Significance for marketing
Designing better marketing campaigns:
Using complex data sets, companies can better meet the core needs of their customers by developing rich and informative content.
Make better pricing decisions:
Traditionally, companies evaluate products and services based on basic information such as product cost, competitor pricing, customer perceived product value, and demand.
With Big Data, you can use many other factors to make pricing decisions.
Display appropriate web content:
Online marketers can provide customized content to their website visitors by drawing on their knowledge base to determine which content is more appealing to individual visitors.
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