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>>>>>>>>>>>>>>>>>>>>>>>>>>At the latest since the new General Data Protection Regulation (DSGVO) came into force in May 2018, the behaviour of visitors to a website may no longer be analysed and stored without restriction using Google Analytics . An important innovation concerns the anonymization of visitors’ IP addresses with the function anonymizeIP.

What is anonymizeIP?

anonymizeIP is a function in Google Analytics, which anonymizes the IP addresses of website visitors. With this function, visitor IP addresses are alienated in such a way that they can no longer be directly assigned to the tracking data collected.

In order to use Google Analytics in a manner that complies with data protection regulations, website operators must now take the following steps:

  • conclude an order data processing contract with Google
  • anonymize the IP addresses with anonymizeIP
  • grant website visitors the right to object to the use of their data
  • provide a privacy policy
  • at best, delete old data without IP anonymization

How does anonymizeIP work ?

IP addresses are anonymized by replacing the last three digits of the IP address with a “0”. For example, the IP address would be changed to This means that the address can no longer be assigned to a visitor. An analysis of the tracking data is nevertheless possible.

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