A AdGame is combination of advertising with an electronic game. It can be in-game advertising or games designed around a brand or other theme.
Importance of AdGames
AdGame s are relatively new, but at the same time a very efficient way of marketing. The success of consists in the ability to create an interesting game with a story that is consistent with the company or advertising campaign.
A relevant game with a friendly interface attracts people who are already interested in certain topics.
Developing high-quality promotional games is a cost-effective way to generate a large stream of customers. Moreover, an interesting game can update the perception of a brand and create a database of potential customers interested in a product or service.
What are the forms of AdGames?
- Online games that integrate advertising into games to influence customers.
- Free-to-play video games that advertisers use to distribute marketing communications in a fun, interactive, and engaging way.
- Custom games provided to users online in which brand identifiers, product icons and/or mascots are embedded but can be controlled by the player.
An informative article about legal limits of advertising in computer games can be found here:
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