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Text spinning

Text spinning or article spinning is a special writing technique that is used especially in search engine optimization (SEO) of web projects. In the context of text spinning, an existing article is rewritten, thereby generating new content.

How does text spinning work?

In the context of the Article Spinning process is not about rewriting an existing text into just one article. The goal of editing a text through text spinning is to generate a large number of new texts from one text framework. These measures are intended to create content that is categorised as unique by search engines in the most efficient way possible. In the context of modern SEO measures, such content is referred to as “unique”. The content of the texts remains unaffected, only the syntactic and semantic restructuring of the content takes place. Variability is ensured by changing the sentence structure or by using synonyms. Article spinning is always used when a larger number of texts with a similar message is required and at the same time the creation of so-called“duplicate content” is to be prevented.

How it works

A “spun text” can for example:
  • be realized from an already existing template, or
  • a text is designed in several versions during the text creation process.

The spinning process starts with this original text. For simple texts, the reformulation can also be realized manually. In practice, however, special software products are often used (text spinners) that automate the process of text spinning to a high degree. Text spinners use extensive databases to automatically generate text variations of a source text.
The text templates are written in the markup language “Spintax”, which is similar in structure to the hypertext markup language HTML. Predefined special characters are used to mark those places in the text that are to be restructured and replaced by synonyms. This procedure can be used to replace individual words, groups of words, entire sentences as well as entire sections of text. The modifications can be realized with an almost unlimited number of syntactic, morphological and semantic variations. With each new pass of the spintax template, a slightly modified text is created.

Advantages and disadvantages of text spinning

Article spinning offers webmasters and site owners a variety of different advantages with the following disadvantages:

  • fast duplication of texts
  • optimally suited for different variants of product descriptions and landing pages
  • can possibly be classified by Google as duplicate content
  • infringement of copyrights when using foreign content

What problems can text spinning present?

The grammatical structure of the output texts must be error-free for each combination of the stored modules. Modern text spinning software solutions have functionalities for this purpose, with which conditional spinning can be realized. For this purpose, the grammatically related elements in the text sections marked for spinning are linked via an identical ID in each case. The software automatically recognizes the linkage and takes it into account during the spinning process. Spinning entire sentences or even paragraphs provides even more variety.
The automatic search for synonyms by a text spinner carries the risk that the meaning and thus the statement could be changed if a synonym found does not fit into the semantic context. For example, depending on the context, the word “bank” could be replaced by “lending institution” or “seat”.


Text spinning is a very useful way of creating textual content for use on the World Wide Web quickly and relatively inexpensively


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