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>>>>>>>>>>>>>>>>>>>>>>>>>>What does BVDW mean ?

The abbreviation BVDW stands for Bundesverband Digitale Wirtschaft. This organization represents the interests of over 650 members who come from various segments such as e-commerce, online marketing and social media. Founded in 1995, the association has its headquarters in Berlin.

What functions does the BVDW perform ?

The organization performs a variety of tasks. These include:

  • Representation of interests vis-à-vis politics
  • Information for members through studies, guidelines and training courses
  • Platform for exchange, for example at specialist conferences
  • Certifications, including the BVDW certificate SEO

Structure and initiatives

The BVDW is divided into numerous specialist committees such as Affiliate Marketing, Content Marketing and Smart Home. The expert panels bring together representatives from specialist areas such as full-service digital agencies and sales avacation agencies. In addition, there are various departments such as Digital Policy, Market Research and Legal, which provide concrete services such as the preparation of a BVDW study. Initiatives are characterised by the fact that they bring together the various bodies and sectors. One example is the Start-ups initiative.

Events and awards of the association

With the dmexco, the Bundesverband Digitale Wirtschaft organizes one of the most important trade fairs in Germany. In addition, it organizes award ceremonies such as the German Digital Awards, which receive a great deal of media attention. Rankings such as the Internet Agency Ranking complement this.

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