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Augmented Reality

>>>>>>>>>>>>>>>>>>>>>>>>>>Augmented Reality (AR) is a type of interactive reality-based display environment that uses the features of computer-generated displays, sounds, text, and effects to enhance the user experience in the non-digital world.
Augmented Reality combines real and computer-based scenes and images to provide a unified but enhanced view of the real world.

Significance in online marketing

Being a relatively new field, there is a lot of room for creativity. There is room to make a name for yourself as a business by designing a campaign that everyone will remember. Augmented Reality encourages interaction between the consumer and the business in new ways, creating a relationship that is more interactive than other forms of advertising. In the world of marketing, interaction usually leads to more sales for businesses.

Applications that allow customers to interact with products before they buy give potential buyers more confidence. Exploring all the features of a product from the comfort of your home before arriving at the store helps you make more informed decisions about important purchases. AR combines entertainment with hands-on utility to bring a whole new level of engagement to digital marketing campaigns.


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