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App -Indexing describes a process by which applications installed on smartphones and tablets become searchable for search engines. This works via so-called deep links. These are backlinks that do not point to the home page of a web presence or App, but to a subpage. The actually closed eco-system of downloadable Apps is opened in this way.

Google introduced App-indexing in 2013 as part of the Hummingbird update and has been steadily developing it ever since. New additions include, for example, the ability for developers to include the “open directly in App “ button. The search engine recognizes that a query is made via a mobile device that refers to an installed App. It then displays the corresponding hint. It then displays the corresponding notice.

What is the advantage of App indexing?

Indexing is rarely used to date. This is partly due to the difficulty many developers have with links. “App-Indexing vs. Deep Links”, for example, is one of the most common phrases in the relevant professional forums asking for help. In 2016, for example, 74 percent of Android-and as many as 90 percent of iOS-Apps were not open to indexing.

Since then, the situation has improved, but not dramatically. For example, there is still a lack of an easy-to-understand App-indexing iOS tutorial. Google as the group behind Android has supplied an appropriate tutorial itself. Those who take the extra effort to add indexing deep links can get a big head start over their competitors this way.

What are deep links?

Deep links point directly to very specific, “deeper” subpages of a web-based application.

Related Links: Search Engine Land

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