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Vagrant

Vagrant is an open source software product for creating and managing portable virtual software development environments, such as Docker, KVM, HyperV, VirtualBox containers, AWS, as well as VMware. Vagrant attempts to simplify virtualization software configuration management to increase development productivity. It is written in the Ruby language, while its...

Validation

What is validation? In computer science, the term“validation” refers to a process of verification. This process ensures that data has been subjected to verification to ensure that it is both accurate and ready for use without concern. A validation process uses what are known as “routines”, which are known...

Vanity URL

What is a vanity URL? A so-called “vanity URL” is a web address that is primarily used for marketing purposes and can be customized to a high degree. Every major social network, such as Facebook, Twitter or Google+, offers companies the use of such special URLs. Either the product...

Velocity

The term“ velocity ” is of English origin and translated into German means something like speed and is used in IT in various application areas. In addition to the Apache project (web server) and the VelocityTemplateLanguage (VTL), the term is used in particular in agile software development as part...

Vemono

Vemono is an innovative platform at Cloud-Basis, where online merchants and e-commerce professionals can market not only entire product ranges, but also individual products. As a comprehensive all-in-one solution, the platform accompanies online merchants from setting up their shop to selling the first item. The developers of the platform...

Vendor lock-in

In economics,vendor lock-in is a marketing instrument that is intended to ensure close customer loyalty. By using this instrument, a company tries to bind its customers to its services, products or services by making it (very) difficult for them to switch: for example, through high switching costs, the so-called...

VersaCommerce

VersaCommerce is the name of a cloud-based service operated by a German IT company from Hanover. The application of VersaCommerce Entwicklungs- und Betriebsgesellschaft mbH, which has been accessible since 2013, is a comprehensive shop software. It is primarily aimed at companies in German-speaking countries that rely on a fully...

Vertical search

Meaning The term“vertical search” is used to describe a search on the Internet that focuses on a specific topic or products. Vertical search engines are a special type of vertical portal, as they provide information only on a specific topic. Vertical search engines are also often referred to by...

Video advertising

Video advertising is advertising that is placed in online media in the form of a video. What are the benefits of video advertising? The widespread use of video advertising was only made possible by the spread of fast broadband Internet access, which brought with it short loading times for...

View Through Conversion

What does View Through Conversion mean? If a provider places an ad online and the potential customer clicks on it, the advertiser can easily establish a connection between click rate and sales success (click conversion). There are also ads that do not have the purpose of leading to a...

Viewport

What does Viewport mean? The term viewport describes the size of the available screen of a mobile device. These can be, for example, smartphones, tablets, laptop or desktop PCs. However, Viewport has a more specific meaning as a meta tag in HTML5, where it is primarily used in the...

Vince Update

What is Vince Update? The term Vince Update refers to a change in Google’s algorithm that has a direct impact on the ranking of major brands. The Vince Update was first introduced in the USA in February. A few months later, it was also implemented in Germany and Austria....

Viral marketing

Viral marketing uses Facebook, Instagram and other social media to spread a message. Which target groups are in focus and what role does the recipient of the advertising message play in viral marketing? What is viral marketing? Viral marketing describes a type of advertising that spreads almost by itself...

Virtual commerce

The term Virtual Commerce is basically a synonym for the term “e-commerce”, i.e. electronic commerce on the World Wide Web. However, V-Commerce goes beyond the concept of traditional e-commerce, because V-Commerce is not just about buying products or services. The customer is in a virtual world on the World...

Virtual server

What is a virtual server? A virtual server is a server defined as a virtual machine (VM) created by virtualization software on a physical machine. A virtual server usually shares the resources of a physical server with other virtual servers. Each V-Server has its own operating system, allowing users...

Visible Web

What is Visible Web? The term “Visible Web” or “Surface Web” refers to all websites that users can reach via search engines such as Google, Bing or Yahoo. The counterpart to the surface web is the so-called“deep web“. To access these websites, users need to know the exact URL....

Voice search

“Siri, where is the nearest Sushi restaurant?” Voice search capabilities are starting to change the Internet! Cortana, Siri and Alexa heralded a new generation of speech input. As a function of mobile end devices or the smart home control center and smart speakers, voice input offers possibilities for control...

VPN (Virtual Private Network)

What does VPN mean? A virtual private network (VPN) is programming that establishes a secure, encrypted connection over a less secure network such as the public Internet. A VPN uses tunneling protocols to encrypt data on the sending side and decrypt it on the receiving side. For additional security,...

VPS (Virtual Private Server)

What does VPS (Virtual Private Server) mean? VPS is a virtual private server that is one of the traditional IaaS services offered by many online providers and has gained a lot of popularity in recent years. By definition, a virtual private server is a virtual machine (VM) that provides...