What is anonymizeIP?
anonymizeIP is a function in Google Analytics, which anonymizes the IP addresses of website visitors. With this function, visitor IP addresses are alienated in such a way that they can no longer be directly assigned to the tracking data collected.
In order to use Google Analytics in a manner that complies with data protection regulations, website operators must now take the following steps:
- conclude an order data processing contract with Google
- anonymize the IP addresses with anonymizeIP
- grant website visitors the right to object to the use of their data
- at best, delete old data without IP anonymization
How does anonymizeIP work ?
IP addresses are anonymized by replacing the last three digits of the IP address with a “0”. For example, the IP address 188.8.131.52 would be changed to 184.108.40.206. This means that the address can no longer be assigned to a visitor. An analysis of the tracking data is nevertheless possible.
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