Skip to main content

A/B testing

What is A/B Testing?At A/B Testing refers to randomized experiments consisting of two variants, namely A and B. It involves the use of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. Through this test, one has the opportunity to compare two versions of...

Above the Fold

User-friendly websites show visitors the most important information without them having to scroll down. Displaying important content at the top of the web page is called Above the Fold. What does Above the Fold mean ? The term Above the Fold in German “über der Falte” or “above the...

Absolute Link

An absolute link is a hyperlink with a complete URL that contains all the information needed to find a specific page, document, or other item on the Internet. What information does an absolute link contain? The protocol to use, such as HTTP (Hypertext Transfer Protocol) or FTP (File Transfer...

Accelerated Mobile Pages (AMP)

The Accelerated Mobile Pages (AMP) is an open source framework that can be used to significantly reduce the loading speeds of mobile websites. The concept of Accelerated Mobile Pages is based on the reduction of JavaScript, HTML and CSS as well as a Content Delivery Network (CDN). The project...

Accept Encoding Header

What is Accept Encoding Header?The Accept Encoding Header specifies which content encoding, usually a compression algorithm, the Client can understand. The server uses Content Encoding to select one of the suggestions. This is used by it and informs the Client of its choice with the response header for the...

Acceptance tests

What is acceptance testing? Acceptance testing is a level of software testing where a system is tested for acceptance. When are acceptance tests listed? Acceptance testing is the fourth and final stage of software testing that is performed after system testing and before the system is made available for...

Access Point

In computer networks, a wireless access point (wireless Access Point), also called a base station, is a network hardware device through which WLAN devices can connect to a wired local area network. Wireless Access Points connect mobile devices such as notebooks and smartphones that have a wireless adapter to...

Accessible Internet

What does barrier-free Internet mean? Accessible Internet means that people with different limitations can fully perceive the offers on the web. An accessible Internet is important for the blind, the deaf, the mentally handicapped and other groups. Key requirements for accessible websites Many of the aspects worthy of attention...

ACK (ACKnowledgement)

What is ACK (ACKnowledgement)? ACK (ACKnowledgement) is a signal used in data transmission to confirm to a receiver that commands or data have been received or processed. The TCP and DHCP network protocols are examples of network protocols that use ACK (ACKnowledgement) signals for various purposes. Transmission Control Protocol...

ACSM-Datei

What is a ACSM-Datei? A file with the extension. ACSM-Datei is an Adobe Content Server Message file. Such a file is used by Adobe Digital Editions (ADE) to activate and download Adobe DRM-protected content. in the regular sense. They cannot be opened and read like other eBook formats. Instead,...

Action Device

A Action Device is a trigger or means on a web page to motivate a user interaction. A Action Device serves as a catalyst for an action by the user. It has a high value in web page design and is considered an important marketing tool in user experience....

Action Plan

What is a Action Plan?A Action Plan contains the necessary action steps to achieve a goal or implement a strategy. A Action Plan serves as a structured guide to carry out activities in a targeted manner with efficient use of resources. An action plan can also provide the basis...

Active content

Active contents are elements of a web page that enable a special functionality or create a certain dynamic in an otherwise static page. What are active contents Active contentis small programs inserted into an HTML page that are downloaded from the server on which the web page is stored...

Active Server Pages

What is Active Server Pages (ASP)?The Active Server Pages (ASP) are an important part of Microsoft’s Active Platform. They are HTML documents that are executed on a web server even before a user’s request is answered. This technology is used to create dynamic web pages. Active Server Pages in...

ActiveX

At ActiveX is a software component model that is primarily responsible for displaying active content. The system was developed by Microsoft and is based on the manufacturer’s proprietary Component Object Model (COM) standard. Consequently, it can only be used on computers with the Windows operating system. Extension for contents...

Ad Busting

At Ad Busting is a tactic of communication guerilla: the adbusters redesign outdoor or online advertising by alienating or pasting over it. As a rule, they want to convey a political message. Especially in the case of outdoor advertising, adbusters also criticize the commercial appropriation of public space, which...

Ad Click Rate

What is the Ad Click Rate? In online advertising, the Ad Click Rate is the percentage of people who visit a web page and click on a specific ad on the page. Using an ad click rate, marketers can measure the effectiveness of a variety of online marketing campaigns....

Ad Exchange

What does Ad Exchange mean ? A Ad Exchange is a software-based automated marketplace where publishers can sell their ad inventory and Advertiser can bid on and buy the inventory in real time. The system accesses pre-determined criteria to enable transactions and ad placement through real-time bidding and programmatic...

Ad Fraud

What is Ad Fraud? Ad Fraud is a type of fraud where the perpetrator(s) trick advertisers into paying for something that is worthless to them. For example, fake traffic, fake leads or misrepresented and ineffective ad placement. To get a better picture of Ad Fraud, you can check out...

Ad Hijacking

Ad Hijacking (Ad hijacking) is a term from affiliate marketing and refers to a trademark infringement. This occurs when affiliates copy ad texts from trademark owners and use them to place ads in search engines. Principle Ad Hijacking is used, for example, for Google AdWords ads. In such ads...

Ad Network

What is a Ad Network? A Ad Network (advertising network) is a company that connects advertisers with webmasters and website owners who want to advertise on their sites. What are the different types of advertising networks? A Ad Network can basically be divided into three different categories based on...

Ad Request

Advertisers need to know how often their ads are served and what they have to pay for them. AdRequest can be used to measure the number of ad views. What is an AdRequest? An AdRequest is used to measure the frequency with which an advertising medium was called up....

Ad View

What is a Ad View? A Ad View is a metric used in online marketing that indicates how often an ad has been displayed to users on social media, for example. Whenever an advertisement is displayed, this display is counted as Ad View. For Ad Views, it is not...

Ad Visibility

What is the Ad Visibility? At Ad Visibility is the concept of ad visibility on a website or mobile App. For an ad to be considered “viewed”, at least 50% of the banner or subject must be displayed on the screen for more than one second. How can it...

Adaptive Content

Adaptive Content (German: adaptable content) is a content marketing strategy and refers to content that can be used across different platforms on different channels and enables optimal interaction for the user. The focus is on the user with his wishes and needs. The content must offer different possibilities of...

Adaptive Interfaces

Adaptive Interfaces are user interfaces that can adapt their appearance and/or interaction behavior to the requirements of an individual user, the device used, and the context. Unlike adaptive user interfaces, which are modified by a deliberate and conscious choice of a user, adaptive user interfaces initiate and make changes...

Adaptive Webdesign

Web pages look different on different output devices. Depending on the display width, the content is arranged differently. Some content is hidden for small devices such as smartphones. Definition Adaptive Webdesign Adaptive WebdesignThe AWD, abbreviated as AWD, is a way of displaying websites in which the design adapts to...

Adblocker

What is a Adblocker? A Adblocker or ad blocker is a software solution that blocks intrusive online advertising on websites. In addition to classic banner advertising, Adblocker is also able to detect and filter out pop-ups, animations or advertising in texts and certain video formats. Adblocker is usually offered...

AdButler

What does AdButler mean ? AdButler is an affiliate partner network of the Canadian software manufacturer SparkLIT Networks. Advertisers can use all formats of custom ads on the ad servers hosted by AdButler. The affiliate network consists of more than 30,000 sales partners (affiliates). These include Microsoft, IBM, MTV,...

AdClick

AdClick is the abbreviation for Advertisement Click. These are the clicks of users, prospects and customers on an advertising medium. This can be a button, a link or a banner. The insertion of an AdClick is free of charge. Fees are only charged if not only a click is...

Address Resolution Protocol (ARP)

Network devices have a so-called MAC hardware address. To enable devices in different networks to communicate with each other, the IP address belonging to the hardware address is determined with the help of Address Resolution Protocol (ARP). What is the Address Resolution Protocol? The ARP is a protocol defined...

AdGame

A AdGame is combination of advertising with an electronic game. It can be in-game advertising or games designed around a brand or other theme. Importance of AdGames AdGame s are relatively new, but at the same time a very efficient way of marketing. The success of consists in the...

Adjacency

Adjacency is a term from English that can be translated as neighborhood. In mathematics, it refers to the proximity between two points that are connected by a graph. In search engine optimization, it is a measure of the proximity between two keywords. The closer the keywords are to each...

Admin-C

The Admin-C is the general representative appointed by the owner of a website. In the case of private websites, the owner and the Admin-C are often identical; in the case of business websites, it is not uncommon for these two areas of responsibility to be separated. The Admin-C –...

Administrator

What is an administrator? An administrator is a person who oversees IT services with broad authority. Database Administrator This administrator role for the technical maintenance of databases includes the following tasks: Installation Configuration Database design Capacity planning migration Performance Monitoring Security Troubleshooting Backup Data Recovery Forum Administrator People in...

Adobe Writer

What does Adobe Writer mean ? First of all, it should be mentioned that there is no product that bears the name “Adobe Writer”. Rather, this name has become synonymous with the Acrobat PDF Writer and all the utilities that create PDF files. The functions In general, a PDF...

AdRunner

What is AdRunner? The AdRunner is an online tool that can optimize ad texts Google AdWords effectively and automatically. An optimization must always be aimed at the target group of the customer and is of central importance. It can influence the success of the advertisement texts and the entire...

Ads.txt

The purchase of advertising space is fully automated within the framework of Programmatic Advertising. With the Ads.txt file, publishers can define who is allowed to sell their advertising space. What is a Ads.txt file? Ads.txt or Authorized Digital Sellers is an initiative of the Interactive Advertising Bureau (IAB) to...

Adserver

A Adserver is a server that provides a platform for the placement of advertising on the Internet. This is usually realized with the help of special Adserver software, which provides the necessary services for the delivery of online ads and the monitoring of advertising campaigns. General information A Adserver...

Adserver Software

Adserver Software: Manage advertising material Programs that serve to manage advertising media of all kinds are referred to as Adserver software. For this purpose, they are installed on a Adserver. This can be used both remotely and locally. Examples of Adserver software are the open source solution OpenX (formerly...

Advance Letter

What does Advance Letter mean ? A Advance Letter is a pre-registration letter, an advance letter or a corresponding e-mail that is sent to the potential participants of a survey. The goal is to present the survey in a positive light, get a lot of responses, and get the...

Advanced Persistent Threats (APTs)

What are Advanced Persistent Threats? Advanced Persistent Threats (APTs) are prolonged and targeted cyberattacks in which an attacker gains access to a network and remains undetected for an extended period of time. The intent of an APT attack is usually to monitor network activity and steal data rather than...

Advanced Web Ranking

What does Advaned Web Ranking mean? Advanced Web Ranking , AWR for short, is a paid tool that can be used to supplement search engine optimization. Search engine optimization plays a prominent role for bloggers and website owners. The goal is to improve the ranking of one’s website on...

Advertainment

What does Advertainment mean ? Advertainment is a term used to describe entertainment that contains elements of advertising. In this practice, companies integrate brand communication into the content of entertainment products (movies, songs, TV shows, etc.). The word Advertainment is emblematic of the combination of advertising and entertainment. Entertainment...

Advertiser

What is a Advertiser? As Advertiser is the operator of a website or an online shop who decides to place an affiliate link on another website. The visitors of the website have the possibility to click on the affiliate link and are immediately redirected to the website of Advertiser....

Advertising Awareness

Consumers are confronted with a growing number of advertising messages from various brands and companies, especially on the Internet. Advertising Awareness is an important key figure for advertisers, showing how consciously consumers have perceived a particular advertisement. What is Advertising Awarenes? Advertising Awareness , in German “Werbebewusstsein”, is a...

Advertorial

What does Advertorial mean ? A Advertorial is a form of advertising in a newspaper, magazine or website where information about the product is reproduced in the form of an article. Usually a brand pays the publisher for such an article. How are Advertorials used and what are the...

Adware

What is a Adware? A Adware is an unwanted software designed to flood the user’s web browser with online advertisements. The unwanted software uses devious tricks to disguise itself as a legitimate computer program or, in many cases, is embedded in another program to trick users into installing it...

AdWords Discounter

AdWords Discounter is a system that is closely related to Google Ads with. Advertisements are placed on websites. If a prospective customer clicks on it, the owner of the web page gets a commission, whose height is fixed in advance. The click price plays an important role. To determine...

Aerial Chat

What is Aerial Chat? Aerial Chat was a popular chat application in the time when social networks like Facebook, Twitter or Instagram didn’t play a role yet. It was based on Java and could easily be integrated into your own website. Since 2004, Aerial Chat has not been further...

AES (Advanced Encryption Standards)

What does AES mean? Advanced Encryption Standards is a cryptographic algorithm for symmetrical encryption of data and devices. The DES algorithm was replaced by AES in the 1990s. Advanced Encryption Standards – royalty-free encryption AES is freely available and can be used by anyone without having to pay a...

Affective Computing

What means Affective Computing Affective Computing is the study and development of technologies that can recognize, process, interpret, and correctly simulate human emotions. This interdisciplinary research field includes psychology, computer science, and cognitive science. The origins of the research field go back to early philosophical studies of emotions (“affect”...

Affiliate Fraud

With affiliate websites, website owners can earn money without much effort. Some publishers try to earn additional commissions in an illegal way. This procedure is called Affiliate Fraud. What does Affiliate Fraud mean ? Affiliate Fraud , in German affiliate fraud, refers to the deliberate attempt by publishers to...

Affiliate Netzwerk

Merchants who offer affiliate programs need publishers as distribution partners. Publishers are looking for suitable affiliate programs for their websites. In a Affiliate Netzwerk both parties find together. What is a Affiliate Netzwerk? A Affiliate Netzwerk acts as an intermediary between publishers, the affiliates, and the merchants who offer...

Affiliate-Programm

For the owners of an informative website or blogger, a Affiliate-Programm is an interesting way to earn money with their own content. What is a Affiliate-Programm? A Affiliate-Programm is a partner program offered by a merchant, in which the own services or products are promoted by sales partners, the...

Affinity Diagram

Affinity Diagram is the English term for affinity diagram. It is used to order and condense a larger number of statements that are available on a certain topic but are still unordered. The available information material is used as a basis for grouping into specific topics and finding suitable...

Affinity index

What is an affinity index? The affinity index is an important metric that can be used to select advertisers and advertising media for specific target groups. represents the proportion of the target group in the user base of a medium in relation to the proportion of the target group...

Affinity Marketing

Most consumers show a certain blindness for certain forms of advertising after a relatively short time. To counteract this , the so-called Affinity Marketing was developed back in the 1990s. What is Affinity Marketing? Translated, affinity means “belonging”. Affinity Marketing is a marketing approach in online marketing that uses...

Affordance

A website should show visitors how to use it and what features it offers in a way that is easy to understand. These hints are called Affordance in web design. What does Affordance mean ? Affordance , in German Leistung, is an indication of how an object should be...

Agent Name Delivery

What does Agent Name Delivery mean ? So-called Agent Name Delivery is where Search Engine Spiders are sent to a page and your visitors are redirected to what you want them to see. This is done using server-side includes (or other dynamic content techniques). For example, SSI can be...

Agile Coach

What is a Agile Coach? The Agile Coach is someone who has experience implementing agile projects and can share that experience with a project team. The Agile Coach is responsible for providing feedback and guidance to new agile project teams, as well as teams looking to deliver higher levels...

Agile software development

Agile software development describes a process through which the writing of appropriate solutions should succeed faster and easier. The development also runs iteratively. This is a process in which identical or similar processes are repeated several times in order to get closer to a solution. In the field of...

Agile UX

What is Agile UX? Agile UX is guided by the principles of agile software development, redefined in the context of design activities. Designers work in constant collaboration with team members and integrate customer feedback. Activities at each product iteration stage can improve the appearance of the software product, making...

Agiles Design

Agiles Design is the generic term used to describe the interaction of two agile methods in project planning. It is often used in the construction industry. In fact, however, the approach is suitable for planning across all sectors. In order to make the interaction of the methods clear, it...

AGOF

What does AGOF mean? The Arbeitsgemeinschaft Online Forschung was founded in December 2002 by Germany’s leading online marketing specialists and advertisers. The focus is on the online advertising market, i.e. agencies and media planners, marketing managers in advertising companies, marketers and other market partners. The composition Currently, AGOF consists...

AHT

What does Average Handling Time mean? Average Handling Time, or AHT, is an important metric for call centers. In the simplest sense, AHT is the average time it takes an agent to handle a call or transaction from start to finish – from call initiation, to wait time, to...

AIDA

What is AIDA? AIDA is an advertising formula developed in 1898 by the American businessman E. St. Elmo Lewis, with which sales talks are structured. The so-called AIDA formula describes the four essential phases of a sales process. What does the AIDA formula stand for? The formula divides a...

Airdate

In addition to the content, Airdate plays an important role in the success or failure of advertising campaigns. What is the Airdate? The Airdate refers to the date on which advertising measures are published for the first time. The term originates from the English language and means translated “first...

AIS Advertising Index Switzerland

The AIS Advertising Index Switzerland was a monthly statistic published between 2004 and 2006 by Wemf AG, which specializes in advertising media research. Why did Wemf AG discontinue AIS Advertising Index Switzerland?

AJAX

Dynamic web applications whose content reacts to user input are a matter of course today. For the realization of dynamic websites, web designers have various concepts at their disposal. Ajax is one of them. What is Ajax? Ajax is a programming concept that makes it possible to change the...

AJAX crawling scheme

The AJAX crawling scheme was indispensable for search engine optimization in the past. Therefore, terms like AJAX SEO , AJAX Google or web crawler AJAX appeared in many guidebooks. The AJAX crawling scheme was a procedure with which Google (and also some other search engines) could capture dynamic content...

Alert

What is a Alert? A Alert is a function of the search engine Google. It allows the recipient to subscribe to regular news about a topic that interests him. This topic can be of a private or business nature, but also a topic of general interest. The only important...

Alexa

What does Alexa mean? Alexa (The Web Information Company) is an Amazon subsidiary that provides website traffic data and analytics to its customers. This data is offered in two different versions, namely as: free standard version paid premium version The analysis tool became known primarily through the Alexa toolbar....

Alexa toolbar

What is the Alexa Toolbar? The Alexa Toolbar can be used as an extension for programs such as Firefox or Crome. It can show the user, for example, how popular the website he is currently on is. It is also possible to search for similar websites or to trace...

Algol

What is Algol? Algol is short for Algorithmic Language. This is a set of programming languages that found their application in the period between the 1950s and the 1980s. The variants Algorithmic Language 60, 68 and W were available. Algol 60 – Algorithmic Language 60 This programming language was...

Algorithm

What are algorithms? An algorithm is a set of instructions that can be used to solve various problems, usually mathematical or logical. Areas of application A good example of a computer algorithm is a recipe for baking a bread roll. By precisely following the individual steps specified in the...

Allegra Update

With updates of its search algorithm, Google tries to continuously optimize the service of its search engine. One of these updates was the so-called Allegra Update. What is the Allegra Update of Google? With the Allegra Update Google has made various changes to its search algorithm in the period...

Allinanchor

What is a Allinanchor? For searching backlinks for specific keywords, Google provides a search operator known as Allinanchor . The search operator enables a targeted search for domains that are linked with a specific link text known as anchor text. How does Allinanchor work ? For the search, the...

Allintext

What does Allintext mean ? When searching for specific information on the Internet using Google, one usually gets several million search results. To narrow down the search results, Google offers a number of search operators. One of these Operaoperators is allintext. How does the allintext search operator work? Allintext...

Allintitle

What does Allintitle mean ? For a search for specific information the general Google search delivers too many results in most cases. With the search operator Allintitle the search can be narrowed down to relevant websites. What results does the Allintitle search operator return? The Allintitle search command allows...

Allinurl

What does Allinurl mean ? The number of search results in the Google search can be limited by special search operators. One of these Operaoperators is Allinurl. How does the Allinurl search operator work? The Google search operator Allinurl can be used to restrict Google searches for specific search...

AlltheWeb

What is AlltheWeb? AlltheWeb was an Internet search engine, also known as FAST or FAST Search. The search engine was based on a doctoral thesis by Norwegian Tor Egges on FTP Search. AlltheWeb was released on July 16, 1997. The special features of AlltheWeb The search engine provided users...

AlphaImageLoader Filter

An AlphaimageLoader filter is a technique used to support transparent PNG data as well as Portable Notworks Graphics in older versions of Internet Explorer. Variants are provided that are used with the different versions. AlphaimageLoader Filter – Functions The PNG data supported with the AlphaimageLoader filter can be divided...

ALT-Tag

What does ALT-Tag mean ? The ALT-Tag also called ALT attribute is the description text for a graphic in the HTML code of a web page. ALT stands for “alternative”. The correct term is ALT attribute, but colloquially ‘ALT tag’ is often used. It belongs to the meta information...

AltaVista

What is AltaVista? AltaVista was the most popular Internet search engine until the early 2000s. Developed by engineers from the Network Systems Laboratory and the Western Research Laboratory of the Digital Equipment Corporation (DEC), the search engine was released on December 15, 1995. The early success of AltaVista AltaVista...

Ambient Intelligence

What does Ambient Intelligence mean ? Ambient Intelligence (AmI) refers to an approach in information technology that aims to improve the interaction between people and their environment. What is the goal of Ambient Intelligence? The IT approach of ambient intelligence aims at making all places where people live, work...

Ambient Marketing

Classic advertising is no longer perceived by many consumers. Ambient Marketing is one way to regain the attention of consumers. What is Ambient Marketing? Ambience marketing refers to innovative and creative advertising measures that are placed in the everyday living environment of the target group in places that are...

American National Standards Institute (ANSI)

What is the ANSI? The American National Standards Institute (ANSI) is like the German Institute for Standardization (DIN) an organization for the development and publication of generally accepted standards and regulations. The history of the American National Standards Institute The ANSI was originally founded in 1918 as the American...

Analytics Debugger

The Analytics Debugger is a function that is closely related to Google Analytics . It can be helpful when Google Analytics displays data that deviates significantly from the user’s expectations and may indicate that there are errors in the implementation.

Anchor text (Anchor-Text)

What does anchor text mean? The anchor text (Anchor-Text), also called link text or reference text, are the clickable words of a hyperlink on a web page. Clicking on an anchor text leads to content on the same or another web page. Anchor texts can consist of a single...

Android

What is Android? Android Operating System is an application platform that is primarily used on mobile devices such as tablet PCs or smartphones. Android in detail The mobile operating system is an open source system based on a modified Linux kernel and was first introduced by Google in 2007....

Angular

What does Angular mean ? Angular is a so-called “framework”, which is based on the script language JavaScript and is developed by Google . The framework is primarily used in the development of so-called single-page web applications (SPAs) and places great emphasis on structure and quality. Angular was the...

Anonymisation services

Anonymization services such as Tor, VPN, proxy, etc. enable anonymous surfing on the Internet. Users thus comprehensively protect their data from unauthorized access. Anonymisation services in comparison: What types are there? Usually, users communicate directly with the target computer, so they can be easily identified. Anonymization services are characterized...

AnonymizeIP

At the latest since the new General Data Protection Regulation (DSGVO) came into force in May 2018, the behaviour of visitors to a website may no longer be analysed and stored without restriction using Google Analytics . An important innovation concerns the anonymization of visitors’ IP addresses with the...

Ansible

The administration and configuration of networks and computer systems often involves recurring tasks and processes. With special tools like Ansible these tasks can be automated to a large extent. What is Ansible? Ansible is a free basic open source tool for automating the administration and configuration of IT systems....

Ansoff Matrix

Choosing the right growth strategy is critical for companies to survive. The Ansoff Matrix is a proven tool for decades for the risk assessment of different growth strategies. What is the Ansoff Matrix? The Ansoff Matrix is a classic tool for strategic marketing planning. This matrix combines a company’s...

Apache

What is Apache? Apache is a free and open source web server software. The software is developed and maintained by the Apache Software Foundation (ASF). The web server was first released in 1995 and has been one of the most reliable servers for websites and other resources on the...

API

Social media platforms and onlineShops are complex applications with a multitude of functions. With a API, individual functions can be influenced in a targeted manner. What does API mean? API is the abbreviation for “Application Programming Interface”. In contrast to a user interface, via which a human user communicates...

App Pack

What is a App Pack? App Pack or Application Package is a collection of applications designed to meet specific needs of a business or personal nature. The installation of App Pack can be done on all mobile devices, but can also be used as a supplement for browsers such...

Applause Rate

What is the Applause rate? The Applause rate is a key figure that reflects the ratio of positive feedback, for example likes on Facebook, in relation to the number of posts of a user in social media. It describes the virtual Applaus that user posts on social media receive...

Application Service Provider (ASP)

Software solutions for companies are very expensive depending on their complexity and range of functions. Many companies therefore go over to renting software from a Application service provider. What is a Application Service Provider? A Application Service Provider is an IT service provider that rents application software to companies....

Application Sharing

What is Application Sharing? With Application Sharing, a moderator can share applications or a desktop with other remote members and give them control over shared applications. Application sharing is based on screen sharing technology, which allows users to remotely view and control software applications on a central host computer...

Application-Level-Gateway (ALG)

What does Application-Level-Gateway mean? A Application gateway or Application-level gateway is a firewall proxy that provides network security. It filters incoming traffic according to certain specifications so that only the transmitted network application data is filtered. Why is a ALG useful? Application level gateways provide secure, high-level network system...

Applikation/ App

What is a Application? A Applikation is a computer program that is used to solve certain tasks. In German usage, the English term “Application” became the German technical term Applikation, which is abbreviated to App in many cases. The term Applikation / App only really became established in the...

Arbitrage

Small price differences can add up to larger amounts. In affiliate marketing, this has given rise to the Arbitrage strategy, which aims to maximise commission income. What does Arbitrage mean? The term Arbitrage originates from stock exchange trading. Here the term refers to the price difference for identical securities...

Ariadnefaden

What is the Ariadnefaden? The term Ariadnefaden comes from Greek mythology. According to legend, the thread was a gift from the princess Ariadne to her beloved Theseus. Theseus used the long thread to mark the way back from the Minotaur’s labyrinth and thus return safely. Use of the Ariadnefaden...

ARP (Address Resolution Protocol)

What is ARP? The Address Resolution Protocol is a network protocol that allows communication between two devices that are located in different networks. What is the Address Resolution Protocol used for? The ARP is required by so-called Layer-3 devices to determine the MAC hardware address of a device in...

ARP-Spoofing

ARP-Spoofing ARP-Spoofing is a type of attack in which a potentially malicious actor sends spoofed ARP messages (Address Resolution Protocol) over a local network. This results in an attacker’s MAC address being associated with the IP address of a legitimate computer or server on the network. Once the attacker’s...

ARPANET

ARPANET refers to the network that is now considered the basis for the modern Internet. History – Based on a concept first published in 1967, ARPANET was developed under the direction of the US Advanced Research Projects Agency (ARPA). – In 1969, the idea of a computer network became...

ARSC

Discussion forums in the real world and on the Internet thrive on the exchange of opinions between their participants. Special programs such as ARSC ensure smooth and direct communication. What is ARSC? ARSC (A Really Simple Chat) is a web chat system based on PHP and MySQL. The chat...

Article directory

What is an article directory? Websites that allow users to publish text contributions and enrich them with hyperlinks to their own website are generally referred to as article directories. The inserted hyperlinks are generally backlinks which, in combination with a search engine-relevant anchor text, are intended to contribute to...

Artificial Intelligence

What is Artificial Intelligence (A.I.)? A.I. attempts to process and respond to data as a human would. In general, A.I. falls into three categories – though it’s worth mentioning that there’s still disagreement about what the exact definitions are, let alone whether they’re actually possible. What types of Artifial...

ASCII-Code

ASCII-Code is an internationally valid code for the binary coding of characters. ASCII is the abbreviation for “American Standard Code for Information Interchange” and designates an internationally valid standard with which binary coding is specified. What is the ASCII code? Characters, i.e. letters, digits or special characters, can be...

Assembly language

What is an assembly language? An assembly language is a programming language designed for specific hardware architectures, with which the machine language is represented in a form readable by programmers. Each processor and computer architecture requires its own assembly language. How does an assembly language work? The programming language...

Assets

Assets are the individual assets of a company. For the definition of assets, current assets, fixed assets and the individual items for accruals and deferrals are to be mentioned. These inventory items are mentioned in the Commercial Code (HGB) as belonging to the assets. What is the difference between...

Asymmetric cryptoalgorithms

What are Asymmetric Cryptoalgorithms? Asymmetric crypto algorithms can encrypt and decrypt important information. They have a public key and a private key. The public key is called the public key. It must be known by all persons who need to send information to a certain address. In contrast, the...

Asymmetric encryption

What is Asymmetric Encryption? Asymmetric encryption is a cryptographic encryption method that uses two different keys to encode and decode messages sent over a network. Another name for this encryption method is “public key cryptography” How does asymmetric encryption work? Asymmetric encryption, unlike the simpler single-key symmetric encryption, uses...

At-Regel

The appearance of a web page can be controlled with a CSS file. The At-Regel is an important part of this file. What is a At-Regel? A At-Regel is a CSS statement that can be used to control the output of a web page on a computer monitor or...

At-Reply

What does At-Reply mean ? At-Reply is a function of the short message service Twitter. It makes it possible to reply directly to a text message from another user. This applies even if the user in question has made a setting on Twitter stating that they do not wish...

Atom Feed

A Atom Feed is a file type. This file describes a list of content in a structured way. Originally, a feed consisted of a headline describing a site and a list of blog posts, often containing the full content of a post. Later, Atom Feeds became the most popular...

Attack vector

Hackers are constantly looking for new ways to penetrate a computer or network. The combination of attack path and technique used by hackers in their attack is called an attack vector. What is an attack vector? An attack vector is the way or path that hackers use to bypass...

Attention Value

What does Attention Value mean ? Attention Value (often also: Attention Value of Advertising) describes the perception value of a product or service by the target group or also the total customer. The value is expressed as a percentage. It has nothing to do with the actual value of...

Attestation Identity Key (AIK)

What does Attestation Identity Key mean? The Attestation Identity Key is a key pair that consists of a private and a public part and is used to certify trustworthiness to third parties. The abbreviation is AIK. Only the public part is passed on to third parties. How is the...

Audience Development

What is Audience Development? Audience Development , in German “Publikum Entwicklung” (audience development) is a marketing strategy to attract new users to a website, to bind them to the brand or the company and finally to develop them into paying customers. The term originates from cultural marketing and describes...

Audience Extension

What does Audience Extension mean ? Audience Extension is a measure that aims to convert the traffic that is drawn to a website into an advertising target group. This is to generate more revenue for the publisher of a website. Audience Extension – Publishers set Cookies Cookie s are...

Augmented Reality

Augmented Reality (AR) is a type of interactive reality-based display environment that uses the features of computer-generated displays, sounds, text, and effects to enhance the user experience in the non-digital world. Augmented Reality combines real and computer-based scenes and images to provide a unified but enhanced view of the...

Austin Update

Google releases updates for its search engine at irregular intervals, which should improve the performance and service of the search engine for users. One of these updates is the Austin Update. What is the Austin Update? The Austin Update is a so-called Core Update of the search engine algorithm...

Auth-Code

A Auth-Code or domain authorization code is a unique 6- to 32-digit code assigned to a domain. It is designed to prevent fraudulent or unauthorized transfers. This code is an additional security feature, similar to a credit card confirmation code or PIN for your domain, that ensures that the...

Authentication

What does authentication mean? The protection of computer systems and networks against unauthorized access is a central task of IT security. Authentication of users is intended to ensure that no unauthorized person can access the systems. How does authentication work? First, the user of a computer system or network...

Authenticity

What does authenticity mean? Authenticity means trustworthiness, genuineness and verifiability. On the Internet, the properties of users of services are verified on the basis of certain characteristics. This can be a password and/or a username a key a PIN a signature or a fingerprint. Check authenticity using username and...

Authoritative name servers

In order for computers to communicate with each other over a network such as the Internet, they need unique addresses. On the Internet, these are the IP addresses assigned to a domain. Authoritative name servers are the highest authority for resolving domains into IP addresses. What are authoritative name...

Authorship Markup

The content of each website, whether blog posts, columns or guides are created by a specific car. With Authorship Markup content could be assigned to the authors. What is the Authorship Markup? The Authorship Markup was a part of the Search Snippets displayed in the search results pages of...

Automotive User Interfaces

The development of Automotive User Interfaces for motor vehicles is one of the most challenging areas of human-computer interaction. What are Automotive User Interfaces? Automotive User Interfaces are all interfaces through which humans interact with a vehicle. In addition to the classic controls such as the steering wheel, brake...

Autoreply

What does Autoreply mean ? Autoreply is an English term. The German equivalent is automatic reply. It is sent when the recipient of an e-mail cannot reply personally. To generate an automatic reply, a Autoresponder must be used. This is a mechanism that can store the contents of a...

Autoresponder

If customers do not receive a timely response to an e-mail inquiry or if interested parties have to wait for what feels like an eternity for the requested information, this leads to disgruntlement and annoyance. With a Autoresponder, companies and website operators can automatically respond to requests from customers...

Avatar

They are virtual customer service agents and game characters or simply stand-ins for real people on the Internet. An avatar can take on many roles and it is no longer possible to imagine the digital world without them. What is an avatar? In general, an avatar is the embodiment...

Average Revenue per User

Companies must regularly review the profitability of their actions in order to be able to take countermeasures in good time if necessary. One important key figure for profitability is Average Revenue per User. What does Average Revenue per User mean? Average Revenue Per User, abbreviated to ARPU, is a...