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.biz (Shop)

The abbreviation .biz (Shop) stands for commercial offers on the web. Specifically, .biz is the ending of a top-level domain. What is a top-level domain? A top-level domain (TLD) is located at the highest level of the hierarchical arrangement in the domain name system (DNS) on the Internet. The...

Accessible Internet

What does barrier-free Internet mean? Accessible Internet means that people with different limitations can fully perceive the offers on the web. An accessible Internet is important for the blind, the deaf, the mentally handicapped and other groups. Key requirements for accessible websites Many of the aspects worthy of attention...

B2B-Marketing

With B2B-Marketing describes a marketing relationship between companies or organizations. In this context, marketing is the focus of all efforts related to products and services sold by one company to another. B2B-Marketing in detail Business to business marketing follows the same rules as traditional business to consumer marketing. However,...

Backdoor

A Backdoor is an alternative access to a software product that bypasses all security measures. Such access may be implemented surreptitiously or intentionally. Alternative access The term Backdoor is of English origin and means something like back door. In the IT field, Backdoor refers to an alternative access method...

Backseat Consumer

What is a Backseat Consumer? Backseat Consumer is usually understood to be children who influence their parents’ shopping behaviour. In many families, children influence the consumption decisions of their parents. This is not limited to products and services specifically for children, it also includes adult consumption. In marketing, this...

Backup

What does Backup mean ? We store our data on mobile phones and notebooks, on sticks, flash memory, hard disks and SD cards. Due to hardware failure or theft, this data can be lost at any time. Unless we have made a reliable data backup, a Backup. What needs...

Baidu

What is Baidu? Baidu is the most important search engine in China. The search results are displayed exclusively in Chinese. The search engine is operated by the company of the same name Baidu. The search engine is available at www.baidu.com. What functions does the search engine offer? In addition...

Balsamiq

What is Balsamiq? Balsamiq is a mockup software that makes building a website very easy. The user has a wireframe at his disposal, with the help of which he can fill his website with elements from a toolbox – simply by drag and drop or with the help of...

Beacon

Whether Bluetooth-transmitter, counting pixel or status message, the term Beacon is used in many areas. What is a Beacon? As Beacon, in German beacon or also radio beacon, originally radio transmitters were called, which serve as navigation assistance in the navigation and aviation. The radio waves emitted by the...

Behavior Driven Development

What does Behavior Driven Development mean ? In software development, Behavior Driven Development (BDD) is an agile software development process that encourages collaboration between developers, quality assurance, and non-technical or business participants on a software project. BDD encourages teams to use conversation and concrete examples to formulate a common...

Behavioral E-Mail Marketing

Behavioral E-Mail Marketing In contrast to conventional marketing by mail, this method is based on concrete customer behaviour such as new registration or clicking on individual products. The prerequisite is therefore to collect as much customer data as possible. This is partly done by tracking. How can Behavioral E-Mail...

Behavioral Pricing

When someone has to pay a higher price than others for the latest iPhone because they liked the Apple ad on Facebook or wrote on Twitter how great they thought the device was, this is called Behavioral Pricing What is Behavioral Pricing? Behavioral Pricing refers to the pricing of...

Behavioral Targeting

Every Internet user leaves behind traces while surfing that reveal his or her interests. At Behavioral Targeting the individual surfing behaviour is analysed in order to carry out targeted advertising measures. What is Behavioral Targeting? Behavioral Targeting refers to the targeting of advertising measures based on user behaviour on...

Below the Fold

“Below the Fold” describes the section of a web page that is only visible after scrolling. A common wisdom of digital marketing is that “Above the Fold” is more attention-grabbing and therefore more valuable than “Below the Fold”. This terminology goes way back. We’re talking about print journalism. Because...

Below the line Marketing

Marketing activities can be targeted, general or combined. A subtle marketing strategy is the .Below the line Marketing What does Below the line Marketing mean ? Below the Line Marketing, abbreviated BTL in German “Marketing unter der Linie” refers to very specific, memorable and direct advertising measures that are...

Benchmark

What does Benchmark mean ? Benchmark means comparative benchmark, Benchmarking the comparative analysis on the basis of defined criteria. In business analysis, Benchmarks play a major role: companies compare themselves with competitors in a wide range of categories and determine on this basis where there is a need for...

Beta Testing

In software development, beta testing is the second phase of software testing in which a sample of the target audience tries out the product. Beta is the second letter of the Greek alphabet. Originally, the term alpha testing meant the first phase of testing in a software development process....

BIA

What does business impact analysis mean? The BIA is a systematic process for identifying and assessing the potential impact of a disruption to critical business operations as a result of a disaster, accident or emergency. A BIA is an essential component of a company’s business continuance plan. It includes...

BIENE Award

What is the BIENE Award? The BIENE Award is an award that was presented in the years 2003 to 2010 and honored the best barrier-free online offerings. BIENE stands for Barrier-free Internet opens up new insights. The initiators were Aktion Mensch and the Foundation for Digital Opportunities. What was...

Big Daddy Update

With most updates, Google makes changes to its search engine algorithm to improve performance. A different purpose was served by the Big Daddy Update from 2005. What is the Big Daddy Update? The Big Daddy Update was an update to the Google infrastructure released in late 2005. This update...

Big Data

Big Data in online marketing refers to data sets that are so complex that conventional software and hardware are no longer of use for data processing. This means that Big Data is essentially a neutral term, as it also describes harmless amounts of data that can be observed in...

BigQuery (Analytics)

BigQuery Analytics is a program used for fast and interactive analysis of very large data sets. The data sets can have a row size of up to one billion. Due to the fact that the distributed Cloud-storage infrastructure of Google is used, data processing can be accelerated considerably. As...

Billboard Ad

What does Billboard Ad mean ? Billboard Ad is an effective advertising medium that is used online and offline. Offline it is characterized by large posters, which are located in exposed places and are noticed very quickly. Online Billboard Adds are also very large, designed to focus on a...

Billing Insert

What does Billing Insert mean ? Billing Insert is an advertising material that is attached to an invoice. This can be done online or offline. The main aim of this measure is to make the customer, who has already bought a product or used a service, aware of further...

Bing

What is Bing? Bing (www.bing.com) is the successor of the search engine “Live Search”, which was operated by Microsoft. Since the market launch of Bing (search engine) in 2009, Microsoft has been trying to assert itself against its competitor Google and gain more relevance in the search engine business,...

Bing Ads

What is the Bing Ads Editor? The Bing Ads Editor is a free tool from Microsoft that can create and manage Bing Ads. It can also be used to create other advertising tools such as Google AdWords or Yahoo Advertising. Bing Ads Editor – Create account – Edit account...

Bingbot

The databases of Internet search engines must be constantly updated and supplemented with new web pages. This task is performed by crawlers such as Microsoft’s Bingbot. What is a Bingbot? The Bingbot is a web crawler developed by Microsoft and active since October 2010. After a two-year trial period,...

Biometrics

Every human being has certain biological characteristics that mark him or her as a unique individual. Biometrics deals with these characteristics and makes them usable for security applications. What does biometrics mean? Biometrics is an independent scientific discipline that involves the measurement and analysis of biological characteristics of humans....

Bit – Binary Digit

All digital technology – from calculators to autonomous vehicles to television satellites – is based on the bit – binary digit. What is a Bit – Binary Digit? A Bit – Binary Digit is the smallest unit of information in information technology and the basis for digital technology. Binary...

Bit.ly

Internet links are long. Especially for Twitter, they are often too long because they consume too many of the characters available for a message. With a so-called URL shortener like https://bitly.com/, links can be shortened considerably. What is Bit.ly? Bit.ly or Bitly is an online service for shortening Internet...

Bitcoin

Bitcoin is a digital currency (also called Kryptowährung ) that is not backed by a country’s central bank or government. Bitcoin s can be traded for goods or services with vendors who accept Bitcoins as payment. How does the currency system Bitcoin work ? BC-to-BC transactions are performed by...

Blackbox-Test

Before being released for use, software must be tested for errors and its functionality. Software developers have various testing methods available for software testing. One well-known test is the Blackbox-Test. What is a Blackbox-Test? A Blackbox-Test, also known as behavioral testing, is a software testing method in which a...

Blacklisting

Everybody knows them and is confronted with them almost every day: unwanted advertising mails (spam) or advertising calls. By means of Blacklisting these everyday nuisances can be contained. What does Blacklisting mean ? Blacklisting generally refers to the entry of a person or certain things such as telephone numbers...

Blended Interaction

What does Blended Interaction mean ? By Blended Interaction we mean interaction in physical environments, including meeting rooms, design studios, or libraries enhanced with new UI technologies. Combine the power of digital products with natural work practices and work styles and you get Blended Interaction. The definition Blended Interaction...

Blind Carbon Copy

Blind Carbon Copy – the blind copy (BCC) is a feature available in most email programs that allows the sender to forward an email to one or more people. Unlike a simple copy, a Blind Carbon Copy (BCC) is considered blind because this copy of the email is sent...

Blind Network

What does Blind Network mean ? A Blind Network is an advertising network that does not give an advertiser any information about where their ads will end up. In most cases, it is associated with the Pay Per Click (PPC) method. How does Blind Network work? One of the...

Blinding

In cryptography Blinding a technique by which an agent can provide a service to a Client in encrypted form (i.e., compute a function for it) without knowing the actual input or the actual output. Blinding techniques also include applications to prevent attacks on encryption devices. Also of importance to...

Blockchain

What does Blockchain mean ? The term Blockchain is often used in conjunction with the Kryptowährung Bitcoin . The Blockchain is a centralized database that maintains a list of all transactions. A Blockchain is often compared to a steel chain. The comparison with a steel chain is based on...

Blockchiffre

What is Blockchiffre? Blockchiffre is an encryption method also known as Clock Cipher. The aim of this method is to represent a plaintext as a ciphertext or keytext block, so that only people who know the correct key can read it. Blockchiffre – plaintext is encrypted in data blocks...

BlockRank

BlockRank is a method created by Google in 2003 and is also used by numerous other search engines. It has an algorithm that can PageRanking of web pages quickly and reliably. Analysis of whole blocks of web pages – no longer individual links What is new is that the...

Blogroll

What does Blogroll mean ? A Blogroll is a collection of links that is located on a blog and is intended to refer to other weblogs. These are usually the blogs that the owner likes to read or on which he informs himself. If a visitor clicks on a...

Bluesnarfing

What does Bluesnarfing mean ? Bluesnarfing is the name for a hacking attack in which information is stolen via a Bluetooth connection. Snarfing generally refers to the capture of files or documents without the owner’s permission. How does Bluesnarfing work ? In Bluesnarfing, hackers exploit a vulnerability in the...

Bluetooth

What does Bluetooth mean ? The term Bluetooth refers to a network technology developed by a working group of the US Institute of Electrical and Electronics Engineers. The networking technology is used in connectionless or connection-oriented transmission of data between different digital devices such as smartphones or digital cameras....

Boilerplate

Many sections of text are repeated in different documents. These as Boilerplate are used again and again. What is a Boilerplate? As Boilerplate, in German “boiler plate”, texts are called, which can be used again and again in new contexts or applications without substantial changes. The term is used...

Bold

The term Bold refers to bold type. Publishers use this above-average font weight to highlight individual words and passages in a text. When designing websites, this bold font can be done using HTML commands. Bold : Importance in online marketing Readability is an important quality feature of texts on...

Boolean Operators

When searching in databases or with the Google search engine, the search results can be narrowed down by simple, so-called Boolean Operators. What are Boolean Operagates? Boolean Operators are logical Operators that are used in mathematics and computer science to logically combine statements and as conjunctions to combine or...

Boomerang for Gmail

With Boomerang for Gmail you can control when you send and receive email messages. What exactly does Boomerang for Gmail do ? Send an email later: With Boomerang, users can now write an email and schedule it to be sent automatically at the right time. Organize Follow Up: Users...

Bootstrap

Bootstrap ->(https://getbootstrap.com/) is a free open source framework for front-end mobile website development. All code is executed in the user’s browser. In contrast, in back-end development, code matching the request is executed on a server and the result is sent to the user. Bootstrap contains design templates in the...

Bounce Rate

The Bounce Rate or bounce rate of a website indicates the percentage of website visits in which only a single web page was called up and this was left again without clicking on another link or carrying out an action (e.g. download, submitting a form). Short visits of 5...

Bourbon Update

Duplicate content and purchased links are not acceptable for Google. With the Bourbon Update Google has therefore introduced another update in 2005 to improve the search results of its search engine. What is the Bourbon Update? The Bourbon Update is an update of its search engine algorithm published by...

Brain-Computer Interface (BCI)

What is Brain-Computer Interface (BCI)? A Brain-Computer Interface (BCI) is a technology that enables communication between a human or animal brain and an external technology. This term refers either to interfaces that relay signals from the brain to external hardware, or to technologies that are used to send signals...

Brand Asset Valuator

The Brand Asset Valuator (BAV) is a metric used to measure a company’s brand equity. Brand Asset Valuator was developed by an agency called“Young and Rubicam“. BAV measures a brand from the 2 points of view: Brand vitality, which refers to the current and future growth potential of a...

Brand Awareness

Brand Awareness Brand awareness is an important prerequisite for business success. The better known a brand is, the greater its sales potential. However, the degree of awareness says nothing about the assessment by consumers. Widespread awareness can also result from negative headlines such as scandals. The brands that appear...

Brand Bidding

Brand names are often used by search engine users as search terms when looking for specific products. Companies and affiliates take advantage of this to direct these users to their websites through Brand Bidding. What does Brand Bidding mean ? Brand Bidding is a term from search engine advertising...

Brand Equity

What is Brand Equity? Brand Equity refers to the value a company generates from a product with a recognizable name compared to a generic equivalent. Companies can create Brand Equity for their products by making the products memorable, easily recognizable and superior in terms of quality and reliability from...

Brand Experience

Brand Experience describes the totality of components that make up the perception of a brand for consumers. This perception is described as the cumulative impact of multiple touchpoints in the course of a customer’s interaction with a brand. What is Brand Experience? Building a Brand Experience is about, to...

Brand Management

What does Brand Management mean ? In marketing,Brand Management (engl. brand management) is the analysis and planning of the perception of a brand on the market. It means identifying the core value of a particular brand and reflecting that core value to the target customers. Goal The aim is...

Brand Parity

What does Brand Parity mean ? At Brand Parity we understand brand equality: Consumers perceive the products of a product category as interchangeable. The individual articles lack unique selling points. In a well-known Brand Parity study in 2009 commissioned by BBDO Consulting, researchers found that consumers do not see...

Brandalism

What does Brandalism mean ? The term Brandalism is a neologism composed of the words brand and vandalism. It is based on the criticism of activists that commercial advertising increasingly shapes public space. How did Brandalism emerge as a movement? In the course of the 2012 Summer Olympics in...

Brandscape

A Brandscape comprises the range of all brands present on the market (or a sub-segment thereof). Origin The anthropologist John Sherry invented the term as an English neologism (neologism) from the terms brand and landscape. According to Sherry, brands in 20th century America were so ubiquitous that one could...

Branduct

What is a Branduct? The term Branduct is a neologism composed of the two words brand and product. It describes brand names, which stand for an entire product category in the linguistic usage. How does a Branduct come into being ? In many cases, this phenomenon is based on...

Breadcrumb

The easier and more intuitive visitors can navigate through a website, the better the user experience. The Breadcrumb navigation makes it easier for visitors to find their way around. What does Breadcrumb mean in web design? A Breadcrumb, in German “Brotkrümel” is part of a separate, secondary Website navigationcalled...

Bridge Page

A Bridge Pagealso called a bridge page, doorway page, satellite page, entry page, preliminary page or gateway page, is a search engine optimized website or page with the function of directing traffic to a specific web presence. The classic bridge pages are outdated and are penalized by search engines....

Bring Your Own Device (BYOD)

Bring Your Own Device refers to employees who bring their own computing devices (e.g., smartphones, laptops, and tablets) to work with and use in addition to or instead of company-provided devices. What Does Bring Your Own Device Mean The proliferation of BYOD is growing as people increasingly own their...

Broken Access Control

What does Broken Access Control mean ? Broken Access Control is the name for a vulnerability in the access control of web applications. These vulnerabilities are among the most common web application problems regularly listed by the OWASP (Open Web Application Security Project). A Broken Access Control problem often...

Broken Authentication

What does Broken Authentication mean ? Broken Authenticationis a collective term for various vulnerabilities and security holes caused by a faulty implementation of the authentication and session management of a website. The reason for the problems is often the incorrect implementation of access controls by the web developer. In...

Broken Link

A Broken Linkalso called dead link, is a link that points to an unreachable target. When the link is opened, an error message is usually displayed. How can Broken Links be found? For example, use the free Dead Link Checker to detect dead links on your website. You can...

Broken Linkbuilding

Non-functioning links are a nuisance for internet users. Broken Link building uses these links to the advantage of your own website. What does Broken Linkbuilding mean? Broken Link building is a section of the Search engine optimization. Here, broken links on other websites are searched for in order to...

Browser Caching

Browser Caching is a technique whereby a portion of recently visited web pages is temporarily cached in the browser Cache. This allows web pages to load faster when the user visits them again. Which parts of a website can be stored in the browser Cache? Browsers usually store the...

BrowseRank

Search engines such as Google or Bing use various criteria to evaluate how important and valuable a website is for visitors. The BrowseRank from Microsoft is one of these evaluation criteria. What is the BrowseRank? The BrowseRank is an algorithm developed by Microsoft-China in the second half of the...

Brute Force Attack

What does Brute Force Attack mean ? Passwords and usernames protect bank accounts, PayPal accounts and social media accounts from unauthorized access. An old, but still frequently used method by hackers to get these credentials is the Brute Force Attack. What is a Brute Force Attacke? A Brute Force...

BSI Criticism Ordinance

Who is the BSI Criticality Regulation aimed at? The BSI Criticality Regulation is aimed at operators of critical infrastructures (KRITIS). KRITIS -Operators are companies and institutions that are required to supply the general public in the fields of energy and private and public services and for whose IT systems...

Buffer Overflow

What does Buffer Overflow mean ? A so-called Buffer Overflow or stack overflow is an error in the programming. Programming error This programming error may cause the buffer of a computer to overflow with data. Specifically, this means that data is not stored in the intended buffer, but also...

Bulk Mail

What is Bulk Mail? Bulk Mail , in the original sense of the word mass mail, refers to the mass mailing of documents with identical content to a large number of undefined recipients, for example in a postcode area. Analogously, e-mails are referred to as Bulk Mails, which are...

Burn-Down-Chart

What does Burn-Down-Chart mean ? A Burn-Down-Chart shows the remaining workload in relation to the remaining time in connection with an ongoing project. The amount of work remaining is shown on a vertical axis, while the time elapsed since the project began is placed horizontally on the graph, which...

Business Angel

The term Business Angel refers to an investor who takes a stake in a start-up in the early stages. He provides founders with the necessary start-up capital. He also brings business know-how to the company and uses his networks. Thanks to these networks, start-ups establish contacts with potential business...

Business Continuity Management

What is Business Continuity Management? Business Continuity Management (BCM) describes a Art Framework process for determining an organization’s risk of exposure to internal and external threats. The goal of BCM is to enable the organization to respond effectively to threats and risks, such as natural disasters or data breaches,...

Business Directory

In terms of digital marketing, a Business Directory (Business Directory) is an online listing of businesses. Listings contain information about specific businesses such as name, address, contact information, associations, and services and products offered. These businesses are usually categorized by location, activity or size. Advantages of the Business Directory...

Business Model Canvas

What is the Business Model Canvas? The Business Model Canvas is a method to develop or revise complex business models based on the most important key factors. This method was developed by the Swiss entrepreneur Alexander Osterwalder. Based on this basic idea, several different variants of the Model Canvas...

Buyer Value Segmentation

Every buyer has a different value for a company. Buyer Value Segmentation makes these differences usable for an individual buyer approach. What does Buyer Value Segmentation mean? Buyer Value Segmentation , in German “Käuferwertsegmentierung”, describes the differentiation of buyers on the basis of a value system, in which each...

Buzz Marketing

What is Buzz Marketing? Buzz Marketing is a marketing technique that can also be called“word of mouth“. The goal at Buzz Marketing is to initiate conversations between people about a brand or product. This marketing technique is based on consumer trust in a product or service. 5 steps to...

BVDW

What does BVDW mean ? The abbreviation BVDW stands for Bundesverband Digitale Wirtschaft. This organization represents the interests of over 650 members who come from various segments such as e-commerce, online marketing and social media. Founded in 1995, the association has its headquarters in Berlin. What functions does the...

Byte

A Byte is a digital information unit consisting of eight bits. The bits of a Bytes thus form the digits of an 8-digit binary number. What is a Byte? Originally, the Byte was the number of bits used to encode a single text character in a computer. For this...

Federal Network Agency (BNetzA)

What is the Federal Network Agency? The Federal Network Agency, short: BNetzA, is an authority that belongs to the Federal Ministry of Economics. It is one of the authorities which, with the change of the capital as well as the seat of government of Germany, has not moved to...

Scroll navigation

What is page navigation? Written documents or image galleries that have more than one page must be numbered consecutively. This is similar to a book or an illustrated book in the offline area. To be able to browse through the online documents, page navigation is used. These are clickable...