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Vanity URL

What is a vanity URL?

A so-called “vanity URL” is a web address that is primarily used for marketing purposes and can be customized to a high degree. Every major social network, such as Facebook, Twitter or Google+, offers companies the use of such special URLs. Either the product name or the company name can be used within such a URL.

Vanity URLs at a glance

Let’s take the computer repair service “PC Helpers” as an example. Since many of the company’s customers are on the social platform Facebook, the company would like to showcase its services there to maintain customer relationships, send greetings, and inform its customer base about current discount promotions and new product launches. The owner of the business can create a so-called “fan page” for his computer repair service on Facebook free of charge and have it listed under the URLhttps://facebook.com/pc-helfer. This URL is a V-URL that has been branded specifically for the computer repair service “PC Helpers”. Now, the company can advertise this URL on their print materials such as business cards, posters, and flyers, for example, to stay in touch with their customer base. The following social networks and platforms offer the possibility of setting up a vanity URL free of charge:
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  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Instagram
  • Twitter
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Pros and cons

There are many advantages to using a vanity URL. For one, these URLs are much easier to remember than traditional URLs. In addition, there are also SEO advantages, since the respective web pages of a social network are more likely to appear in the results lists for a searched company name if the URL also contains the company name. This makes it easier for customers to find the relevant web pages. Likewise, the positive Branding Effect should be mentioned, which strengthens the brand and radiates professionalism through consistent and uniform use of the company name. This, therefore, builds trust in the brand or the company. A possible disadvantage would be, for example, the higher effort. Because setting up a vanity URL and integrating it into the existing online marketing strategy is somewhat more demanding and time-consuming than setting up a normal URL.

TIP

As a rule, it is recommended to secure vanity URLs on all social platforms. This is true even if they are not to be used initially. The reason for this is that each V-URL can only be assigned once and it can happen that another person registers the corresponding URL on the social platforms. For this reason, you should act quickly.

Vanity URL for private individuals

Vanity URLs are not only reserved for companies, but also private individuals can create their personalized URL with their own first and last name, for example, if they want to strengthen their personal brand. In this way, individuals can gain more influence over the results displayed when their own name is searched for in search results. This is especially interesting for Youtubers, streamers and public figures.

Conclusion

Vanity URLs are a quite effective way to increase the reach of your company or yourself on the World Wide Web.


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