Adaptive Interfaces
Adaptive Interfaces are user interfaces that can adapt their appearance and/or interaction behavior to the requirements of an individual user, the device used, and the context. Unlike adaptive user interfaces, which are modified by a deliberate and conscious choice of a user, adaptive user interfaces initiate and make changes automatically according to available knowledge about the user.
Importance
Adaptive Interfaces are widely recognized as a promising means for accessible computing systems. They provide a high degree of personalization without requiring the user to perform complex customization dialogs.
Pros and cons
More information on this topic can be found here:
[https://en.wikipedia.org/wiki/Adaptive_user_interface
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