What does Double Opt-out mean?
Double Opt-out is a two-step process by which users can unsubscribe from a newsletter.
It takes two clicks to complete the logout:
- Users initiate their cancellation with a first click, usually a corresponding link can be found in the newsletter.
- The second step in double opt-out is an email from the company with a link to unsubscribe. Only when users click on this link will they no longer receive the newsletter.
What are the advantages and disadvantages of Doubleclick Opt-out?
In the worst case, the addressees are annoyed with the company and consider it dubious due to the cumbersome unsubscribe procedure by e-mail.
You can find more information about the double opt-out here:
Do you have any more questions?