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On-Premise

What does On-Premise mean? On-Premise (often abbreviated On-Prem) describes a special license model for software use. The corresponding program is only rented by the user, but actually operated responsibly on his own system. Until around 2010, this concept was widespread, but has now largely died out. Cloud Computing has...

OnePager

OnePager are homepages that consist of only one web page. Subpages are missing. In the course of the increasing use of mobile devices, they are gaining in importance. They go hand in hand with advantages and disadvantages: What speaks for OnePager? The navigation on these websites is easy. Users...

Online Marketing Forum

Overview makes life easier! In the fast-paced time through which we rush today, things change almost daily. Especially in the WWW the events overturn. To not only get the overview but also to keep it, often a lot of effort is necessary. We have made it our goal to...

Onsen UI

What is Onsen UI? The open source UI framework Onsen UI was primarily designed for the use of mobile operating systems. It should be noted at this point that frameworks represent programming structures that can be used within software engineering. By and large, frameworks can also be described as...

Open Directory Project

What is Open Directory Project? The Open Directory Project, abbreviated ODP, also known as DMOZ (derived from the domain directory.mozilla.org) or “Directory Mozilla”, was a large, multilingual web directory maintained by volunteer editors. DMOZ was long considered one of the most important directories on the web. Launched in 1998,...

Open Marketplace

What does the term Open Marketplace mean ? The term Open Marketplace (open marketplace) describes the economic system of an “in facto free market”. In practice, such a “free” market is a theoretical thought model. It stands for markets without barriers and even without taxes. A market in which...

Open Mobile Alliance

What does Open Mobile Alliance The Open Mobile Alliance (OMA) is an association of various organizations and companies. The members of the organization actively work on the development of standards in the field of mobile communications to ensure the best possible compatibility and interoperability of mobile devices. General information...

Open Rate

In email marketing, success monitoring is indispensable in order to be able to optimise the content and delivery times of the emails. An important key figure for measuring the success of e-mail campaigns is Open Rate. What is the Open Rate? The Open Rate, in German “Öffnungsrate” is a...

OpenCV

What means OpenCV OpenCV is the abbreviation for the Open Source Computer Vision Library. The program library for computer vision and machine learning software contains more than 2,500 algorithms for image processing and analysis. The library was launched in 1999 by Intel in Russia and came back to Intel...

OpenSSH

What does OpenSSH mean ? OpenSSH is a collection of programs for secure interaction between network devices. It is based on the eponymous protocol SSH (Secure Shell), which establishes a network connection between two participants, usually encrypted via AES . OpenSSH is free and open source. It is developed...

Opera

Faster and better browsing – that’s what the web browser Opera promises. What’s behind it and how does it compare to the competition? Opera is considered a pioneer and trailblazer for web browsing as we know it today due to the introduction of features such as tabbed view and...

Opportunity To See

The translation of the term Opportunity To See (short: OTS) – “opportunity to see” – does not automatically suggest its meaning: OTS is used in media planning and means something like average contact. The term thus indicates how often a user has come into contact with an advertising medium...

Optimizely

Optimizely is an American company that produces software to optimize the customer experience for other companies. The Optimizely platform’s technology provides A/B testing tools that compare two versions of a web page for performance, as well as so-called multivariate testing. Optimizely also enables personalization, which can be used to...

Orkut

Orkut was the name of a social network that was particularly popular in Brazil. The communication and contact platform enabled its users to cultivate new and old acquaintances. By providing information about themselves, users with similar interests were supposed to find each other. However, the social network only existed...

OsCommerce

osCommerce (= “Open Source Commerce“) is an e-commerce software as well as a software for the handling/management of online stores. The software is compatible on any web server, provided MySQL or PHP are set up. It is a freely available software. Official version Currently there are two official versions...

Outbound Links

If you want to be successful, you also need the right network for good search engine results. What are Outbound Links and what role do they play? To adorn oneself with other people’s feathers is taboo – if you follow the saying. From a scientific paper to a professional...

Outgoing links

What are outbound links? Outbound links, also called external links or Outbound Links, are links that point from one website to another domain. Are outbound links a ranking factor? For Google, a website’s outbound external links do not count as a ranking factor. However, external links that clearly indicate...

Outsourcing vs. Insourcing

Outsourcing and insourcing are unequal siblings: in order to describe one of them, one must also deal with the other. This fact is gaining in importance, especially because European companies have been returning to their own competencies for some years now. An increasing number of companies are doing more...

Over Optimization Penalty

What is meant by a Over Optimization Penalty? Theaim of the search engine Google is to successively increase the quality of its search results. The user should find exactly the information that interests him most and offers him real added value. Less relevant pages or those with inferior content...