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LAMP-Server

Definition A LAMP-Server refers to a server infrastructure. It is a well-known web development platform that is commonly used to run dynamic web pages. The distinctive feature of a Lamp server is that it consists of Linux, Apache, MySQL and PHP/Python/Perl. Usually, the LAMP-Server is chosen for its solid...

Language Targeting

The term “Language Targeting” refers to the alignment of websites or online advertisements that automatically adapt to the language of the respective visitors. For webmasters and website operators with an international focus, websites in the language of the target group are of great importance so that the websites can...

Laravel

Laravel is a free open source framework based on the PHP (Hypertext Preprocessor) programming language. The framework was developed by the US-American computer scientist Tylor Otwell and is primarily intended for the development of performant web applications according to the Model-View-Controller-Paradigm (MVC). Laravel features some particularly useful functionalities, such...

Last-modified

Last-modified describes an optional part of an http header that is intended to make abrowser ‘s work easier. For this reason, the term “Last Modified http Response Header” is often used as an alternative. The header is used for the communication between browser (Client) and server. The Client asks...

Late Majority

What does Late Majority mean ? The term “Late Majority” or late majority comes from the diffusion theory established by Everett M. Rogers in the 1960s. It describes the proportion of the population that takes up innovations only with a delay. The innovations are accepted only when the “Early...

Latent Semantic Indexing

What is Latent Semantic Indexing (LSI)? Latent Semantic Indexing (LSI) is a special technology used in the process of improving the quality of search results in search engines. The procedure is based on a different methodology compared to the pure search for specific keywords (keywords). Within the framework of...

Layer Ad

The term “Layer Ad” is of English origin and translated into the German language means something like “layer ad”. It is a special form of online advertising, where the ad is placed over the actual content of the website. How it works Layer Ad s are usually developed in...

LDAP (Lightweight Directory Access Protocol)

Description The LDAP (Lightweight Directory Access Protocol) is an open, vendor-neutral, industry-standard application protocol for accessing and managing distributed directory information services over an IP network. Directory services play an important role in the development of intranet and Internet applications by enabling the exchange of information about users, systems,...

Lead Country Concept

The term “Lead Country Concept” (LCC) is used to describe a concept that is primarily used ininternational marketing. LCC describes a methodical approach for the development of international markets, which is carried out in stages. Characteristic of this approach is that the leading position of a service or product...

Lead Scoring

The explicit information refers to the profile of the lead. In this context, all relevant information concerning the person or company behind the lead is registered. This can be, for example: Based on this information, the evaluation can be given for each lead in relation to a potential...

Link Popularity

Link Popularity is a term that indicates how many other links point to a particular website. The term has two different forms, Internal and External. Internal Link Popularity is the number of links to the website from pages belonging to that website. External Link Popularity is the number of...

Link Prefetching

The speed at which a web page loads and displays is an important criterion for a positive user experience, especially when using the mobile internet. When creating a web page, various methods are available with which the display can be accelerated. One of these methods is the so-called Link...

Linkbait

What does Linkbait mean ? A particularly popular strategy in the field of online marketing and search engine optimization is the Linkbait, which is often referred to as clickbait. The goal is to generate as much traffic as possible for one’s own website, blog or other Internet offer. In...

Linkerati

Linkerati are influential internet personalities who are characterized by a high reach. For example, reach takes the form of followers on a social network or many readers of a blog. They take an important role in online marketing. They represent multipliers of one’s own reach when they link or...

Linkfarm

What is a Linkfarm? A Linkfarm is a website or group of websites created for the sole purpose of increasing the link popularity of another website by increasing the number of incoming links. It usually looks like a normal website, but most of the content consists of hyperlinks –...