Data Management Platform
How does a Data Management Platform (DMP) work?
A DMP organizes first-party audience data into categories determined by the platform’s users.
- Segmentation and audience building
Once the data is organized into segments on the platform, this information can be used to create audiences for specific marketing campaigns.
- Insights and audience profiling reports
Shortly after data is organized and classified, it can be analyzed to identify customer patterns, trends, and intent.
The final step is to activate the data by putting it to use.
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