Cross Device Ad Targeting
What is Cross Device Ad Targeting?
What are the advantages?
Targeting device IDs and users on multiple platforms sounds very tempting. And it’s true that it’s effective quite often. But what makes it more viable than traditional forms of marketing?
What cross-device marketing benefits make it worthwhile in today’s market?
- Deeper insights into the impact of marketing spend.
- Adds new layers to track marketing spend and returns.
- More informed decisions about where to invest marketing budget become possible.
- Identify the most beneficial advertising channels.
- Deeper insights into the customer journey and experience.
- Synchronize offline and online user activity.
- Identify relevant user patterns.
Do you have any more questions?