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Page depth

What does page depth mean? Page depth is a measurement that indicates the average number of page views per session. It shows how many individual web pages users click on a homepage. The corresponding value for different periods of time is taken by page operators, for example Google Analytics....

Page overlay

The term“page overlay” is of English origin and means something like page overlay or page window. This is a window that is displayed above another web page. This window is usually much smaller than the web page below it. In many cases, the rest of the background page is...

Page Rank Sculpting

Page Rank Sculpting (often also PageRank Sculpting) describes a process of distributing the “trust” (aka LinkJuice) acquired through backlinks specifically to subpages. The idea behind this was that those would rank better on Google. However, since the search engine changed the ranking rules in 2009, the process has become...

PageRank Drain

What is PageRank Drain? PageRank Dra in is a term from the evaluation of the quality of a website, which Google carries out on the basis of the link structure of the page. The PageRank of a website is influenced by each backlink. The more links there are on...

Pagination

What is pagination? The term“pagination” comes from the English language and means something like “wide numbering” or “page numbering”. The term is used to describe the linking of web content that is published on more than one web page. Page numbering is used whenever content is too long to...

Pagination

What is pagination? Pagination (German: Seitennummerierung) is a sequence of numbers (or letters or Roman numerals) applied to the pages of a book or other document. The number itself, which may appear in various places on the page, may be referred to as the page number or folio/slide. Like...

Paid inclusion

Description Paid Inclusion is a search engine marketing model in which a website pays a fee to a search engine in order to be guaranteed that the website will appear in the returned search results for specifically named terms. This marketing tool helps improve the relevancy of results by...

Paid listing

What is a Paid Listing? A Paid Listing is the paid naming of a website at search engines. The term stands in contrast to the Organic Listing, where the naming is done by relevance to the searched term. Paid listings are part of the marketing strategy of many companies....

Paid submission

What is a paid submission? A paid submission is a paid membership. Online, for example, website operators can invest their money to have their website included in a web directory. The basic concept existed long before the World Wide Web: If a company paid to be listed in a...

Paper Prototyping

What is Paper Prototyping? The term“paper prototyping” is used in web and product design to describe a method in which particular attention is paid to so-called “usability” (user-friendliness). This prototyping method is primarily used for usability tests and the development of new user interfaces. The special feature of this...

Parallax

Meaning Parallax or ParallaxScrolling is a trend in the field of web design. It is a visual effect that gives websites a certain depth. The effect is controlled by the scroll functionality: If the visitor scrolls down, the individual elements of the web presence move at different speeds. For...

Pay per airtime

What is pay per airtime? The Pay per Airtime billing model is a special form of payment in affiliate marketing, and is used exclusively for smartphone and landline contracts. Publishers receive a commission over a longer period of time or permanently, the decisive factor is the number of billed...

Pay per Click Out

What is Pay per Click Out? Pay per Click Out refers to a model for “per click” paid online advertising. More precisely, it is a variant of PPC (Pay per Click), which is extended by the additional “out-click”. What is similar to Pay per Click is that the advertiser...

Pay per lead

What is pay per lead? Within various affiliate programs, there are different compensation systems. One of these systems is called Pay per Lead (PPL). This compensation system requires a qualified contact. Generally, it is not just a matter of a visitor, prospect, reader or other user clicking on a...

Pay per lead (PPL)

What does Pay per Lead mean? By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Always unblock YouTube Within the various affiliate programs there are different compensation systems. One of these systems is called Pay per Lead. A qualified contact is required for this remuneration...

Pay per lifetime

Through lifetime participation, partners acquire the right to a permanent share of income. However, the term Pay per Lifetime refers to the time in which the company exists, not the lifetime of the partner. Commissions are paid out as long as the company or product generates sales and generates...

Pay per sale

Pay per Sale(PPS) describes a type of online advertising in which a web publisher receives a commission for each sale generated through their website. It is a more specific version of the CPA model and is often used in affiliate marketing. How does pay per sale work? Since merchants...

Pay per visit

Pay per visit is a form of billing in affiliate marketing. A publisher places advertising links on his homepage, for each click of a user and his subsequent visit to the target website he receives a payment from the advertiser. What are the differences to other methods? This Billing...

Phone tracking

What is phone tracking? Phone tracking is a way to measure conversions over the phone. This type of conversion tracking is an important instrument for monitoring success in the field of marketing. Functionality Phone tracking was introduced because there was no reliable way to measure conversions over the phone...