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.biz (Shop)

The abbreviation .biz (shop) stands for commercial offers on the web. In concrete terms, .biz is the ending of a top-level domain. What is a top-level domain? A top-level domain (TLD) is located at the highest level of hierarchical arrangement in the domain name system (DNS) on the Internet....

B2B marketing

B2B marketing describes a marketing relationship between companies or organisations. In this context, marketing is the focus of all efforts related to products and services sold by one company to another. B2B marketing in detail Business to business marketing follows the same rules as classic business to consumer marketing....

Backdoor

A backdoor is an alternative access to a software product that bypasses all security measures. Such an access can be implemented secretly or intentionally. Alternative access The term backdoor is of English origin and means backdoor. In the IT sector, backdoor is an alternative method of access to hardware...

Backseat consumer

What is a Backseat Consumer? Backseat consumers are usually children who influence the shopping behaviour of their parents. In many families, children influence their parents’ consumption decisions. This is not limited to products and services specifically for children, but also includes the consumption of adults. In marketing, this can...

Backup

What does backup mean? We store our data on mobile phones and notebooks, on sticks, flash memory, hard disks and SD cards. Due to hardware defects or theft, these data can be lost at any time. Unless we have made a reliable data backup, a backup. What needs to...

Baidu

What is Baidu? Baidu is the most important search engine in China. The search results are displayed exclusively in Chinese. The search engine is operated by the company of the same name, Baidu. The search engine can be accessed at www.baidu.com. What functions does the search engine offer? The...

Balsamiq

What is Balsamiq? Balsamiq is a mockup software that makes it very easy to build a website. The user is provided with a wireframe, which allows him to fill his website with elements from a toolbox – simply by dragging and dropping or by using a key combination. In...

Barrier-free Internet

What does barrier-free Internet mean? Barrier-free Internet means that people with various restrictions can fully take advantage of the offers on the Web. A barrier-free Internet is important for blind, deaf, mentally disabled and other groups. Central requirements for accessible websites Many of the noteworthy aspects relate to programming....

Beacon

Whether it is a Bluetooth transmitter, a counting pixel or a status message, the term beacon is used in many areas. What is a beacon? Beacons were originally radio transmitters used as navigation aids in shipping and aviation. The radio waves emitted by the beacons make it possible to...

Behavior Driven Development

What does Behavior Driven Development mean? In software development, Behavior Driven Development (BDD) is an agile software development process that promotes collaboration between developers, quality assurance and non-technical or business participants in a software project. BDD encourages teams to use conversations and concrete examples to formulate a common understanding...

Behavioral Email Marketing

Behavioral email marketing, in contrast to conventional marketing by email, is based on concrete customer behavior such as new registrations or clicking on individual products. The prerequisite is therefore to collect as much customer data as possible. This is partly done by tracking. How can Behavioral E-Mail Marketing be...

Behavioral pricing

When someone has to pay a higher price than others for the latest iPhone because they liked the Apple ad on Facebook or wrote on Twitter how great they thought the device was, this is called behavioral pricing What is Behavioral Pricing? Behavioral pricing refers to the pricing of...

Behavioural targeting

Every Internet user leaves behind traces while surfing that reveal their interests. With behavioral targeting, individual surfing behavior is analyzed in order to carry out targeted advertising measures. What is behavioural targeting? Behavioral targeting refers to the targeting of advertising measures based on user behavior on the Internet. For...

Below the Fold

“Below the Fold” describes the section of a web page that is only visible after scrolling. A common wisdom of digital marketing is that“Above the Fold” has more attention and therefore more value than “Below the Fold”. This terminology goes way back. We’re talking about print journalism. Because newspapers...

Below the line marketing

Marketing activities can be targeted, general or combined. One subtle marketing strategy is below the line marketing. What does below the line marketing mean? Below the line marketing, abbreviated BTL in German “Marketing unter der Linie” (marketing below the line) refers to very specific, memorable and direct advertising measures...

Benchmark

What does benchmark mean? Benchmark means a standard of comparison, benchmarking the comparative analysis on the basis of defined criteria. Benchmarks play a major role in business analysis: companies compare themselves with competitors in a variety of categories and use this as a basis to determine where there is...

Beta testing

In software development, beta testing is the second phase of software testing, in which a sample of the target group tries out the product. Beta is the second letter of the Greek alphabet. Originally, the term alpha test meant the first test phase in a software development process. The...

BIA

What does Business Impact Analysis mean? BIA is a systematic process for identifying and assessing the potential impact of an interruption in critical business operations as a result of a disaster, accident or emergency. A BIA is an essential part of a company’s business continuity plan. It contains an...

BIENE Award

What is the BIENE-Award? The BIENE-Award is an award that was given from 2003 to 2010 and honoured the best barrier-free online offers. BIENE stands for Barrier-free Internet opens new insights. Initiators were Aktion Mensch and the Foundation for Digital Opportunities. What has been awarded with the BIENE-Award? The...

Big Daddy Update

With most updates, Google makes changes to its search engine’s algorithm to improve performance. The Big Daddy Update from 2005 served another purpose. What is the Big Daddy Update? The Big Daddy Update was an update to Google’s infrastructure released at the end of 2005. This update was intended...

Big Data

Big Data in online marketing refers to data volumes that are so complex that conventional software and hardware for data processing are no longer useful. This means that Big Data is essentially a neutral term, as it also describes harmless amounts of data that can be observed in research...

BigQuery (Analytics)

BigQuery Analytics is a program that is used to quickly and interactively analyze very large data sets. The data sets can have a row size of up to one billion. Due to the fact that Google’s distributed cloud storage infrastructure is used, data processing can be significantly accelerated. As...

Billboard Ad

What does Billboard Ad mean? Billboard Ad is an effective advertising medium that can be used online and offline. Offline it is characterized by large posters, which are located in exposed places and are noticed very quickly. Online billboard ads are also very large and are designed to focus...

Billing insert

What does Billing Insert mean? Billing Insert is an advertising medium that is enclosed with an invoice. This can be done online or offline. The main aim of this measure is to draw the attention of customers who have already purchased a product or used a service to other...

Bing

What’s Bing? Bing (www.bing.com) is the successor of the search engine “Live Search”, which was operated by Microsoft. Since the market launch of Bing (search engine) in 2009, Microsoft has been trying to assert itself against its competitor Google and gain more relevance in the search engine business, but...

Bing Ads

What is the Bing Ads Editor? The Bing Ads Editor is a free tool from Microsoft that can create and manage Bing Ads. It can also be used for other advertising measures like Google AdWords or Yahoo Advertising. Bing Ads Editor – Create account – Edit account First the...

Bingbot

The databases of Internet search engines must be constantly updated and new web pages added. This task is performed by crawlers like Microsoft’s Bingbot. What’s a Bingbot? The Bingbot is a web crawler developed by Microsoft and active since October 2010. After a two-year trial period, Microsoft’s Live Search...

Biometrics

Every human being has certain biological characteristics that identify him as a unique individual. Biometrics deals with these characteristics and makes them usable for security applications. What does biometrics mean? Biometrics is an independent scientific discipline that involves the measurement and analysis of biological characteristics of humans. The term...

Bit – Binary Digit

The entire digital technology – from pocket calculators to autonomous vehicles and television satellites – is based on the bit – binary digit. What is a bit – binary digit? One Bit – Binary Digit is the smallest information unit in information technology and the basis for digital technology....

Bit.ly

Internet links are long. Especially for Twitter they are often too long because they use too many of the characters available for a message. With a so-called URL-shortener like https://bitly.com/ links can be shortened considerably. What is Bit.ly? Bit.ly or Bitly is an online service for shortening internet links....

Bitcoin

Bitcoin is a digital currency (also called crypto currency) that is not backed by the central bank or government of any country. Bitcoins can be traded for goods or services with vendors that accept Bitcoins as a means of payment. How does the Bitcoin currency system work? BC-to-BC transactions...

Black box test

Before release for use, software must be tested for errors and its functionality. Software developers have various test methods available for software testing. A well-known test is the black box test. What is a black box test? A black box test, also known as a behavioral test, is a...

Blacklisting

Everybody knows them and is confronted with them almost daily: unsolicited advertising mails (spam) or advertising calls. These everyday nuisances can be contained by means of blacklisting. What does blacklisting mean? Blacklisting generally refers to the entry of a person or certain things such as telephone numbers or e-mail...

Blended interaction

What does Blended Interaction mean? Blended interaction is the interaction in physical environments, including meeting rooms, design studios, or libraries that are enhanced with new UI technologies. Combine the power of digital products with natural working practices and styles and you get blended interaction. The definition Blended Interaction combines...

Blind Carbon Copy

Blind Carbon Copy – Blind Carbon Copy (BCC) is a feature available in most email programs that allows the sender to forward an email to one or more people. Unlike a simple copy, a Blind Carbon Copy (BCC) is considered blind because this copy of the email is sent...

Blind network

What does Blind Network mean? A blind network is an advertising network that does not give an advertiser person or organization any information about where their ads will end up. In most cases it is associated with the Pay Per Click (PPC) method. How does a blind network work?...

Blinding

In cryptography, blinding is a technique that allows an agent to provide a service to a client in encrypted form (i.e., compute a function for it) without knowing the actual input or the actual output. Blinding techniques also include applications to prevent attacks on encryption devices. [su_list icon=”icon: bell”...

Block chain

What does Blockchain mean? The term block chain is often used in connection with the crypto currency Bitcoin. The block chain is a centralized database that keeps a list of all transactions. A block chain is often compared to a steel chain. The comparison with a steel chain is...

Block cipher

What does block cipher mean? Block cipher is an encryption method also known as Clock Cipher. The aim of this procedure is to represent a plaintext as a cipher or key text block so that only people who know the correct key can read it. Block cipher – plain...

BlockRank

BlockRank is a method that was created by Google in 2003 and is also used by numerous other search engines. It has an algorithm that can PageRanking of web pages quickly and reliably. Analysis of whole blocks of web pages – no longer individual links What is new is...

Blogroll

What does Blogroll mean? A blogroll is a collection of links that can be found on a blog and is intended to point to other weblogs. These are usually the blogs that the operator likes to read or where he gets information. If a visitor clicks on a link,...

Bluesnarfing

What does Bluesnarfing mean? Bluesnarfing is the term for a hacking attack in which information is stolen via a Bluetooth connection. Snarfing generally refers to capturing files or documents without the owner’s permission. How does Bluesnarfing work? In bluesnarfing, hackers exploit a vulnerability in the Object Exchange Protocol, abbreviated...

Bluetooth

What does Bluetooth mean? The term Bluetooth is used to describe a network technology developed by a working group of the US Institute of Electrical and Electronics Engineers. The network technology is used for the connectionless or connection-oriented transfer of data between different digital end devices such as smartphones...

Boilerplate

Many sections of text are repeated in different documents. These texts, known as boilerplate, are used over and over again. What is a boilerplate? Boilerplate refers to texts that can be used over and over again in new contexts or applications without significant changes. The term is used in...

Bold

The term Bold refers to bold type. Publishers use this above-average font weight to highlight individual words and passages in a text. When designing websites, this bold font can be done using HTML commands. Bold: Importance in online marketing Readability is an important quality feature of texts on the...

Boolean operators

When searching in databases or with the Google search engine, the search results can be narrowed down by simple, so-called Boolean operators. What are Boolean operators? Boolean operators are logical operators used in mathematics and computer science to logically combine statements and as conjunctions to combine or exclude two...

Boomerang for Gmail

Boomerang for Gmail lets you control when you send and receive email messages. What exactly does Boomerang for Gmail do? Send an email later: With Boomerang, users can now write an email and schedule it to be sent automatically at the right time. Organize Follow Up: Users can choose...

Bootstrap

Bootstrap -> (https://getbootstrap.com/) is a free open source framework for mobile website development in the front-end. All code is executed in the user’s browser. In contrast, in back-end development, code matching the request is executed on a server and the result is sent to the user. Bootstrap contains design...

Bounce rate

The bounce rate of a web page indicates the percentage of web page visits where only a single web page was called up and left without clicking on another link or performing an action (e.g. downloading, submitting a form). Short visits of 5 to 10 seconds are also counted...

Bourbon Update

Duplicate content and purchased links are not acceptable for Google. With the Bourbon Update, Google therefore introduced another update in 2005 to improve the search results of its search engine. What is the Bourbon Update? The Bourbon Update is an update to its search engine algorithm released by Google...

Brain-Computer Interface (BCI)

What is Brain-Computer Interface (BCI)? A Brain-Computer Interface (BCI) is a technology that enables communication between a human or animal brain and an external technology. This term refers to either interfaces that relay signals from the brain to external hardware, or technologies that are used to send signals to...

Brand Asset Valuator

Brand Asset Valuator (BAV) is a metric used to measure the brand equity of a company. Brand Asset Valuator was developed by an agency calledYoung and Rubicam. BAV measures a brand from the 2 points of view: Brand vitality, which refers to the current and future growth potential of...

Brand awareness

Brand awareness is an important prerequisite for business success. The better known a brand is, the greater its sales potential. However, the degree of awareness says nothing about the assessment by consumers. Widespread awareness can also result from negative headlines such as scandals. In...

Brand Bidding

Brand names are often used by search engine users as search terms when looking for specific products. Companies and affiliates take advantage of this to direct these users to their websites through brand bidding. What does brand bidding mean? Brand bidding is a term used in search engine advertising...

Brand equity

What is Brand Equity? Brand equity refers to the value a company generates from a product with a recognizable name compared to a generic equivalent. Companies can create brand equity for their products by making the products memorable, easily recognizable, and superior in terms of quality and reliability from...

Brand experience

Brand experience describes the totality of components that make up the perception of a brand for consumers. This perception is described as the cumulative impact of multiple touchpoints in the course of a customer’s interaction with a brand. What is Brand Experience? Building a Brand Experience is about, differentiate...

Brand management

What does Brand Management mean? Brand management in marketing is the analysis and planning of the perception of a brand on the market. This means identifying the core value of a particular brand and reflecting this core value to the target customers. Objective The aim is to differentiate one’s...

Brand parity

What does Brand Parity mean? Brand parity means brand equality: Consumers perceive the products of one product type as interchangeable. The individual articles lack unique selling points. In a well-known Brand Parity Study 2009 commissioned by BBDO Consulting, researchers found that in many areas consumers do not see any...

Brandalism

What does brandalism mean? The term brandalism is a neologism composed of the words brand (brand) and vandalism (vandalism). It is based on activists’ criticism that commercial advertising is increasingly shaping public space. How did brandalism as a movement come about? In the course of the 2012 Summer Olympics...

Brandscape

A brandscape comprises the range of all brands that are present in the market (or part of it). Origin The anthropologist John Sherry invented the term as an English neologism (neologism) from the terms brand and landscape. According to Sherry, brands in 20th century America are so omnipresent that...

Branduct

What is a branduct? The term Branduct is a neologism composed of the two words brand and product. It denotes brand names which in linguistic usage stand for an entire product category. How does a branduct arise? In many cases, this phenomenon is based on the fact that the...

Breadcrumb

The easier and more intuitive visitors can navigate through a website, the better the user experience. Breadcrumb navigation makes it easier for visitors to find their way around. What does breadcrumb mean in web design? A breadcrumb is a part of a separate, secondary navigation area on a website....

Bridge Page

A bridge page, also called a bridge page, doorway page, satellite page, entry page, preliminary page or gateway page, is a search engine optimized website or page with the function of directing traffic to a specific web presence. What is typical for a Bridge...

Bring Your Own Device (BYOD)

Bring Your Own Device refers to employees who bring their own computer devices (e.g. smartphones, laptops and tablet PCs) to work with and use them in addition to or instead of company-supplied devices. What does Bring Your Own Device mean The proliferation of BYOD is increasing as people increasingly...

Broadest circle of users (WNK)

What does WNK mean? For homepages, the key figure broadest user group (WNK) shows how many users have visited the site within the last three months. This data also plays an important role in television, radio and print media. In these areas, this information is called the widest circle...

Broken access control

What does Broken Access Control mean? Broken Access Control is the name for a security gap in the access control of web applications. These vulnerabilities are among the most frequently occurring problems in web applications, which are regularly listed by OWASP (Open Web Application Security Project). A Broken Access...

Broken Authentication

What does Broken Authentication mean? Broken Authenticationis a collective term for various vulnerabilities and security holes that are caused by a faulty implementation of the authentication and session management of a website. The reason for the problems is often the incorrect implementation of access controls by the web developer....

Broken Link

A broken link, also called a dead link, is a link that points to an unreachable target. When opening the link, an error message is usually displayed. How can broken links be found? For example, use the free Dead Link Checker to detect dead links on your website. You...

Broken link building

Broken links are a nuisance for internet users. Broken link building uses these links to the advantage of your own website. What does Broken Linkbuilding mean? Broken linkbuilding is an area of Search engine optimization. Here, broken links on other websites are searched for in order to use them...

Browser caching

Browser caching is a technique that temporarily stores a portion of recently visited web pages in the browser cache. This allows web pages to load faster when the user visits them again. What parts of a website can be stored in the browser cache? Browsers usually store the parts...

BrowseRank

Search engines like Google or Bing use different criteria to evaluate how important and valuable a website is for the visitors. Microsoft’s BrowseRank is one of these evaluation criteria. What is the BrowseRank? BrowseRank is an algorithm developed by Microsoft-China in the second half of the 2000s to evaluate...

Brute Force Attack

What is Brute Force Attack? Passwords and user names protect bank accounts, PayPal accounts and social media accounts from unauthorized access. An old, but still frequently used method by hackers to gain access to these accounts is brute force attack. What is a brute force attack? A brute force...

BSI Criticism Ordinance

Who is the BSI Criticality Regulation aimed at? The BSI Criticality Regulation is aimed at operators of critical infrastructures(CRITIS). KRITIS operators are companies and institutions that are required to supply the general public in the fields of energy and water supply, medical care, the...

Buffer overflow

What does buffer overflow mean? A so-called buffer overflow or stack overflow (buffer overflow) is an error in the programming. Programming error This programming error may cause the buffer of a computer to overflow with data. In concrete terms, this means that data is not stored in the intended...

Bulk mail

What is bulk mail? Bulk mail, in the original sense of the term, is the mass mailing of documents with identical contents to a large number of undefined recipients, for example in a postcode area. Similarly, e-mails are called bulk mails, which are sent to a large group of...

Burn-Down Chart

What does burn-down chart mean? A burn-down chart shows the amount of work remaining in relation to the time remaining in connection with an ongoing project. The amount of work remaining is displayed on a vertical axis, while the time that has passed since the start of the project...

Business angel

The term business angel refers to an investor who participates in a start-up in the early stages. He provides founders with the necessary start-up capital. He also brings business management know-how to the company and uses his networks. Thanks to these networks, start-ups establish contacts with potential business partners...

Business continuity management

What is Business Continuity Management? Business Continuity Management (BCM) describes an Art Framework process for determining the risk of an organization being exposed to internal and external threats. The goal of BCM is to enable the organization to respond effectively to threats and risks, such as natural disasters or...

Business Directory

In terms of digital marketing, a business directory is an online listing of businesses. Listings contain information about specific businesses such as name, address, contact information, associations, and services and products offered. These businesses are usually categorized by location, activity or size. Advantages of the Business Directory It is...

Business Model Canvas

What is the Business Model Canvas? The Business Model Canvas is a method for developing or revising complex business models based on the most important key factors. This method was developed by the Swiss entrepreneur Alexander Osterwalder. Based on this basic idea, several different variants of the Model Canvas...

Buyer Value Segmentation

Each buyer has a different value for a company. Buyer Value Segmentation makes these differences useful for an individual buyer approach. What does Buyer Value Segmentation mean? Buyer Value Segmentation describes the differentiation of buyers on the basis of a value system in which each buyer is assigned a...

Buzz marketing

What is Buzz Marketing? Buzz marketing is a marketing technique that can also be referred to as“word of mouth“. The goal in buzz marketing is to initiate conversations between people about a brand or product. This marketing technique is based on consumer trust in a product or service. 5...

BVDW

What does BVDW mean? The abbreviation BVDW stands for Bundesverband Digitale Wirtschaft. This organisation represents the interests of over 650 members from various segments such as e-commerce, online marketing and social media. The association was founded in 1995 and is based in Berlin. What functions does the BVDW fulfil?...

Byte

A byte is a digital information unit consisting of eight bits. The bits of a byte thus form the digits of an 8-digit binary number. What is a byte? Originally, the byte was the number of bits used to encode a single character of text in a computer. For...

Federal Network Agency (BNetzA)

What is the Federal Network Agency? The Federal Network Agency, or BNetzA for short, is an authority that belongs to the Federal Ministry of Economics. It is one of the authorities which, with the change of capital and seat of government from Germany, has not moved to Berlin but...

Scroll navigation

What is scrolling navigation? Written documents or image galleries that have more than one page must be numbered consecutively. This is similar to a book or an illustrated book in the offline area. Scroll navigation is used to be able to scroll through the online documents. These are clickable...