Skip to main content

LAMP server

Definition A LAMP server is a server infrastructure. It is a well-known web development platform that is often used to run dynamic web pages. The special feature of a Lamp server is that it consists of Linux, Apache, MySQL and PHP/Python/Perl. Usually the LAMP server is chosen for its...

Language targeting

The term “language targeting” refers to the targeting of websites or online advertisements that automatically adapt to the language of the respective visitors. For webmasters and website operators with an international focus, websites in the language of the target group are of great importance so that the websites can...

Laravel

Laravel is a free open source framework based on the PHP (Hypertext Preprocessor) programming language. The framework was developed by the US-American computer scientist Tylor Otwell and is primarily intended for the development of performant web applications according to the Model-View-Controller-Paradigm (MVC). Laravel stands out for some particularly useful...

Last-modified

Last-modified describes an optional part of an http header that is intended to make abrowser ‘s work easier. Therefore, the term “Last Modified http Response Header” is often used as an alternative. The header is used for the communication between browser (client) and server. The client asks when the...

Late majority

What does Late Majority mean? The term “late majority” comes from the diffusion theory established by Everett M. Rogers in the 1960s. It describes the proportion of the population that is slow to adopt innovations. Innovations are only accepted if the “early majority” has already adapted them. The late...

Latent Semantic Indexing

What is Latent Semantic Indexing (LSI)? Latent Semantic Indexing (LSI) is a special technology used in the process of improving the quality of search results in search engines. The procedure is based on a different methodology compared to the pure search for specific keywords (key terms). Within the framework...

Layer ad

The term“Layer Ad” is of English origin and translated into German means something like “Schichtanzeige”. It is a special form of online advertising, where the ad is placed over the actual content of the website. How it works Layer ads are usually implemented in the open web technologies CSS...

LDAP (Lightweight Directory Access Protocol)

Description Lightweight Directory Access Protocol (LDAP) is an open, vendor-neutral, industry-standard application protocol for accessing and managing distributed directory information services over an IP network. Directory services play an important role in the development of intranet and Internet applications by enabling the exchange of information about users, systems, networks,...

Lead Country Concept

The term “Lead Country Concept” (LCC) refers to a concept that is primarily used ininternational marketing. LCC describes a methodical approach for the development of international markets, which is carried out in stages. Characteristic of this approach is that the leading position of a service or product in a...

Lead scoring

Lead scoring is a system used in the evaluation for the qualification process of leads. As part of the system, each lead is assigned an alphanumeric value that explicitly indicates whether a lead is ready to buy, should be nurtured or discarded. This system is primarily used in B2B...

Link farm

What is a link farm? A link farm is a website or group of websites created for the sole purpose of increasing the link popularity of another website by increasing the number of incoming links. It usually looks like a normal web page, but most of its content consists...

Link Popularity

Link Popularity is a term that indicates how many other links point to a particular website. The term has two different forms, Internal and External. Internal Link Popularity refers to the number of links to the website from pages belonging to that website. External Link Popularity is the number...

Link prefetching

The speed with which a web page is loaded and displayed is an important criterion for a positive user experience, especially for mobile Internet use. When creating a Web page, there are various methods available to speed up the display. One of these methods is so-called link prefetching. What...

Linkbait

What does linkbait mean? A particularly popular strategy in the field of online marketing and search engine optimization is the linkbait, which is often referred to as clickbait. The aim is to generate as much traffic as possible for your own website, blog or other internet offer. Thereby as...

Linkerati

Linkerati are influential Internet personalities with a high reach. For example, the reach takes the form of followers in a social network or many readers of a blog. They play an important role in online marketing. They are multipliers of their own reach, for example when they link or...