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(Google) Traffic Estimator

The (Google) Traffic Estimator was a tool provided by Google to support Google AdWords campaigns. The tool helped to select suitable keywords and to define a reasonable maximum ad price. Its task is fulfilled today by Google Keyword Planner. The (Google) Traffic Estimator provided estimates on: Search volume Clicks...

GDPR

The GDPR came into force on 25 May 2018. It serves to protect the personal data of people who come into contact with a company or a public institution. What is hidden behind the acronym? DSGVO is the abbreviation for the General Data Protection Regulation. It was conceived by...

Gender Marketing

What is Gender Marketing? Gender Marketing is based on the idea that buying and consumption behaviour follows gender-specific rules. The buying behaviour of men is supposed to differ significantly from that of women, so the assumption. Gender marketing attempts to make this assumption economically viable through products and services...

Geo Marketing

What is Geo Marketing? Geo Marketing is an area of modern marketing that deals with the geographical aspects of marketing. With the help of Geo Marketing, marketing decisions are variously oriented towards spatial structures. By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Always unblock...

Geo-IP

What does Geo-IP mean ? A Geo-IP is the mapping of an IP address to the exact geographic location of an Internet connection. By using this technology, different application scenarios can be realized, such as the geographical determination of website visitors or the exact control of advertising measures. Functionality...

Geofencing

Marketers want to provide tailored advertising messages at the point of interest. Dispatchers want to see whether their drivers stay on the prescribed route. And when the last person has left the house in the morning, the heating should be turned down. This and more is made possible by...

Geotagging

What is Geotagging? Geotagging is a process in which GPS coordinates are added to photos to make them easier to find. How does Geotagging work ? The process works on the basis of GPS coordinates. Photographs are provided with this data in order to be able to determine the...

Geotargeting

Geotargeting is the location of a user by the IP address used. Each user is assigned an IP address. With an analysis it is possible to determine the location of the user. The assignment is not always clearly to a user, rather it is possible to assign each IP...

German Telemedia Act (TMG)

Since 2007, the GermanTelemedia Act (TMG) has encompassed all laws relating to so-called telemedia in Germany. Telemedia includes all electronic information and communication services that are not covered by the Interstate Broadcasting Treaty or the Telecommunications Act. These include, for example, onlineShops, auction platforms, webmail services, chat services, blogs,...

GET-Parameter

Besides POST, a GET-Parameter is the common way for a client using HTTP protocol to request information from a server over the network. These are always so-called name-value pairs that are sent via the URL. Therefore, the expression URL parameter is also quite common. By loading the video, you...

Gibberish Scores

What does Gibberish Scores mean ? Gibberish Scores is a system of Google to separate senseless “gibberish” (German translation of Gibberish) from relevant content. In German, it is therefore also often referred to as “Schwafel-Score”. The first patent for the corresponding system was filed in 2009. Since then, the...

GIF

What does GIF mean ? GIF is the abbreviation for Graphics Interchange Format. The procedure allows a lossless reduction of images. In addition, several individual images can be stored within one GIF. Suitable programs such as web browsers play these short clips. This possibility still contributes significantly to the...

Gigabyte (GB)

What is a gigabyte? Anyone who remembers the 1990s knows how astronomically large a hard disk with a Gigabyte (GB) was back then: in 1995, you first had to be able to fill 1000 megabytes of storage space with your data. The term Gigabyte is a compound of the...

Git

Git is a popular open source tool that is primarily used for distributed version control of software products. The tool is used in large international companies as well as by private software developers worldwide and can be used together with a variety of different platforms and IDEs(Integrated Development Environment)....

GitLab

What is GitLab? Git Lab is a web-based DevOps lifecycle tool that provides a Git repository manager. This provides wiki, issue tracking and CI/CD pipeline capabilities using a developed open source license. The software was worked out by Ukrainian developers Dmitriy Zaporozhets and Valery Sizov and is used by...

Gizmodo

What is Gizmodo? Gizmodo is the name of a gadgets weblog run by the us company Gawker Media. The website, which is offered in several languages, is one of the most influential and most widely read blogs in this genre. The fact that the offer is permanently attractive for...

Glitch

What is a Glitch A Glitch is a short-lived glitch in a system and usually refers to a transient error that clears itself and makes troubleshooting difficult due to its transient nature. The term is particularly common in the computer and electronics industries, is encountered when measuring through circuits,...

Global Market Finder

Global Market Finder is a tool from Google, which is officially intended to research suitable markets for your own company anywhere in the world. In fact, however, it is particularly well suited for creating functioning AdWords ads – and this free of charge. The Global Market Finder combines the...

Glossary

Welcome to our Online Marketing Glossaries. Here you will find all relevant information on the topic of online marketing, arranged alphabetically by keyword. This glossary is constantly updated so that you are always up to date in a subject area characterized by innovation and novelties today and also in...

Gmail Sponsored Promotions

What are Gmail Sponsored Promotions? Gmail Sponsored Promotions – in short GSP – are an advertising format of Google. It allows ads to be placed directly in the email inbox of Gmail users. In 2018, Gmail recorded 1.5 billion active user accounts, so the advertising potential of the platform...

GOMS Analyse

Definition The GOMS Analyse is a specialized human information process model for observing human-computer interactions that describes a user’s cognitive structure in terms of four components. It is a widely used method by usability specialists for computer system designers because it provides quantitative and qualitative predictions about how people...