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On-Premise

What does On-Premise mean? On-Premise (often abbreviated to On-Prem) describes a special license model for software use. The corresponding program is only rented by the user, but is actually operated responsibly on the user’s own system. Until around 2010, this concept was widespread, but has now largely died out....

OnePager

OnePager are homepages that consist of only one web page. Subpages are missing. In the course of the increasing use of mobile devices, they are gaining in importance. They come with advantages and disadvantages:

Online Marketing Forum

Overview makes life easier! In the fast-paced time through which we rush today, things change almost daily. Especially in the WWW the events overturn. To not only get the overview but also to keep it, often a lot of effort is necessary. We have made it our goal to...

Onsen UI

What does Onsen UI mean? The open source UI framework Onsen UI was primarily designed for the use of mobile operating systems. At this point it should be noted that frameworks represent programming structures which can be used within software technology. By and large, frameworks can also be described...

Open Directory Project

What does Open Directory Project mean? The Open Directory Project, abbreviated ODP, also known as DMOZ (derived from the domain directory.mozilla.org) or “Directory Mozilla”, was a large, multilingual web directory maintained by volunteer editors. DMOZ was long considered one of the most important directories on the web. Launched in...

Open marketplace

What does the term Open Marketplace mean? The term Open Marketplace describes the economic system of an “in fact free market”. In practice, such a “free” market is a theoretical model of thought. It stands for markets without barriers and even without taxes. A market in which anyone can...

Open Mobile Alliance

What does Open Mobile Alliance mean The Open Mobile Alliance (OMA) is an association of various organisations and companies. The members of the organization work actively on the development of standards in the field of mobile communications to ensure the best possible compatibility and interoperability of mobile devices. General...

Open rate

In e-mail marketing, success monitoring is indispensable in order to optimise the content and delivery times of e-mails. An important key figure in measuring the success of e-mail campaigns is the open rate. What is the open rate? The Open Rate is a key figure that indicates how many...

OpenCV

What does OpenCV mean? OpenCV is the abbreviation for the Open Source Computer Vision Library. The program library for computer vision and machine learning software contains more than 2,500 algorithms for image processing and analysis of image material. The library was established by Intel in Russia in 1999 and...

OpenSSH

What does OpenSSH mean? OpenSSH is a collection of programs for secure interaction between network devices. It is based on the name-giving protocol SSH (Secure Shell), which establishes a network connection between two participants, usually encrypted by AES. OpenSSH is free and open source. It is developed by the...

Opera

Faster and better browsing – that’s the promise of the Opera web browser. What is behind it and how does it compare to the competition? Due to the introduction of features such as tabbed browsing and mouse gestures, Opera is considered a pioneer and trailblazer for browsing Internet offerings...

Opportunity To See

The translation of the term Opportunity To See ( OTS for short) – “opportunity to see” – does not automatically suggest its meaning: OTS is used in media planning and means something like average contact. The term thus indicates how often a user has come into contact with an...

Optimizely

Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform’s technology provides A/B testing tools that can compare two versions of a web page for performance, as well as so-called multivariate testing. Optimizely also enables personalization, which can be used to make...

Orkut

Orkut was the name of a social network that was particularly popular in Brazil. The communication and contact platform enabled its users to cultivate new and old acquaintances. By providing information about themselves, users with similar interests were supposed to find each other. However, the social network only existed...

OsCommerce

osCommerce (= “Open Source Commerce“) is an e-commerce software as well as a software for handling/management of online stores. The software is compatible on any web server, provided MySQL or PHP are set up. It is a freely available software. Official version Currently there are two official versions of...

Outbound links

What are outbound links? Outbound links, also called external links or outbound links, are links that refer from one website to another domain. Are outbound links a ranking factor? For Google, the outbound external links of a website do not count as a ranking factor. However, external links that...

Outbound links

If you want to be successful, you also need the right network for good search engine results. What are outbound links and what role do they play? Adorning oneself with other people’s feathers is taboo – if one follows the proverb. In contrast, it is common practice to refer...

Outsourcing vs. insourcinghttps

Outsourcing and insourcing are unequal siblings: in order to describe one, you also have to deal with the other. This fact is gaining in importance, especially because European companies have been returning to their own competencies for some years now. An increasing number of companies are doing more and...

Over Optimization Penalty

What is meant by an over optimization penalty? Thegoal of the search engine Google is to successively increase the quality of its search results. The user should find exactly the information that interests him most and offers him real added value. Less relevant pages or those with inferior content...