Skip to main content

Universal search engine

The related terms universal search engine refer to a certain type of information gathering and data preparation by search engines. For this purpose, the web crawlers of Google, Bing or DuckDuckGo collect various information in order to present users with a better search result for corresponding entries.

Functional principles at a glance

In addition to the term “universal search engine”, other terms such as “general search”, “universal search” or “blended search” have become established in recent years. These terms also refer to specific information retrieval and data processing by search engines such as Google. Such services have long since ceased to use only the conventional organic search, but store a great deal of information in advance.

Google, for example, creates databases for images, videos and news. When a user searches, the service presents not only the organic search results. Finally, the provider also visualizes media such as images or videos at the request of the searcher. In addition, shopping results can be displayed, whereby Google previously also uses databases to store information.

In addition, a search engine can integrate other services such as the map service Google Maps when searching for a location. Google displays results from its own Knowledge Graph in a separate event box, similar to its competitors DuckDuckGo or Qwant. Basically, if the search engine detects a universal, general search requirement, it will draw on the native databases.

Benefits for users

Search engines use a wide range of information to present the greatest number of relevant results to users. Search engines are concerned with offering users a wide range of media, links and services. Such information often disappears from the first page of results in a purely organic search.

Through their Universal Search Eng ines, Google and its competitors prepare such information in a special way to display important results on the first page of results. For example, when users search for a movie, Google now displays a brief description as well as various reviews from specialized portals. The search engine regularly stores this data in the company’s own databases.

Users benefit from a better prepared information offer, which search engines usually prepare directly on the results page. Because the search effort is reduced, certain data can be found much faster. For example, users no longer have to visit the cinema’s site if they want to find out about the running times of current films. When the relevant data is entered, Google also prepares such times quite clearly. The same applies to opening times of supermarkets or public institutions.

Relevance for search engine optimization (SEO)

The functional principle of the universal search engine ensures that the optimisation of one’s own website must be given even greater consideration. Finally, the additional results generate reduced numbers of visitors to further Internet pages. Because all important information has been prepared by Google, DuckDuckGo or Qwant, there is no longer any reason to do so.

In the context of a search engine optimization we recommend therefore to fill the own Internet side with additional information, which possess a high information value. With appealing guides and informative articles, for example, you can ensure that users are interested in your other offers. In addition, Google rewards such added value, which can lead to an upgrade in the search results.


The results of the providers who rely on a universal search engine differentiate strongly. Often there are with Google the best results, which the market leader previously comprehensively prepared. The search engine Qwant scores for it particularly with the search for music. About small providers such as Searx, you can best search for scientific articles.

Do you have any more questions?

Please contact us

Further contents