Paid Inclusion is a search engine marketing model in which a website pays a fee to a search engine to be guaranteed that the website will appear in the returned search results for specifically named terms.
This marketing tool helps to improve the relevance of results by allowing indexing of web pages that are otherwise difficult to access.
Paid Inclusion also has the significance for search engines that the search engine “spiders” crawl their web pages more frequently than non-paid web pages. Search engines treat paid inclusion results differently: some display the results as advertisements, while others display them as results alongside non-paid search results.
Difference to Paid Placement
Advantages and disadvantages
Paid Inclusion s have always been a complex concept. It is important to understand – for both webmasters and searchers – that recent changes have made inclusion a given for search engines. This means that, for a fee, a search engine will guarantee that pages from a website will be listed. However, these programs usually do not guarantee that pages will rank well for specific queries. Whether a page ranks well depends on the underlying relevance algorithms of the search engine.
Do you have any more questions?