>>>>>>>>>>>>>>>>>>>>>>>>>>What does Audience Extension mean ?
Audience Extension is a measure that aims to convert the traffic that is drawn to a website into an advertising target group. This is to generate more revenue for the publisher of a website.
Audience Extension – Publishers set Cookies
Audience Extension – Visitors are tracked on the Internet
Thepurpose of Cookies is to track visitors to the website on the Internet. Advertiser can use the information to place advertisements on third-party websites.
In practice this looks for example in such a way that an Internet user arrives at the web page of an on-line shop. There Cookies are set. If the user calls up another website at a later time, he will find an advertisement from the online shop there. The websites do not have to have anything to do with each other in terms of content. Thus, the advertisement for the online shop may well be on a news page.
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