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>>>>>>>>>>>>>>>>>>>>>>>>>>The more a company knows about its prospects and customers, the more targeted marketing measures can be carried out. CRM Systems support marketers in building and maintaining customer relationships.

What does CRM mean ?

CRM is an abbreviation for Customer Relationship Managementthe English term for customer relationship management. Customer Relationship Management generally includes the entire process of managing interactions with existing and potential customers. This includes the collection of data and information to build, improve and manage customer relationships. However, the term is most often used in reference to CRM enterprise software solutions or technologies.

CRM in online marketing

Every interaction, every contact – via a website, phone or email – with potential and existing customers provides valuable information. Knowledge about customer behavior and individual preferences is one of a company’s most valuable resources. Customer relationship management helps marketers across the customer lifecycle gain deep insight into customer behavior and buying habits. This information can be used to improve marketing, customer service, and business operations. Customer relationship management systems enable marketing , sales force and contact center automation, support sales reps and customer service, and help answer customer inquiries.

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