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Page depth

What does page depth mean?

Page depth is a measurement that indicates the average number of page views per session. It shows how many individual web pages users click on on a homepage. Page operators can find the corresponding value for different time periods, for example, at Google Analytics .


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What is the significance of the page depth?

This can not be said in general, it depends on the purpose of the website. Those who earn money with affiliate marketing and use landing pages for this purpose need little page depth. It is important to him that visitors click on the advertising link immediately after calling up the page. The operator of a company homepage, on the other hand, wants a lot of page impressions: users should inquire widely about the offer on the subpages.

How can a homepage be optimized if the value is too low?

If a website operator aims for many page impressions per session and fails to achieve the desired value, this may be due to several factors. Typical examples for a too low average page depth are:

  • The information structure is not user-friendly, a clearer page structure is needed.
  • There is a lack of sufficiently informative subpages that interest the target group.
  • Possibly the content or the design is disappointing, so that many users leave the homepage after one or two page views.

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