What is the Austin Update?
The Austin Update is a so-called Core Update of the search engine algorithm published on January 25, 2004 by Google . The aim of this and the predecessor update, known as the Florida Update, was to detect websites that were over-optimised for the search engine’s search results, so-called spam pages, and to remove them from the index or at least devalue them.
What effects did the Austin Update have on websites?
With the help of the update, those websites were specifically devalued that attempted to achieve the highest possible positioning in the search engine’s organic search results (SERP) through what Google considered to be excessive on-page optimisation in terms of meta tags, keyword density and positioning, or through purchased backlinks. As a result, many spam websites and affiliate websites have disappeared from the index of Google.
From the point of view of many website operators, however, Austin Update overshot the mark. In addition to actual spam pages, websites were also affected that were able to achieve a high ranking without the use of spam, and yet were punished after the Austin Updates publication.
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