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Search engines index homepages to see how relevant they are for certain search queries but how do Google, Bing and Co. go about it?

After a homepage or a blog is finished, the indexing is done before it is shown in the SERPs, i.e. the pages of the search results. How does the so-called indexing of a homepage, blog or webshop work? How do you index a homepage at Google, Bing and other search engines? You can find out in this article!

What is indexing?

In order to appear on the index, i.e. the results of the search engines, Google, Bing, Yahoo and others must index the page. If you simply wait for a page to show up in the search results, you need patience.

In order to have a new homepage appear in the results as quickly as possible, many search engine providers provide so-called webmaster tools.

How often does Google index a page?

Automatic updates are less frequent than one might think, more about this from John Mueller, Senior Webmaster Trends Analyst at Google:


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How do search engines index?

Crawlers crawl the structure of a web page. If the page was packaged as an application, crawlers decode the application and analyze the content when indexing. Search engines index the content of a home page. Every form of content is taken into consideration, be it words, the alternative titles of images or metatags, metadescriptions and links. The number of certain keywords and the importance of the page are recorded and later have an influence on the ranking.

Manual indexing at Google and Bing?

Tools for webmasters offer the possibility to speed up the process. Usually the sitemap has to be uploaded or linked. Webmasters or owners are asked to confirm their authorization to index the page.

If a search engine does not offer the possibility to abbreviate the indexing, sometimes it is necessary to wait for weeks until the crawlers have created a picture of the web presence.


Using the tools doesn’t just offer a speedup on the way to search results. Insights on how often the site shows up in searches, how often it is clicked on in search results, and average positioning are also provided for free. In addition to the statistics on search behavior, there is also information on errors on the page and the display on mobile devices.

The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size. It’s like the index in the back of a book – with an entry for every word seen on every webpage we index. When we index a webpage, we add it to the entries for all of the words it contains.

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