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A/B testing

What is A/B Testing?At A/B Testing refers to randomized experiments consisting of two variants, namely A and B. It involves the use of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. Through this test, one has the opportunity to compare two versions of...

Above the Fold

User-friendly websites show visitors the most important information without them having to scroll down. Displaying important content at the top of the web page is called Above the Fold. What does Above the Fold mean? The term Above the Fold comes from newspaper printing and refers to the visible...

Absolute Link

An absolute link is a hyperlink with a complete URL that contains all the information needed to find a specific page, document, or other item on the Internet. What information does an absolute link contain? The protocol to use, such as HTTP (Hypertext Transfer Protocol) or FTP (File Transfer...

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source framework that can be used to significantly reduce the loading speed of mobile websites. The concept of Accelerated Mobile Pages is based on the reduction of JavaScript, HTML and CSS as well as a Content Delivery Network (CDN). The project is supported...

Accept Encoding Header

What is Accept Encoding Header?The Accept Encoding header specifies which content encoding, usually a compression algorithm, the client can understand. The server uses Content Encoding to select one of the suggestions. It uses that one and notifies the client of its selection with the Content Encoding response header. How...

Acceptance tests

What is an acceptance test? Acceptance testing is a level of software testing in which a system is tested for acceptance. When are acceptance tests listed? Acceptance testing is the fourth and final level of software testing that is performed after system testing and before the system is made...

Access point

In computer networks, a wireless access point, or base station, is a network hardware device that allows WLAN devices to connect to a wired local area network. Wireless access points connect mobile devices such as notebooks and smartphones that have a wireless adapter to a wired network, usually a...

ACK (ACKnowledgement)

What is ACK (ACKnowledgement)? ACK (ACKnowledgement) is a signal used in a data transmission to confirm to a receiver that commands or data have been received or processed. The TCP and DHCP network protocols are examples of network protocols that use ACK (ACKnowledgement) signals for various purposes. Transmission Control...

ACSM file

What is an ACSM file? A file with the file extension. ACSM file is an Adobe Content Server Message file. Such a file is used by Adobe Digital Editions (ADE) to activate and download Adobe DRM-protected content. in the regular sense. They cannot be opened and read like other...

Action device

An action device is a trigger or means on a web page that is used to motivate user interaction. An action device serves as a catalyst for an action of the user. It has a high value in website design and is considered an important marketing tool in the...

Action plan

What is an Action Plan?An action plan contains the steps required to achieve a goal or implement a strategy. An Action Plan serves as a structured guide to execute activities in a goal-oriented manner with efficient use of resources. An action plan can also provide the basis for an...

Active contents

Active contents are elements of a web page that enable special functionality or create a certain dynamic in an otherwise static page. What are active contents Active content is small programs inserted into an HTML page, which are downloaded from the server where the web page is stored to...

Active Server Pages

What is Active Server Pages (ASP)? Active Server Pages (ASP) are an important part of Microsoft’s Active platform. They are HTML documents that are executed on a web server even before a user’s request is answered. This technology is used to create dynamic web pages. Active Server Pages in...

ActiveX

ActiveX is a software component model that is primarily responsible for displaying active content. The system was developed by Microsoft and is based on the manufacturer’s proprietary Component Object Model (COM) standard and can therefore only be used on computers with the Windows operating system. Extension for contents in...

Ad busting

Ad busting is a tactic used by communication guerrillas: adbusters redesign outdoor or online advertising by alienating or pasting over it. As a rule, they want to convey a political message. Especially in the case of outdoor advertising, adbusters also criticize the commercial appropriation of public space, which they...

Ad click rate

What is the Ad Click Rate? In online advertising, the ad click rate is the percentage of people who visit a website and click on a specific ad on the page. Using an ad click rate, marketers can measure the effectiveness of a variety of online marketing campaigns. What...

Ad exchange

What does Ad Exchange mean? An Ad Exchange is a software-based automated marketplace where publishers can sell their ad inventory and advertisers can bid on and buy from the inventory in real time. The system accesses pre-defined criteria to enable transactions and ad placement through real-time bidding and programmatic...

Ad Fraud

What is Ad Fraud? Ad fraud is a type of scam where the perpetrator or perpetrators trick advertisers into paying for something that is of no value to them. For example, fake traffic, fake leads, or misrepresented and ineffective ad placement. To get a better picture of ad fraud,...

Ad hijacking

Ad hijacking is a term used in affiliate marketing to describe a violation of trademark rights. This occurs when affiliates copy ad texts from brand owners and thus place ads in search engines. Principle Ad hijacking is used for Google AdWords ads, for example. With such ads it is...

Ad network

What is an Ad Network? An Ad Network is a company that connects advertisers to webmasters and site owners who want to display ads on their sites. What types of advertising networks are there? An ad network can basically be divided into three different categories based on its cooperation...

Ad request

Advertisers need to know how often their ads are served and what they have to pay for them. AdRequest can be used to measure the number of ad views. What is an AdRequest? An AdRequest is used to measure the frequency with which an advertising medium was called up....

Ad server

An ad server is a server that provides a platform for the placement of advertising media on the Internet. This is usually done using special ad server software that provides the necessary services for the delivery of online ads and the monitoring of advertising campaigns. General information An ad...

Ad server software

Ad server software: Manage advertising media Ad server software refers to programs that are used to manage advertising media of all kinds. They are installed on an ad server for this purpose. This can be used both remotely (remote) and locally (local). Examples of ad server software are the...

Ad View

What is an Ad View? An ad view is a key figure used in online marketing that indicates how often an ad has been shown to users in social media, for example. Whenever an ad is displayed, it is counted as an ad view. With ad views, it is...

Ad Visibility

What is Ad Visibility? Ad Vis ibility is the concept of how visible an ad is on a website or mobile app. For an ad to be considered “viewed”, at least 50% of the banner or subject must be displayed on the screen for more than one second. How...

Adaptive content

Adaptive content is a content marketing strategy and refers to content that can be used on different platforms and channels and enables optimal interaction for the user. The focus is on the user with his wishes and needs. The content must offer different ways of interaction and be adaptable...

Adaptive interfaces

Adaptive interfaces are user interfaces that can adapt their appearance and/or interaction behaviour to the requirements of an individual user, the device used and the context. Unlike customizable user interfaces, which are modified by an intentional and conscious selection of a user, adaptive user interfaces automatically initiate and execute...

Adaptive web design

Web pages look different in different output devices. Depending on the display width, the contents are arranged differently. Some content is hidden for small devices like smartphones. Definition Adaptive Web Design Adaptive web design, abbreviated AWD, is a method of presenting websites in which the design adapts to the...

Adblocker

What is an adblocker? An adblocker or ad blocker is a software solution that blocks intrusive online advertising on websites. In addition to classic banner advertising, adblockers are also able to detect and filter out pop-ups, animations or advertisements in texts and certain video formats. Adblockers are mostly offered...

AdButler

What does AdButler mean? AdButler is an affiliate partner network of the Canadian software manufacturer SparkLIT Networks. On AdButler hosted ad servers, advertisers can use all formats of custom ads. The affiliate network consists of more than 30,000 sales partners (affiliates). These include Microsoft, IBM, MTV, Hewlett-Packard and Allstate....

AdClick

AdClick is the abbreviation for Advertisement Click. These are the clicks of users, prospects and customers on an advertising medium. This can be a button, a link or a banner. The insertion of an AdClick is free of charge. Fees are only charged when not only a click is...

Address Resolution Protocol (ARP)

Network devices have a so-called MAC hardware address. To enable devices in different networks to communicate with each other, the Address Resolution Protocol (ARP) is used to determine the IP address belonging to the hardware address. What is the Address Resolution Protocol? ARP is a protocol defined in RFC...

AdGame

An AdGame is a combination of advertising with an electronic game. It can be in-game advertising or games developed around a brand or other themes. Importance of AdGames AdGames are relatively new, but at the same time a very efficient way of marketing. The success of consists in the...

Administrator

What is an administrator? An administrator is a person who has full authority to manage IT services. Database Administrator This administrator role for the technical maintenance of databases includes the following tasks: Installation Configuration Database design Capacity planning Migration Performance monitoring Security Troubleshooting Backup Data recovery Forum administrator People...

Adobe Writer

What does Adobe Writer mean? First of all it should be mentioned that there is no product called “Adobe Writer”. Rather, this name has become synonymous with the Acrobat PDF Writer and all utilities that create PDF files. The functions In general, a PDF Writer is a tool used...

Ads.txt

The purchase of advertising space is fully automated within the framework of Programmatic Advertising. With the Ads.txt file, publishers can define who is allowed to sell their advertising space. What is an Ads.txt file? Ads.txt, or Authorized Digital Sellers, is an initiative by the Interactive Advertising Bureau (IAB) to...

Advance Letter

What does Advance Letter mean? An Advance Letter is a pre-registration letter, a preliminary letter or e-mail sent to the potential participants of a survey. The aim is to present the survey in a positive light, to receive a lot of feedback and to get the people addressed to...

Advanced Persistent Threats (APTs)

What are Advanced Persistent Threats? Advanced Persistent Threats (APTs) are longer and more targeted cyber attacks in which an attacker gains access to a network and remains undetected for an extended period of time. The intent of an APT attack is typically to monitor network activity and steal data...

Advanced Web Ranking

What does Advaned Web Ranking mean? Advanced Web Ranking, or AWR for short, is a fee-based tool that can be used to supplement search engine optimization. Search engine optimization plays a prominent role for bloggers and website operators. The goal is to improve the ranking of your own website...

Advertainment

What does Advertainment mean? Advertainment is a term used to describe entertainment that contains elements of advertising. In this practice, companies integrate brand communication into the content of entertainment products (movies, songs, TV shows, etc.). The word Advertainment is a symbol for the combination of advertising and entertainment. Entertainment...

Advertising awareness

Consumers are confronted with a growing number of advertising messages from various brands and companies, especially on the Internet. Advertising Awareness is an important indicator for advertisers that shows how consciously consumers have perceived a particular advertisement. What is Advertising Awareness? Advertising Awareness is a measure of how consciously...

Advertorial

What does advertorial mean? An advertorial is a form of advertising in a newspaper, magazine or website where information about the product is presented in the form of an article. Normally a brand pays the publisher for such an article. How are advertorials used and what are the benefits?...

Adware

What is adware? Adware is unwanted software designed to flood the user’s web browser with online advertising. The unwanted software uses devious tricks to disguise itself as a legitimate computer program or, in many cases, is embedded in another program to trick users into installing it on their computer....

AdWords discounter

AdWords Discounter is a system that is closely related to Google Ads. Advertisements are placed on websites. If a prospective customer clicks on it, the owner of the website gets a commission, the amount of which is fixed in advance. The click price plays an important role. To determine...

AES (Advanced Encryption Standards)

What does AES mean? Advanced Encryption Standards refers to a cryptographic algorithm for symmetrical encryption of data and devices. The DES algorithm was replaced by AES in the 1990s. Advanced Encryption Standards – license-free encryption AES is freely available and can be used by anyone without having to pay...

Affective computing

What does Affective Computing mean? Affective computing is the study and development of technologies that can recognize, process, interpret and correctly simulate human emotions. This interdisciplinary field of research includes psychology, computer science and cognitive science. The origins of this research field go back to the early philosophical studies...

Affiliate code

The affiliate code enables a unique assignment of a user to an advertising material. A code is implemented in this advertising material. It contains the affiliate ID, the ad media ID, the link target and the image URL, if it is a banner. What is the benefit of an...

Affiliate fraud

With affiliate websites, website operators can earn money without much effort. Some publishers try to earn additional commissions illegally. This is called Affiliate Fraud. What does Affiliate Fraud mean? Affiliate Fraud refers to the deliberate attempt by publishers to make money illegally with the affiliate marketing of an advertiser....

Affiliate network

Resellers who offer partner programs need publishers as sales partners. Publishers look for suitable partner programs for their websites. In an affiliate network both parties find together. What is an affiliate network? An Affiliate Network acts as an intermediary between publishers, the affiliates, and the merchants who offer affiliate...

Affiliate Program

For the operators of an informative website or bloggers, an affiliate program is an interesting way to earn money with their own content. What is an affiliate program? An affiliate program is a partner program offered by a seller, in English Merchant, in which the own services or products...

Affinity diagram

Affinity Diagram is the English term for affinity diagram. It is used to order and condense a large number of statements that exist on a certain topic but are still unordered. The available information material is used as a basis for grouping into specific topics and finding suitable headings....

Affinity marketing

Most consumers show a certain blindness to certain forms of advertising after a relatively short time. To counteract this, so-called affinity marketing was developed as early as the 1990s. What is affinity marketing? Translated affinity means “affiliation”. Affinity marketing is a marketing approach in online marketing that uses the...

Affordance

A website should show visitors in an easily understandable way how it can be used and what functions it offers. In web design, these instructions are called affordance. What does Affordance mean? Affordance, in English performance, is an indication of how an object should be used, for example on...

Agent Name Delivery

What does Agent Name Delivery mean? With Agent Name Delivery, Search Engine Spiders are sent to a page and your visitors are redirected to what you want them to see. This is done using server-side includes (or other dynamic content techniques). For example, SSI can be used to deliver...

Agile Coach

What is an Agile Coach? The Agile Coach is someone who has experience in implementing agile projects and can share this experience with a project team. The Agile Coach is responsible for providing feedback and advice to new agile project teams and to teams that want to achieve higher...

Agile design

Agile design is the generic term for the interaction of two agile methods in project planning. It is often used in the construction industry. In fact, however, the approach is suitable for planning across all areas. In order to make the interaction of the methods clear, it is often...

Agile software development

Agile software development describes a process through which the writing of appropriate solutions should succeed faster and easier. The development also runs iteratively. This is a process in which identical or similar processes are repeated several times in order to get closer to a solution. In the field of...

Agile UX

What is Agile UX? Agile UX is based on the principles of agile software development, which have been redefined as part of design activities. Designers work in constant collaboration with team members and integrate customer feedback. The activities in each product iteration phase can improve the look and feel...

AGOF

What does AGOF mean? The Online Research Association was founded in December 2002 by Germany’s leading online marketing specialists and advertising media. The focus is on the online advertising market, i.e. agencies and media planners, marketing managers in advertising companies, marketers and other market partners. The composition AGOF currently...

AHT

What does Average Handling Time mean? Average Handling Time or AHT is an important metric for call centers. In its simplest sense, AHT is the average time it takes an agent to handle a call or transaction from start to finish – from call initiation, to waiting time and...

AIDA

What does AIDA mean? AIDA is an advertising effectiveness formula developed in 1898 by the American businessman E. St. Elmo Lewis to structure sales conversations. The so-called AIDA formula describes the four essential phases of a sales process. What does the AIDA formula stand for? The formula divides a...

Airdate

For the success or failure of advertising campaigns, the airdate plays an important role in addition to the content. What is the Airdate? The Airdate is the date on which advertising measures are published for the first time. The term originates from the English-speaking world and means “first broadcast...

Ajax

Dynamic web applications whose content reacts to user input are taken for granted today. For the realization of dynamic websites, web designers have various concepts at their disposal. Ajax is one of them. What is Ajax? Ajax is a programming concept that makes it possible to change the contents...

AJAX crawling scheme

The AJAX crawling scheme was indispensable for search engine optimization in the past. Therefore, terms like AJAX SEO, AJAX Google or Web Crawler AJAX appeared in many guides. The AJAX crawling scheme was a procedure with which Google (and also some other search engines) could capture dynamic content on...

Alert

What is an alert? An alert is a function of the Google search engine. It allows the recipient to subscribe to regular messages on a topic that interests them. This topic can be of a private or business nature, but also a topic of general interest. It is only...

Alexa

What does Alexa mean? Alexa (The Web Information Company) is a subsidiary of Amazon, which provides its customers with data and analysis of access data to websites. This data is offered in two different versions, as: free standard version premium version with costs The analysis tool became known primarily...

Alexa Toolbar

What is the Alexa Toolbar? The Alexa Toolbar can be used as an extension for programs like Firefox or Crome. For example, it can show the user how popular the website he is currently visiting is. It is also possible to search for similar websites or to track the...

Algol

What does Algol mean? Algol is the abbreviation of Algorithmic Language. This is a set of programming languages used between the 1950s and 1980s. The variants Algorithmic Language 60, 68 and W were available. Algol 60 – Algorithmic Language 60 This programming language was developed between 1958 and 1963....

Algorithm

What are algorithms? An algorithm is a set of rules for action that can be used to solve different problems, usually mathematical or logical. Fields of application A good example of a computer algorithm is a recipe for baking a bread roll. By carefully following the individual steps that...

Allegra Update

With updates to its search algorithm, Google is trying to continuously optimize the service of its search engine. One of these updates was the so-called Allegra update. What is the Allegra update from Google? With the Allegra update, Google made several changes to its search algorithm between 2 and...

Allinanchor

What is an allinchor? To search backlinks for certain keywords, Google offers a search operator called an allinanchor. The search operator enables a targeted search for domains that link to a specific link text called anchor text. How does Allinanchor work? To search, the search operator is entered into...

Allintext

What does Allintext mean? Searching with Google for specific information on the Internet usually delivers several million search results. To narrow down the search results, Google offers a number of search operators. One of these operators is allintext. How does the allintext search operator work? Allintext is a Google...

Allintitle

What does Allintitle mean? For a search for specific information, the general Google search provides too many results in most cases. With the search operator Allintitle, the search can be limited to relevant web pages. What results does the allintitle search operator provide? The Allintitle search command allows you...

Allinurl

What does Allinurl mean? The number of search results can be limited by special search operators in Google searches. One of these operators is Allinurl. How does the Allinurl search operator work? With the Google search command Allinurl the Google search for certain search terms can be limited to...

AlltheWeb

What is AlltheWeb? AlltheWeb was an internet search engine, also known as FAST or FAST Search. The search engine was developed on the basis of a doctoral thesis by the Norwegian Tor Egges on FTP Search. AlltheWeb was published on 16 July 1997. The special features of AlltheWeb The...

ALT tag

What does ALT tag mean? The ALT tag, also called the ALT attribute, is the descriptive text for a graphic in the HTML code of a web page. ALT stands for “alternative”. The correct name is ALT attribute, but colloquially ‘ALT tag’ is often used. It belongs to the...

AltaVista

What is AltaVista? AltaVista was the most popular Internet search engine until the beginning of the 2000s. The search engine was developed by technicians of the Network Systems Laboratory and the Western Research Laboratory of Digital Equipment Corporation (DEC) and was released on December 15, 1995. The early success...

Ambient intelligence

What does Ambient Intelligence mean? Ambient Intelligence (AmI) describes an approach in information technology that aims to improve the interaction between people and their environment. What is the goal of Ambient Intelligence? The IT approach of ambient intelligence aims to make all places where people live, work or spend...

Ambient marketing

Classic advertising is no longer perceived by many consumers. Ambient marketing is one way to win back the consumers’ attention. What is Ambient Marketing? Ambiente Marketing refers to innovative and creative advertising measures that are placed in places that are unusual for advertising in the everyday life of the...

American National Standards Institute (ANSI)

What is the ANSI? The American National Standards Institute (ANSI), like the German Institute for Standardization (DIN), is an organization for the development and publication of generally recognized standards and regulations. The History of the American National Standards Institute ANSI was originally founded in 1918 as the American Engineering...

Anchor text (Anchor text)

What does anchor text mean? The anchor text (anchor text), also called link text or reference text, are the clickable words of a hyperlink on a web page. Clicking on an anchor text leads to contents of the same or another website. Anchor texts can consist of a single...

Android

What’s android? Android Operating System is an application platform that is primarily used on mobile devices such as tablet PCs or smartphones. Android in detail The mobile operating system is an open-source system based on a modified Linux kernel and was first presented by Google in 2007. AndroidOS is...

Angular

What does angular mean? Angular is a so-called “framework” based on the script language JavaScript and developed by Google. The framework is primarily used in the development of so-called single-page web applications (SPAs) and places great emphasis on structure and quality. Angular was the first framework in the JavaScript...

Anonymisation services

Anonymization services such as Tor, VPN, proxy, etc. enable anonymous surfing on the Internet. Users thus comprehensively protect their data from unauthorized access. Anonymization services in comparison: What types are there? Usually, users communicate directly with the target computer, so they can be easily identified. Anonymisation services are characterised...

Anonymous FTP

What does Anonymus FTP mean? Anonymous FTP, abbreviated AFTP, allows users to download files from servers publicly accessible on the Internet using the File Transfer Protocol without having to have their own user account with individual access data. How does AFTP work? Anonymous FTP access allows users to anonymously...

AnonymousIP

At the latest since the new basic data protection regulation (DSGVO) came into force in May 2018, the behaviour of visitors to a website may no longer be analysed and stored with Google Analytics without restriction. An important innovation concerns the anonymisation of visitors’ IP addresses with the function...

Ansible

The administration and configuration of networks and computer systems often involves recurring tasks and processes. With special tools like Ansible these tasks can be automated to a large extent. What is Ansible? Ansible is a free open source tool in the basic version for the automation of the administration...

Ansoff Matrix

The choice of the right growth strategy is vital for companies to survive. The Ansoff Matrix is a proven tool for risk assessment of different growth strategies. What is the Ansoff Matrix? The Ansoff Matrix is a classical tool for strategic marketing planning. With this matrix the general strategic...

Apache

What is Apache? Apache is a free and open source web server software. It is developed and maintained by the Apache Software Foundation (ASF). The web server was first released in 1995 and has been one of the most reliable servers for websites and other resources on the Internet...

API

Social media platforms and online shops are complex applications with a multitude of functions. With an API, individual functions can be influenced in a targeted manner. What does API mean? API is the abbreviation for “Application Programming Interface”. In contrast to a user interface, through which a human user...

App Pack

What is an App Pack? App Pack or Application Package is a collection of applications designed to meet specific needs of a business or personal nature. App Pack can be installed on any mobile device, but can also be used as an add-on for browsers such as Firefox or...

Applause rate

What is the applause rate? The applause rate is a key figure that shows the ratio of positive feedback, for example, of likes on Facebook, in relation to the number of posts by a user in social media. It describes the virtual applause that user contributions in social media...

Application / App

What is an application? An application is a computer program that is used to solve certain tasks. In German usage, the English term “Application” has become the German technical term Applikation, which is often abbreviated as App. The term application / app has only really established itself in the...

Application Level Gateway (ALG)

What is an application-level gateway? An application gateway or application level gateway is a firewall proxy that provides network security. It filters incoming traffic according to certain specifications so that only the transmitted network application data is filtered. Why is an ALG useful? Application level gateways provide high-level secure...

Application Service Provider (ASP)

Software solutions for companies are very expensive, depending on their complexity and range of functions. Many companies therefore tend to rent software from an application service provider. What is an Application Service Provider? An application service provider is an IT service provider that leases application software to companies. For...

Application sharing

What is application sharing? With application sharing, a moderator can share applications or a desktop with other remote members and give them control over shared applications. Application sharing is based on screen sharing technology that allows users to remotely view and control software applications on a central host computer...

Arbitrage

Small price differences can add up to larger amounts. In affiliate marketing, this has given rise to the arbitrage strategy to maximize commission income. What does arbitrage mean? The term arbitrage originally comes from stock exchange trading. Here the term refers to the price difference for identical securities such...

Ariadne’s thread

What is Ariadne’s thread? The term Ariadne‘s thread comes from Greek mythology. According to legend, the thread was a gift from Princess Ariadne to her beloved Theseus. Theseus used the long thread to mark the way back out of the Minotaur’s labyrinth and thus return safely. Use of Ariadne’s...

ARP (Address Resolution Protocol)

What does ARP mean? The Address Resolution Protocol is a network protocol that enables communication between two devices located on different networks. What is the Address Resolution Protocol used for? ARP is required by so-called Layer 3 devices to determine the MAC hardware address of a device in another...

ARP spoofing

ARP spoofing ARP spoofing is a type of attack in which a potentially malicious actor sends fake Address Resolution Protocol (ARP) messages over a local network. This results in an attacker’s MAC address being linked to the IP address of a legitimate computer or server on the network. Once...

ARPANET

ARPANET is the name of the network, which is the basis for the modern internet today. History – Based on a concept first published in 1967, ARPANET was developed under the leadership of the US Advanced Research Projects Agency (ARPA). – In 1969, the idea of a computer network...

ARSC

Discussion forums in the real world and on the Internet thrive on the exchange of opinions between their participants. Special programs like ARSC ensure smooth and direct communication. What is ARSC? ARSC (A Really Simple Chat) is a web chat system based on PHP and MySQL. The chat program...

Article directory

What is an article directory? Websites that allow users to publish text contributions and to submit them with hyperlinks to their own website are generally referred to as article directories. The inserted hyperlinks are generally backlinks which, in combination with a search engine relevant anchor text, should contribute to...

Artificial intelligence

What is Artificial Intelligence (A.I.)? A.I. tries to process and react to data in the way a human being would. In general, A.I. can be divided into three categories – although it must be mentioned that there is still disagreement about what the exact definitions are, let alone whether...

ASCII code

ASCII code is an internationally valid code for the binary coding of characters. ASCII is the abbreviation for “American Standard Code for Information Interchange” and denotes an internationally valid standard that defines the binary coding. What is the ASCII code? With the ASCII code, characters, i.e. letters, digits or...

Assembler language

What is an assembly language? An assembly language is a programming language designed for specific hardware architectures, which is used to represent the machine language in a form readable by programmers. A separate assembly language is required for each processor and computer architecture. How does an assembly language work?...

Asymmetric cryptoalgorithms

What are asymmetric cryptoalgorithms? Asymmetric cryptoalgorithms can encrypt and decrypt important information. They have a public and a private key. The public key is called the public key. It must be known by all persons who have to send information to a certain address. In contrast, the private key...

Asymmetrical encryption

What is asymmetric encryption? Asymmetric Encryption is a cryptographic encryption method in which two different keys are used to encode and decode messages sent over a network. Another name for this encryption method is “public key cryptography”. How does asymmetric encryption work? Asymmetric encryption uses – in contrast to...

At rule

The appearance of a web page can be controlled with a CSS file. The At-rule is an important part of this file. What is an at-rule? An at-rule is a CSS instruction that controls the output of a web page on a computer monitor or smartphone display and its...

At-Reply

What does At-Reply mean? At-Reply is a function of the short message service Twitter. It allows you to reply directly to a text message from another user. This is true even if the user in question has made a setting on Twitter that says that he does not want...

Atomic feed

An Atom Feed is a file type. This file describes a list of contents in a structured way. Originally, a feed consisted of a headline describing a site and a list of blog posts, which often contained the full contents of a post. Later, Atom feeds became the most...

Attack vector

Hackers are constantly looking for new ways to penetrate a computer or network. The combination of attack path and technique used by hackers in their attack is called the attack vector. What is an attack vector? An attack vector is the way or path by which hackers circumvent security...

Attention value

What does Attention Value mean? Attention Value (often also: Attention Value of Advertising) describes the perception value of a product or service by the target group or the total customer. The value is expressed as a percentage. It has nothing to do with the actual value of the product,...

Attestation Identity Key (AIK)

What does Attestation Identity Key mean? The Attestation Identity Key is a key pair consisting of a private and a public part, which is used to authenticate the trustworthiness towards third parties. The abbreviation is AIK. Only the public part is passed on to third parties. How is the...

Audience development

What is Audience Development? Audience Development is a marketing strategy to attract new users to a website, to bind them to the brand or company and finally to develop paying customers. The term originates from cultural marketing and describes a strategy for winning and developing new visitors for concerts,...

Audience extension

What does Audience Extension mean? Audience extension is a measure that aims to convert the traffic that is drawn to a website into an advertising target group. This should generate more revenue for the publisher of a website. Audience Extension – Publishers set cookies Cookies are Javascript codes that...

Augmented reality

Augmented Reality (AR) is a type of interactive, reality-based display environment that uses the features of computer-generated displays, sounds, text and effects to enhance the user experience in the non-digital world. Augmented Reality combines real and computer-based scenes and images to provide a unified but enhanced view of the...

Austin Update

Google publishes updates to its search engine at irregular intervals to improve the performance and service of the search engine for users. One of these updates is the Austin Update. What’s the Austin update? The Austin update is a so-called core update of the search engine algorithm published by...

Auth code

An Auth-Code or Domain Authorization Code is a unique 6- to 32-character code assigned to a domain. It is designed to prevent fraudulent or unauthorized transfers. This code is an additional security feature, similar to a credit card confirmation code or PIN for your domain, which ensures that the...

Authentication

What does authentication mean? The protection of computer systems and networks against unauthorized access is a central task of IT security. User authentication is intended to ensure that no unauthorized person can access the systems. How does authentication work? First, the user of a computer system or network must...

Authenticity

What does authenticity mean? Authenticity means trustworthiness, authenticity and verifiability. On the Internet, the properties of users of services or services are verified on the basis of certain characteristics. This can a password and/or a username one key a PIN a signature or could be a fingerprint. Check authenticity...

Authoritative name servers

In order for computers to communicate with each other over a network like the Internet, they need unique addresses. In the Internet, these are the IP addresses assigned to a domain. Authoritative name servers are the highest instance for resolving domains into IP addresses. What are Authoritative Nameservers? Authoritative...

Authorship Markup

The content of any website, whether blog posts, columns or guides, is created by a specific car. With Authorship Markup, content could be assigned to the authors. What is the Authorship Markup? The authorship markup was part of the search snippets that are displayed in the search results pages...

Automotive user interfaces

The development of automotive user interfaces for motor vehicles is one of the most challenging areas of human-computer interaction. What are Automotive User Interfaces? Automotive User Interfaces are all interfaces through which people interact with a vehicle. In addition to the classic control elements such as the steering wheel,...

Autoreply

What does Autoreply mean? Autoreplyist is a term from the English language. The German equivalent is automatic reply. It is sent when the recipient of an e-mail cannot reply personally. To generate an automatic reply, an autoresponder must be used. This is a mechanism that can store the contents...

Autoresponder

If customers do not receive a prompt response to an e-mail inquiry or interested parties have to wait what feels like an eternity for the requested information, this leads to disgruntlement and annoyance. With an autoresponder, companies and website operators can automatically respond to inquiries from customers and interested...

Avatar

They are virtual account managers and game pieces or simply representatives for real people on the Internet. An avatar can take on many roles and it is impossible to imagine the digital world without them. What is an Avatar? In general, an avatar is the embodiment of a person...

Average revenue per user

Companies must regularly review the profitability of their actions in order to be able to take timely countermeasures if necessary. An important key figure for profitability is the average revenue per user. What does Average Revenue per User mean? Average Revenue Per User, abbreviated ARPU, is a business ratio...