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>>>>>>>>>>>>>>>>>>>>>>>>>>What is F-Commerce?

F-Commerce is a term that stands forFacebook commerce and is used in the world of online business. It focuses on designing and developing content and storefront sites within the social networking website Facebook. In simple words, it means selling goods and services within

The term “social commerce” means the same thing, but includes all types of e-commerce that occur within social media, i.e. Facebook and other online social networking websites. The word “commerce” alone refers to the buying and selling of things anywhere, face-to-face, by phone, in writing, online, with cash, by credit card, or barter.


With more than three-quarters of all online information now coming from individuals, much of it on social networking sites, finding ways to do business in these environments is big business.

F-Commerce is a growing market

Facebook, based in Menlo Park, California, is the world’s largest online social media and social networking service, with about 1.71 billion monthly active users. Facebook commerce aims to leverage elements from the classic Facebook to drive sales. It’s not uncommon for people to use this term these days when referring to all social media websites.
Facebook founders Chairmann and CEO Mark Zuckerberg realized that with the high number of active users, it could be monetized by inviting people and businesses to use the environment to sell things.

People who analyze F-commerce typically distinguish between Facebook page transactions and those that occur through Facebook Open Graph, a tool for merging third-party websites with the social media site. Some commercial companies set up FacebookShops that generate sales from active users, while others target more sophisticated ads to drive online users to other outlets.

Tips for an effective F-Commerce

  • Audience: building a large fan audience. These people are, in effect, the so-called “passing trade,” people who walk or drive by the front of a store.
  • Competition: effective way to build a large fan community.
  • Ease of Use: Nothing is more detrimental to online business than complicated navigations and unfriendly form that make buying seem cumbersome.
  • Images: Products should be accompanied by excellent images and detailed descriptions.
  • Security: ensuring that online transactions are secure. Potential buyers should be informed that this is the case.

Advantages and disadvantages of F-Commerce

  • Communication in a direct and convenient way
  • Customer loyalty can be improved
  • Increased visibility
  • Feedback from customers can be obtained more easily
  • Involvement is strengthened
  • Risk of shitstorms
  • Anonymity, as personal customer contact is missing
  • Sharing risk due to uploading of image media
  • Effort and need for capacity to maintain the Internet presence
  • Not all customers are active in social media


Creating a Facebook page for a Shop is akin to having a neighborhood store where potential customers are more likely to stop by every day and be reminded again of new deals and special products.
Facebook Commerce makes it easy to manage and monitor all active sales and marketing activities. It also provides the ability to link the web-Shop with inventory and order information, as the Facebook page and the web-Shops data are seamlessly connected. Potential customers browsing the sellers’ products in their Facebook-Shop can comment, share and like the products and the page. Each action thus constitutes a social recommendation as it is displayed in the potential buyer’s news feed. With F-Commerce you can bring the Shop directly to the customer, so that a shopping experience has been created.

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