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German Telemedia Act (TMG)

Since 2007, the GermanTelemedia Act (TMG) has encompassed all laws relating to so-called telemedia in Germany. Telemedia includes all electronic information and communication services that are not covered by the Interstate Broadcasting Treaty or the Telecommunications Act. These include, for example, online shops, auction platforms, webmail services, chat services,...

Phone tracking

What is phone tracking? Phone tracking is a way to measure conversions over the phone. This type of conversion tracking is an important instrument for monitoring success in the field of marketing. Functionality Phone tracking was introduced because there was no reliable way to measure conversions over the phone...

Tagline

Successful companies make sure that they are remembered positively by their customers. The tagline is a marketing tool that brands use to anchor certain characteristics in the consumer’s memory. What is a tagline? A tagline is a usually short and memorable phrase used in advertising and marketing. Originally derived...

Teleservices Act (TDG)

What is the Teleservices Act (TDG)? The teleservice law is called in the long form law over the use of teleservices and in the short form TDG. It came into force in August 1997, was amended 3 times and abolished again in 2007. Its successor is the Telemediengesetz. The...

Telnet

What is Telnet? Telnet is a connection protocol that enables remote access to a remote computer via the Internet. By using text-based commands, functions can be executed on the remote computer. Almost all modern operating systems are equipped with a suitable client. Where is Telnet used? A popular application...

TensorFlow

What is TensorFlow? TensorFlow is a platform-independent program library used for tasks in the fields of artificial intelligence (AI) and machine learning (ML). The software was originally developed by Google for internal use. The framework is characterized by a wide range of possible applications and enables the design of...

Terabyte (TB)

What is a terabyte (TB)? A terabyte is a unit of digital information storage used to indicate the size of data. Intended use Terabytes are most commonly used to measure the storage capacity of large storage devices. While the storage capacity of hard drives was measured in gigabytes for...

Terminal emulation

What does Terminal Emulation mean? Terminal Emulation is a software that emulates a terminal. This enables interaction with the operating system on the text and command line level. In earlier times, this was the usual input interface. What advantages does the command line offer? Input via the terminal emulation...

Text spinning

Text spinning or article spinning is a special writing technique that is used especially in search engine optimization (SEO) of web projects. In the context of text spinning, an existing article is rewritten, thereby generating new content. How does text spinning work? In the context of the Article Spinning...

Text-to-Code Ratio

What does text-to-code ratio mean? The text-to-code ratio for websites is the ratio of text to programming code. The code includes HTML, Javascript and other code. Many SEO tools such as SEMrush trigger a corresponding warning message when the text-to-code ratio is 10% or less. In contrast, John Mueller...

Theme Based Website

What is Theme Based Website? A Theme Based Website is the theme of a website that determines its look and style. The theme consists of a number of things, such as fonts and font sizes, color scheme, and other areas that affect the aesthetics of the website. The theme...

Thin Affiliate

What is a thin affiliate? The term Thin Affiliate is used by Google to describe websites that try to forward as many users as possible to affiliate programs such as Amazon or Ebay with low-quality content. Operators of sites classified as thin affiliates want to make as much profit...

Thin content

What is thin content? Thin content is the term defined by Google for inferior content without added value. The presence of thin content on your own website should be urgently avoided in the course of search engine optimisation (SEO), as it has a negative effect on your ranking on...

Third-party audit

A third party audit is carried out when a company has decided to create a quality management system (QMS) that complies with a standard set of requirements such as ISO 9001 and hires an independent company to carry out an audit to check whether the company has succeeded in...

Toilet score

What does Klout Score mean? The Klout Score was a website as well as a mobile application (app). With the help of social media analytics, the app tried to evaluate its users according to the social influence on the internet by means of the Klout Score (= numerical value...

Tracking pixels

A tracking pixel is a small graphic that is loaded automatically and without the visitor’s consent when a web presence is called up and enables the recording of user behaviour. What are the characteristics of a pixel-code? A tracking pixel is generally a small graphic, usually with a minimum...

Transport Layer Security TLS (1.0 to 1.3)

What does Transport Layer Security TLS (1.0 to 1.3) mean? More and more sensitive data is being exchanged on the Internet. It is common practice to send personal data or contract content both by e-mail and by means of web forms. In order to enable secure transmission, an encrypted...

Trash traffic

What is trash traffic? The term is used to describe that proportion of visits to a website which is misleading, whether intentionally or unintentionally, and where there is no real interest in the content of the site. Users leave the site immediately and thus generate a high bounce rate....

TrustRank

What does TrustRank mean? The term “TrustRank” refers to a special algorithm of the search engine Google. This is used to identify the trustworthiness of a website. The system has three objectives: Spam pages should be identified and sorted out at an early stage. Sites with particularly high-quality content...

Tungsten alpha

What’s Wolfram Alpha? Wolfram Alpha is a semantic search engine invented by the British computer scientist Stephen Wolfram and has been continuously developed since 2005. In contrast to the web search on Google, where the user is shown concrete results, Wolfram Alpha presents the user with a compilation of...

Tuple

A tuple is a mathematical definition of a so-called“ordered set of objects“. In computer science, tuples are used, for example, to implement queries in relational databases. Comparison of tuples and sets Basically, tuples, like sets, are a collection of objects grouped under a generic term. The key distinction between...

Tweet indexing

What is Tweet Indexing ? The term Tweet Indexing refers to the Indexing of Tweets K, i.e. the short messages of the social media platform Twitter. On the one hand, this indexing is done by Twitter itself. In addition to this internal indexing, there is also the indexing of...