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Page depth

What does page depth mean? Page depth is a measurement that indicates the average number of page views per session. It shows how many individual web pages users click on on a homepage. Page operators can find the corresponding value for different time periods, for example, at Google Analytics...

Page Overlay

The term “Page Overlay” is of English origin and translated into German means something like page overlay or page window. This is a window that is displayed above another web page. This window is usually much smaller than the web page below it. In many cases, the rest of...

Page Rank Sculpting

Page Rank Sculpting (often also PageRank Sculpting) describes a process of distributing the “trust” (aka LinkJuice) acquired through backlinks specifically to subpages. The idea behind this was that those would thus rank better at Google. Since the search engine changed the rating rules in 2009, however, the process has...

PageRank Drain

What is PageRank Drain? PageRank Drain – roughly “PageRank outflow” – is a term from the evaluation of the quality of a website, which Google carries out on the basis of the link structure of the page. The PageRank of a website is influenced by each backlink. The more...

Pagination / Pagination

What is pagination? Paginationor Pagination (German: Seitennummerierung) is the application of a sequence of numbers (or letters or Roman numerals) to the pages of a book or other document. The number itself, which may appear in various places on the page, may be referred to as the page number...

Paid Inclusion

Description Paid Inclusion is a search engine marketing model in which a website pays a fee to a search engine to be guaranteed that the website will appear in the returned search results for specifically named terms. This marketing tool helps to improve the relevance of results by allowing...

Paid Listing

What is a Paid Listing? A Paid Listing is the paid mention of a website in search engines. The term stands in contrast to the organic listing, where the mention is made by relevance to the searched term. Paid Listing s are part of the marketing strategy of many...

Paid Submission

What is a Paid Submission? A Paid Submission is a paid membership. Online, for example, website operators can invest their money to have their Internet presence included in a web directory. The basic concept existed long before the World Wide Web: If a company paid to be listed in...

Paper Prototyping

What is Paper Prototyping? The term “Paper Prototyping” is a method in web and product design, in which special attention is paid to the so-called “usability” (user-friendliness). This prototyping method is primarily used for usability tests and the development of new user interfaces. The special feature of this method...

Parallax

Meaning With Parallax or Parallaxscrolling is a trend in the area of web design. It is a visual effect that gives websites a certain depth. The effect is controlled by the scrolling functionality: If the visitor scrolls down, the individual elements of the web presence move at different speeds....

Pay per Airtime

What is Pay per Airtime? The billing model Pay per Airtime represents a special form of payment in affiliate marketing, it is used exclusively for smartphone and landline contracts. The publishers receive a commission over a longer period of time or permanently, the decisive factor is the number of...

Pay per Click Out

What is Pay per Click Out? Pay per Click Out refers to a model for “per click” paid online advertising. More precisely, it is a variant of PPC (Pay per Click), which is extended by the additional “out-click”. Same to the Pay per Click is that the advertiser remunerates...

Pay per Lead (PPL)

What is pay per lead? Within various Affiliate-Programme there are different payment systems. One of these systems is called Pay per Lead (PPL). This remuneration system requires a qualified contact. Generally, it is not just a matter of a visitor, prospect, reader or other user clicking on a link...

Pay per Lifetime

Through lifetime participation, partners acquire the right to share in revenue in perpetuity. However, the term Pay per Lifetime refers to the time the business exists, not the lifetime of the affiliate. Commissions are paid out as long as the company or product generates sales and profits. What does...

Pay per Sale

Pay per Sale(PPS) describes a type of online advertising in which a web publisher receives a commission for each sale generated through their website. It is a more specific version of the CPA model and is often used in affiliate marketing. How does Pay per Sale work ? Since...

Pay per Visit

At Pay per Visit is a form of billing in affiliate marketing. A publisher places advertising links on his homepage, for each click of a user and his subsequent visit to the target website he receives a payment from Advertiser. What are the differences to other methods? This Billing...