What is Vince Update?
The term Vince Update refers to a change in the Google algorithm that has a direct impact on the ranking of major brands. The Vince Update was first introduced in the USA in February. A few months later, it was also implemented in Germany and Austria. The update primarily affects major brands that enjoy global recognition. The Google bosses described the update as a minimal change, while SEO experts speak of major changes in the ranking algorithm.
The update resulted in search queries with obese Money Keywords led to results where big and well-known brands are shown higher in the SERPsas trusted websites. The SEO industry heavily criticized the Vince Update because apparently web presences that were not SEO-optimized were treated better in the SERPs than optimized websites. The Google-bosses justified their decision to change the search algorithm with the statement that big brands have a considerable value for people. The better known a brand is, the more likely Google is to consider this as a deciding factor in search results.
Importance for Search Engine Optimization (SEO)
The Vince Update has had a major impact on the SEO industry. The Google engineer Matt Cutts, who was instrumental in the development of the Vince Updates, commented on it in a video. He said that businesses should try to build a brand. For small businesses, the update opened up interesting possibilities and opportunities. Those who serve a certain area of interest or a niche with their web presence can be classified as an authority in this area by Google and consequently be rewarded with a prominent place in the SERPs for relevant search queries.
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