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Data Management Platform

>>>>A Data Management Platform (DMP) collects and organizes data from multiple first-, second- and third-party data sources and makes it available to other platforms to use for targeted advertising, personalization, content customization and the like. Data Management Platform en connects many platforms in a neutral way, allowing marketers to use their powerful audience data when and where they want.

How does a Data Management Platform (DMP) work?

There are 4 basic steps to getting started with a DMP.
  1. Organize
    A DMP organizes first-party audience data into categories determined by the platform’s users.
  2. Segmentation and audience building
    Once the data is organized into segments on the platform, this information can be used to create audiences for specific marketing campaigns.
  3. Insights and audience profiling reports
    Shortly after data is organized and classified, it can be analyzed to identify customer patterns, trends, and intent.
  4. Activation
    The final step is to activate the data by putting it to use.

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