Commission Junction (CJ)
What is Commission Junction?
Commission Junction (CJ) is one of the oldest affiliate marketing networks
in the world. Founded in 1998 and headquartered in Santa Barbara, California, it became part of the public company Alliance Data in 2014, which renamed it CJ Affiliate. Due to the long tradition, the old name Commission Junction (CJ) is still in use.
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What does it do?
The service provider operates as a classic affiliate marketing platform; as one of the pioneers in this field, it has played a key role in shaping this form of marketing. The business model is based on bringing advertisers and publishers together:
- Advertisers provide CJ with different advertising media.
- Publishers register with their websites on the platform and integrate these advertising materials on their homepages and blogs. If users click on them and make sales on the target website, the publishers receive a commission. They also receive a fee for leads such as obtaining a credit offer.
The US company operates worldwide. CJ has offices in the UK, Germany, France and South Africa. In Germany, the network operates its office in Munich.
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