What does Navigability mean ?
The Navigability is a measure of how easy it is for visitors to find their way around a website and therefore an expression for the user-friendliness of a website.
Originally, the term comes from the shipping industry and means how well or badly a ship can be navigated.
What are characteristics of a good Navigability?
A good navigation is intuitively usable, clearly structured and leads visitors without detours to the information they are looking for. Standards have emerged over the past few years for the placement of website navigation. Visitors expect the main navigation menu to be located high up in the header area of a website when they are surfing on a PC or laptop.
For large web pages, a Breadcrumb trail should also be displayed at the top of the web page. Mobile Internet users are now accustomed to using a so-called hamburger menu, which only becomes visible when the corresponding icon is clicked.
Importance of Navigability for search engine optimization
A clear and intuitively usable navigation is an important criterion for user-friendliness and a positive user experience. The easier it is for visitors to find their way around a website, the longer they will stay on it. For Google, a long dwell time is a sign of the quality of a website and an important criterion for the ranking in the organic search results (SERP).
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