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E-Marketplace

What is an e-marketplace? The term E-Marketplace is the English term for electronic marketplace (EMP). From a functionality perspective, e-marketplaces are electronically supported institutions. Their purpose is the exchange of services. Thus, e-marketplaces are generally trading places or marketplaces. A trading place where, however, only trading partners who have...

Early adopters

What are early adopters? The Anglo-Saxon term Early Adopters describes people who want to use innovative products as early as possible. Freely translated, it refers to “first or early adopters”. Today, the term is mainly used in technology marketing. Companies use early adopters as “trendsetters”, for example to make...

Early majority

What does Early Majority mean? The term “early majority” comes from the diffusion theory of Evertt Rogers. Rogers’ diffusion theory, who found that there are five groups within the population that adopt innovations at different speeds. The early majority plays the role of “the first big wave of buyers”....

Earned media

What is Earned Media? The term Earned Media refers to media content published about a company that has earned it through the quality of its products, services & Co. In practical terms, this includes all independent recommendations, customer reviews, blog entries and articles in the press, both online and...

EasyPage

What does easyPage mean? easyPage is a homepage construction kit from goneo Internet GmbH, founded in 2006. The offer can be used completely via the browser and does not require installation on a computer. Users have to pay a setup fee and a monthly fee. In addition, the web...

EBCDIC (Extended Binary Coded Decimal Interchange Code)

Description EBCDIC (Extended Binary Coded Decimal Interchange Code) is an 8-bit character encoding used primarily on IBM mainframe and IBM midrange computer operating systems. It descends from the code used for punched cards to the corresponding binary coded 6-bit decimal code used for most of IBM’s computer peripherals in...

ECC-RAM

What does ECC-RAM mean? ECC-RAM is a high-quality main memory with integrated error correction. It is often used in servers and high-performance workstations. The designation is made up of two abbreviations. ECC stands for Error Correcting Code, RAM for Random Access Memory. The memory is able to recognize and...

Ecotainment

What does Ecotainment mean? Ecotainment is a fusion of the two terms ecology and entertainment. Behind this term lies a well thought-out marketing strategy based on an emotional communication concept, which is primarily used for the effective distribution of ecologically relevant content and products. Basically, it is about an...

EDIFACT

Definition EDIFACT(Electronic Data Interchange for Administration, Commerce and Transport) stands for electronic data interchange for the administration, commerce and transport sectors. It is an international EDI standard developed by the United Nations. Following the convergence of the UN and US/ANSI syntax proposals, the UN/EDIFACT syntax rules were approved by...

Embedded

What does the term embedded mean? The word “embedded” comes from the English language. It means embedded. The term is used in the technical context of IT as an “embedded system”. It refers to “binary digital systems” (computers) that perform special tasks. For this purpose, the special computer system...

Emoji

What is an emoji? An emoji is a so-called pictogram that is primarily used in chat or SMS communication. Unlike emoticons, emojis are not only used to express emotions, but can also represent terms from different areas, such as “music” or “cars” in picture form. Use The emojis were...

Emoticon

What is an emoticon? The term emoticon is an English artificial word. It is made up of the expressions emotion (sensation/feeling) and icon (symbol/sign). Emoticons are thus combined to German terms: Emotional sign Sensitivity symbols Emoticons are used to describe a symbolized representation of feelings. The symbols consist of...

Emotional Targeting

What is Emotional Targeting? Emotional Targeting is a special form of targeting in which advertisers consciously want to address recipients on an emotional level. To achieve this, so-called “triggers” are used specifically on websites that can influence the emotional centres in the brain. Emotional Targeting is based on the...