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What is webnapping?

Webnapping (W-Napping) is a German-language term used to describe the offer by webmasters to use third-party content on their own website. This content is and can be composed of lines of code as well as iframes. Webmasters who offer webnapping promise themselves more traffic for their own web presence, while users of w-napping can expand their own online offer.

General information

The functionality and scope of a website can be expanded in different ways. For example, webmasters and website owners have the option of adding so-called “iframes” into the web presence. This is a popular technique in which a code snippet is stored in the HTML code, via which content can be dynamically loaded from other servers and integrated into one’s own website. A popular form of integrating dynamic content is, for example, the integration of YouTube videos on your own website.

JS scripts(JavaScript) or iframes from third-party providers can offer website visitors greater added value. For this reason, the integration of such content is interesting from the start for website operators who only provide a small amount of current content on their web presence. Thus, the basic idea behind W-Napping is that one’s own web presence becomes more interesting and useful for visitors through external content. At the same time, site owners do not have to create or maintain this content themselves.

W-Napping at a glance

The term webnapping is composed of the two words“web” and“kidnapping“. This obviously means “stolen web content”. However, in the German-speaking world W-Napping is interpreted rather positively. Website operators offer other site operators to “steal” their web content. To make this possible, different embedding options are made available. Just like the term “mobile phone”, “webnapping” does not have an actual meaning in the English-speaking world, but is a typically German linguistic construct, despite the reference to the English language.

How it works

W-Napping is based on a relatively simple functional principle. A site owner offers another site owner to embed web content on his own web presence. This process can be realized in different ways:

Some websites offer complete CSS blocks for integration. Search functions or news tickers, for example, can be outsourced via these.
By using iframes, audiovisual elements (videos, podcasts) or news tickers from other websites can be integrated.
Often graphics, images or banners are offered in a complete code snippet in HTML. The graphics then refer to the source through the use of a backlink.
With the help of the JavaScript scripting language, content can also be mirrored and used on other websites.

Advantages and disadvantages at a glance

At first glance, webnapping represents an excellent opportunity for website operators to enhance their own website. However, the integration of external content can also lead to the introduction of malicious code. Furthermore, the integrated content can be an easy target for cybercriminals. Another problem of W-Napping can be expressed in the fact that the embedded content may possibly violate the usage rights or other rights. Even though the site owner is merely embedding this content on their site, but not explicitly creating it, they may still be held liable in some circumstances.


Webnapping is an extremely interesting and useful method of content enhancement for webmasters whose websites are low in quality content.

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