>>>>>>>>>>>>>>>>>>>>>>>>>>What is a Fat Footer?
With the term Fat Footer basically refers to the end of a page of a website, which is designed in a very extensive way. Due to its special position in the overall concept of a website, the footer of a page is ideally suited to be used in a special way. For this purpose, so-called “Fat Footer” are increasingly used for this purpose.
- Dynamic display of new and popular articles
- Search form that allows visitors to search the entire site
- Links to other pages
Modern websites are usually created dynamically by the use of a so-called “content management systems” (CMS) dynamically and are in a continuous change regarding content, layout and design. In modern web development, the design and structural layout of the end of the page plays a particularly important role. Whereas in the past in many cases only links to other important websites or the imprint could be found here, page ends are nowadays designed much more effectively and visually appealing through the use of Fat Footern . They often contain particularly important offers and information, so that visitors can use the web presence even more effectively.
Examples of use Fat Footer
A popular design for the bottom of the page is to structure content in columns. For example, content can be listed in three or more columns arranged next to each other. For example, the imprint or an interactive map for directions can be placed at this point. Typically, the footer also includes links from the company to popular social media, such as Twitter, Facebook or Instagram. In many cases, interactive content is also included in the footer. These may include, for example:
- upcoming events
- Posts from social networks and portals
In addition, prices and certificates for the quality of the company’s services and products are also moved to the footer, as this is where they fall into the visitor’s attention and can increase trust in the website and the company. Another option to use the footer most effectively is to embed the most important call-to-action(CTA), such as the call to subscribe to the newsletter.
Particularly effective on mobile devices
Meaningful Fat Footer are a particularly good way to convey important content in this age of ubiquitous mobile devices. In many cases, users unintentionally reach the footer of websites when quickly swiping across the display of the mobile device. Having relevant information presented at this point has advantages for both sides: The visitor finds the information that is important to him, why he actually called up the website, and webmasters and website owners can use this measure to ensure that the visitor stays longer on the website.
Fat Footer Content Management Systems are ideally suited to enrich the end of a website with information relevant to the visitor, and in this way offer them added value.
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