What is a fat footer?
The term fat footer basically refers to the end of a page on a website that has a very extensive design. Due to its special position in the overall concept of a website, the footer of a page is ideally suited to be used in a special way. So-called“fat footers” are increasingly being used for this purpose.[su_list icon=”icon: bell” icon_color=”#187bc0″ indent=”-5″] There are a variety of different ways to use the footer of a page effectively, such as:
- Dynamic display of new and popular articles
- Search form that allows visitors to search the entire site
- Links to other pages
Modern websites are usually created dynamically by using a so-called “Content Management Systems“(CMS) and are in a continuous change regarding content, layout and design. In modern web development, the design and structural layout of the end of the page plays a particularly important role. Whereas in the past, in many cases, only links to other important websites or the imprint could be found here, nowadays page ends are designed much more effectively and visually appealing through the use of fat footers. They often contain particularly important offers and information, so that visitors can use the web presence even more effectively.
Examples of use for fat footers
A popular design for the bottom of the page is to structure the content in columns. For example, content can be listed in three or more columns arranged next to each other. For example, the imprint or an interactive map for directions can be placed at this point. Typically, the footer also includes links from the company to popular social media, such as Twitter, Facebook or Instagram. In many cases, interactive content is also included in the footer. These may include, for example:
- upcoming events
- Posts from social networks and portals
In addition, prices and certificates for the quality of the company’s services and products are also moved to the footer, as this is where they fall into the visitor’s attention and can increase trust in the website and the company. Another option to use the footer most effectively is to embed the most important call-to-action(CTA), such as the call to subscribe to the newsletter.
Especially effective on mobile devices
Meaningful fat footers are a particularly good way to convey important content in this age of ubiquitous mobile devices. In many cases, users unintentionally reach the footer of websites when quickly swiping across the display of their mobile device. Having relevant information presented at this point has advantages for both sides: The visitor finds the information that is important to him, why he actually called up the website, and webmasters and website owners can use this measure to ensure that the visitor stays longer on the website.
Fat footers are ideal for enriching the bottom of a website with information that is relevant to the visitor, thus offering them added value.
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