an innovative inbound marketing tool with artificial intelligence. Automated processes improve and accelerate your optimization.

Use resources efficiently

  • Leave time-consuming routine tasks and extensive analyses to an intelligent tool. Focus on profitable work!

Turn masses of data into an advantage

  • With OM Optimiser, you can exploit the full potential of your website and the data it collects. Start in the right places.

Strengthen your corporate image

  • Inbound marketing strengthens your reputation with your target audience. With the Inbound Marketing Tool, you’ll get it right and never let an opportunity slip away.

Take the lead

  • Thanks to the OM Optimiser, you know exactly how your competitors practice inbound marketing. Derive target-oriented measures for improvement.

Increase sales

  • With the OM Optimiser inbound marketing tool, you can sustainably increase the traffic to your website. Inbound Marketing reaches the right target group and generates more leads.

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Frequently asked questions

As an all-in-one tool, OM Optimiser combines all the tools you need for successful inbound marketing – be it a comprehensive SEO tool, a CRM, a mailing tool or automated reporting. Thanks to numerous APIs, you also always have your ads in view with the OM Optimiser.

Depending on the specific tool, the connection to the OM Optimiser is always slightly different. With Google Analytics, for example, a specific email address must be added as a user. However, the connection is quick and easy for all tools. You can find concrete instructions, including screenshots and videos, directly in the OM Optimiser. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without any further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These tools still have to be connected by you:

  • Google Analytics
  • Google Ads
  • Facebook
  • Awin
  • Belboon

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, the evaluations can be printed directly.

You receive an alert immediately in the event of anomalies and problems – via push message directly to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent via email at various intervals.

Yes, you can download the free app for Apple and Android devices and simply log in with your account. This way, you have all your data with you at all times and in full view.

No, there are no additional costs for the SEO function on the part of OM Optimiser. You will also find this in the Free Version. Depending on which package you have chosen, you have a different range of functions available. Details can be found in our price list.
Of course, you still have to pay the costs for purchase links, etc. directly to the providers.

Depending on which package you have chosen, you can store different numbers of competitors in the OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

The OM Optimiser checks important technical functions of your website from a search engine perspective. This includes, for example, status codes, meta tags, images, canonicals, URLs, indexability, external links and content.

If you have difficulties with the implementation despite the instructions in the tool, you can contact us at any time. Our experts will be happy to advise you or carry out the implementation for you. You can also take advantage of our other service offers. Learn more!

The OM Optimiser accesses three different visibility values to provide more accuracy. The tool shows you your visibility from Sistrix, as well as its own raised visibility curve specifically for your keywords.

Yes, the OM Optimiser offers you automations that can speed up your sales process and use resources efficiently. So you have time for the important tasks.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!