Widest user group (WNK)
>>>>>>>>>>>>>>>>>>>>>>>>>>What does WNK mean?
The key figure widest user group (WNK) shows how many users have visited a website within the last three months. This data also plays an important role in television, radio and print media, in these areas this information is called the widest circle of viewers, the widest circle of listeners and the widest circle of readers. The time periods taken into account differ: while a period of three months applies to websites, it is twelve months for print media.
The importance of WNK
The widest circle of users (WNK) indicates how many users have reached a homepage. A high number proves the popularity of a website, which is based among other things on good rankings in search engines and popularity in social networks. However, this figure does not express anything about the quality of these visits. It includes, for example, users who click through or are dissatisfied with the offer after the first visit.
The Arbeitsgemeinschaft Online Forsch (agof) is one of the most influential players in online market research, which is why it sets standards for key figures such as the widest user group. In this regard, the experts refer to Unique Users as the “reach currency”. Unique users are every single user who visits a website in a defined period of three months. Repeated visits do not count. The Unique User and thus the widest circle of users are determined with the help of Cookies.
Increasing the media reach
Page operators strive to reach as many users as possible. Above all, the respective target group is relevant. They increase the reach with a variety of measures in the short to long term.
The following instruments come into question:
- Search Engine Optimization
- Search Engine Advertising
- Social media marketing
- Marketing with advertising banners
Do you have any more questions?