Significance in online marketing
Being a relatively new field, there is a lot of room for creativity. There is room to make a name for yourself as a business by designing a campaign that everyone will remember. Augmented Reality encourages interaction between the consumer and the business in new ways, creating a relationship that is more interactive than other forms of advertising. In the world of marketing, interaction usually leads to more sales for businesses.
Applications that allow customers to interact with products before they buy give potential buyers more confidence. Exploring all the features of a product from the comfort of your home before arriving at the store helps you make more informed decisions about important purchases. AR combines entertainment with hands-on utility to bring a whole new level of engagement to digital marketing campaigns.
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