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Thin Affiliate

What is Thin Affiliate?

The term Thin Affiliate is used by Google to describe websites that try to pass on as many users as possible to affiliate programs such as Amazon or Ebay with inferior content. Operators of sites classified as Thin Affiliates want to make as much profit as possible in this way with as little effort as possible. The aim of Google is to remove Thin Affiliates from the search results and thereby increase the quality of the search results.

When are pages classified as Thin Affiliate?

A typical Thin Affiliate page uses keywords and text with little added value to achieve a good position in the search engine rankings. Instead of valuable information, the user only finds minimal product descriptions and numerous links to the partner shop after clicking on the website. In addition, the product descriptions are often simply copied, so that there are a large number of almost identical Thin Affiliates for one keyword.

Common examples of Thin Affiliates are:

  • Pages with alleged product tests
  • Pages that advertise test winners of a product group
  • Pages with alleged testimonials
  • Pages with alleged practical tips
Instead of actual product tests or reviews, the pages only contain short, meaningless texts, uncommented top 10 lists and similarly thin content.

How can the classification as Thin Affiliate be avoided?

The quality guidelines of Google favour those websites that offer unique content with real added value. Affilates that want to specialize in showcasing products have a number of ways to stand out from Thin Affiliates:

  • Authentic and detailed reviews
  • Summary and analysis of customer reviews rather than copied reviews
  • Instructions on topics such as cleaning, maintenance, application & Co.
  • Own pictures of the products


An affiliate site focuses on the topic of kitchen & cooking. Instead of pure product links to kitchen machines, accessories and cookbooks, the website is filled with content such as recipe ideas, practical household tips anddetailed comparisons between branded appliances and no-name alternatives. The content complies with the quality guidelines of Google and the matching affiliate links are clicked more often.

In addition, of importance to you may be .Affiliate-Code Here you can learn more:

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How are Thin Affiliates penalized and punished by Google?

Since 2011, Google 's Panda algorithm has ensured that Thin Affiliates are targeted and removed from search engine rankings. In addition to the algorithm, human reviewers are also used to detect sites with low-quality content or to remove them from the blacklist after a negative ranking if the operator has made large-scale changes for the positive.

How do affiliate programs feel about Thin Affiliates?

Affiliate programs like Amazon and Ebay are not thrilled with Thin Affiliates either. Especially pages that consist only of content copied from Amazon are a thorn in the company's side. They occupy ranking positions that are in competition with the product page on Amazon itself. In addition, thin content can create a negative impression about Amazon among frustrated users.

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