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E-Marketplace

What is a E-Marketplace? The term E-Marketplace is the English term for electronic marketplace (EMP). From a functionality point of view, E-Marketplaces are electronically supported institutions. Their purpose is the exchange of services. Thus E-Marketplaces are generally trading places or marketplaces. A trading place on which, however, only trading...

Early Adopters

What are Early Adopters? The Anglo-Saxon term Early Adopters describes people who want to use innovative products as early as possible. Loosely translated it means “first or early adopters”. Today, the term is mainly used in technology marketing. Companies use Early Adopters as a “trendsetter” to publicize a new...

Early Majority

What does Early Majority mean ? The term Early Majority or “early majority” comes from the diffusion theory of Evertt Rogers. Rogers found that there are five groups within the population that adopt innovations at different rates. The early majority plays the role of “the first big wave of...

Earned Media

What is Earned Media? The term Earned Media – “earned media” – refers to those published media content about a company, which it has earned through the quality of products, services & Co. In practice, this means all independent recommendations, customer reviews, blog entries and articles in the press,...

EasyPage

What does easyPage mean ? easyPage is a homepage construction kit of the 2006 founded goneo Internet GmbH. The offer can be used completely via the browser and does not require installation on a computer. Users have to pay a setup fee as well as a monthly fee. In...

EBCDIC (Extended Binary Coded Decimal Interchange Code)

Description EBCDIC (Extended Binary Coded Decimal Interchange Code) is an 8-bit character encoding used primarily on IBM Mainframe- and IBM midrange computer operating systems. It is derived from the code used for punched cards to represent the corresponding binary-encoded 6-bit decimal code used for most of IBM’s computer peripherals...

ECC-RAM

What does ECC-RAM mean ? ECC-RAM is high quality memory with built-in error correction. It is often used in servers and high-performance workstations. The designation is made up of two abbreviations. ECC stands for Error Correcting Code, RAM for Random Access Memory. The memory is capable of recognizing and...

Ecotainment

What does Ecotainment mean ? Ecotainmen (ecotainment) is a fusion of the two terms ecology and entertainment. Behind this term is a well thought-out marketing strategy based on an emotional communication concept, which is primarily used for the effective dissemination of ecologically relevant content and products. Basically, it is...

EDIFACT

Definition EDIFACT(Electronic Data Interchange for Administration, Commerce and Transport) stands for electronic data interchange for the administration, commerce and transport sectors. It is an international EDI standard developed by the United Nations. Following the convergence of the UN and US/ANSI syntax proposals, the UN/EDIFACT syntax rules were approved by...

Embedded

What does the term embedded mean? The word “embedded” comes from the English language. It means embedded. The term is used in the technical context of EDP as “embedded system”. This refers to “binary-valued digital systems” (computers) that perform special tasks. For this purpose, the special EDP system is...

Emoji

What is a Emoji? The Emoji is a so-called pictogram, which is primarily used in chat or SMS communication. Emoji s are not, like Emoticons for example, only used to express emotions, but can also represent terms from different areas, such as “music” or “cars” in picture form. Usage...

Emoticon

What is a Emoticon? The term Emoticon is an English artificial word. It is composed of the expressions emotion (feeling) and icon (symbol). Combined to German terms Emoticons are thus: Sentiment Symbols Sentiment Symbols In use are Emoticons to describe a symbolized representation of feelings. The symbols consist of...

Emotional Targeting

What is Emotional Targeting? Emotional Targeting is a special form of targeting in which advertisers consciously want to address recipients on an emotional level. To achieve this, so-called “triggers” are specifically used on websites, which can influence the emotional centres in the brain. Emotional Targeting is based on current...