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Local SEO Tool

Mobile search is revolutionizing user behavior. Users are increasingly interested in service providers on the go. Become locally visible with the OM Optimiser©. Download, upgrade and increase conversions!

There is no way around Google my Business. If you follow this path to success, you can be sure of higher conversions. 76 percent of smartphone users who searched locally entered the store or service provider within 24 hours. That’s why Local SEO is essential. Your control tool: the OM Optimiser©

Back in 2013, Google issued the revolutionary slogan: “Mobile first!”. This meant that only service providers, web shops and businesses that had mobile-friendly websites could rank at the top. Today, a locally based business is searched for on mobile 33 times on average. Per day. Most of these queries are generic, and include physical therapists as well as drug stores and hardware stores (study by BrightLocal

using 45,000 local businesses).
Is your site mobile-friendly? Have any new customer reviews been written for your service or products? What does the (local) backlink profile look like for your business website? What is critical for success in the area of Local SEO, you control and manage from now on via our OM Optimiser©. It combines brilliant usability with transparency and the advantages of AI-driven automation.

Your entry into the future of online marketing is only a login away. Experience shows that success is achieved within a few weeks. Upgrade now!

Your benefits

  • All relevant tools for a successful regional SEO in one tool
  • Local rankings in up to 30,000 locations
  • Google APIs like Google Pagespeed or Google Analytics for your mobile optimization
  • Integration of Google My Business with numerous evaluations directly in the tool
  • Increase the efficiency of many processes and tasks thanks to task automation
  • 24/7 Up-to-Date thanks to Alert System
  • Available in 9 languages
  • Free app for Apple and Android

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The OM Optimiser® offers these SEO functions

Ongoing evaluation of visibility

SEO Technology Crawler

Keyword tool

Ranking tool

Google Analytics integration

Google My Business

Data warehouse

Valuation data

Task Automation

Alert system

Competitor analyses

Ongoing analysis of mobile loading times

Questions about the respective keyword

Traffic insight

Keyword suggestions

Ranking of own URLs per keyword

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Next Generation Local SEO Tool - Upgrade now!

OnPage crawler

With the OM Optimiser you have access to one of the most comprehensive OnPage crawlers (over 100 technical checkpoints).

Content mask

Achieve up to three times faster results and a content quality increase of up to 90% thanks to Content Intelligence.

Data warehouse

All important tools with only one login. Your data journey can begin!

Link building

With the intelligent link building functions, you can build backlinks up to seven times faster than with conventional tools.


Work better and more efficiently with intelligent automation.

Download Free Version now

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The most important Local SEO functions of the OM Optimiser® are

All-in-one Local SEO Tool with AI

The OM Optimiser provides you with an all-in-one Local SEO tool that leaves nothing to be desired. The OM Optimiser offers you everything your team needs to achieve success in Local SEO – whether it’s rankings, mobile optimisation or the integration of relevant Google tools. The OM Optimiser provides you with all the important Local SEO tools in one package. With just one login you have access to any data you need for your optimization. This not only saves time, but also money and puts the focus back on the target-oriented work. In addition to data on loading times, local rankings, from Google My Business and Google Analytics, you receive valuable optimization suggestions and insights from the competitive comparison. The task automation recognizes tasks directly from this data and immediately determines responsibilities. Don’t waste any time and stand out from your competition today with the Local SEO tool of the OM Optimiser!

Das ultimative Online Marketing Tool mit Local SEO Tool: der OM Optimiser

Regional rankings

The OM Optimiser not only combines numerous tools in one enterprise solution, but also supplements external tools with important functions. While Google Search Console and Bing Webmaster Tools, for example, only provide the average ranking in a country, you can access regional rankings in 30,000 locations worldwide in the Local SEO tool. Why this can give you a distinct advantage over your competition? The ranking of a website can be different in each country, region and city and with OM Optimiser you can access this data. If you want to improve your ranking specifically, you need information about the location. By comparing your competitors, you can immediately identify unused potential, which you can exploit in no time at all with suitable measures. Maximize your performance with regional rankings!

  • Keyword rankings for up to 30,000 locations worldwide
  • Any location for any keyword
  • Identify and exploit local SEO potentials

To the ranking tool

OM Optimiser: Keyword Ranking Tool Dashboard
Der OM Optimiser mit SEO Tool: Das Keyword Ranking

Mobile load time check

Especially in local search, mobile devices dominate. To convince mobile users of your website, you need a competitive loading speed. To avoid high bounce rates, OM Optimiser checks the loading speed of your website several times a day. Since the page size and the number of elements can also play a decisive role for the pagespeed, the Local SEO tool keeps an eye on these factors. In regular evaluations your personal coach shows you optimization potentials. This makes optimization possible even for less technically savvy employees. With downstream and automated processes, the enterprise tool helps you with appropriate improvement measures.

  • Checks several times a day via a server in Germany and Google Chrome
  • Analysis of the long-term development
  • Data from Yslow, Google Pagespeed and Google Lighthouse
  • Maximum mobile performance and visibility

To the Pagespeed Tool

Der OM Optimiser: Local SEO Tool mit mobilen Ladezeiten

Google My Business

For an optimal internet presence, the OM Optimiser evaluates not only the data of your organic results but also all important KPIs of your entries on Google Maps. The enterprise tool imports and analyzes the performance data of your Google My Business accounts and shows you optimization potentials. With the help of detailed overviews, you can see how your call-up rates are developing at any time.

  • Current representation of your calls
  • Evaluation of impressions with the possibility of comparison
  • Analysis of direct and indirect search queries
  • Data comparison to the previous week and month incl. long-term development
  • Display of your star ratings, incl. change, distribution and latest ratings
  • Comparison of calls and clicks on websites and Google Maps
OM Optimiser: Das SEO Tool mit integrierten Google My Business

Your Google reviews under control

Reviews don’t have to have a compelling impact on a website’s ranking. In local search, however, the stars can play a decisive role. Among other things, Google My Business also takes into account the average rating of users in the ranking calculation. At the same time, many users rely on Google’s overall rating of a business. Negative ratings can therefore quickly be the undoing of your visibility. With the Local SEO tool of the OM Optimiser you always have an eye on your ratings. Respond to reviews in a timely and professional manner to show appreciation to your customers. Thanks to the practical export function, you can export the data in your preferred file format at the click of a mouse in order to derive target-oriented measures for your Local SEO.

  • Automatic comparison of the average star rating in the previous week
  • Absolute distribution of star ratings
  • Listing of past events such as new ratings or comments
Der OM Optimiser: Local SEO Tool mit Google my Business API

Call data

Google My Business is an important tool for local businesses looking to rank highly for location-based searches. On average, a local business is found just under 1,000 times per month for searches that are locally related. This means that a good ranking in Google My Business can quickly become more important than organic rankings. Whether it’s a restaurant’s menu or a local computer store’s current offerings, once you’ve convinced users with your Google My Business presence, they will come to your website. The Local SEO tool with the My Business API allows you to track and evaluate these calls based on collected data. Find out how many users find you directly or indirectly via which medium and optimise your local presence precisely!

  • Automatic comparison to the previous week
  • Freely selectable location for your evaluation
  • Temporal progression for a holistic overview in diagrams and tables
  • Export to any file format with a mouse click
Der OM Optimiser: Local SEO Tool mit Google my Business API
Der OM Optimiser: Local SEO Tool mit Google my Business API

Google Analytics

In the Google Analytics integration, you can not only evaluate your visitors, channels and conversions, but also important local SEO metrics. Of particular value is the audience, differentiated into devices. Mobile device info gives you detailed insights into your website user data – whether it’s the number of sessions, users, completions or average session duration, bounce rate and conversion rate. Broken down for the different mobile devices, you can optimize your website for the most used device or find potential for other mobile devices in no time. With the automatic comparison to the previous year’s figures, you can see how successful your mobile optimization actually was. Benefit from 355 charts with 10 filter options each in the Google Analytics Tool of the OM Optimiser!

To the Analytics Tool

Das Google Analytics Tool im OM Optimiser: Audience nach Geräten
Das Analytics Tool im OM Optimiser: Channels

Alert System

React to abnormalities in your Local SEO as soon as they occur. In case of urgent problems and errors, the Alert System of the OM Optimiser activates automatically. This way you will immediately receive a notification as a push message to your smartphone and an email. This ensures that you are always informed about current events regarding your website and your local web presence. You can react immediately and, for example, directly counteract long mobile loading times. Your reaction time is reduced to a minimum and you always have everything under control.

  • Immediate notification by e-mail in urgent cases
  • Push message to your smartphone or tablet
  • Take action in minutes and minimize response times
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

Other relevant Local SEO functions

Loading time details

The OM Optimiser checks your charging times several times a day and shows you the average value for that day in the dashboard. You also have the possibility to see how high the charging times are at individual test points.

Page size & number of elements

The number of elements affects page sizes and loading times. The OM Optimiser compares your values over time and sends you an alert if onpage adjustments have a negative effect on your page speed.

Google My Business

A Google My Business can play a key role in local search. With the OM Optimiser, you have all relevant data such as views, origin of visitors and ratings at a glance and can control your local web presence in a targeted manner.

Google Analytics

Thanks to the uncomplicated Google Analytics API, the Local SEO tool of the OM Optimiser provides you with the data you need for mobile optimisation. Identify potentials and implement target-oriented measures.

Profit from synergies

In the OM Optimiser you can integrate not only Google Analytics, but also other Google and online marketing tools. Errors in data transfer are minimized in your interpretations and you can use the synergies from networking to your advantage.

Task automation

Task automation is linked to the OnPage Crawler, among other things, and automatically detects potential for optimization. The OM Optimiser immediately creates appropriate tasks in all areas and assigns them to the responsible persons.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance based on concrete instructions.

Language Automation

Communicate with employees and service providers normally in your native language. Our automatic translation takes care of the rest! Language Automation is available for more than 10 languages - online marketing has never been so easy.

Free App

The OM Optimiser also offers all functions in the app for Apple and Android. This ensures that you are always up to date and always have your online marketing performance under control.

The Local SEO Tool of the OM Optimiser at a glance

Infografik I Das Local SEO Tool des OM Optimiser im Überblick

For whom is the OM Optimiser suitable?

Small and medium-sized enterprises

You want to expand your online marketing or are just about to start with online marketing? The OM Optimiser helps you to bring your online marketing up to date right from the start and to have all tasks in view!


You work in a team or your company has different locations around the world? No problem for the OM Optimiser! Use the tool for your project management, international team collaboration and improve your performance at the same time. Switch to OM Optimiser now!

Resellers and agencies

Are you an agency yourself and active in online marketing or do you want to become a partner? The OM Optimiser can be tailored exactly to your needs. With our white label configurator, the tool easily adapts to your CI! Improve your agency's daily routine: with AI and task automation you are always up to date.

Let others convince you!

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Your advantages with the OM Optimiser® tool SEO

Effective Local SEO Tool with AI

  • OM Optimiser offers you an innovative Local SEO tool with Artificial Intelligence. Automated processes improve and accelerate the optimization of your website.

Resource-saving work

  • Leave time-consuming routine tasks and complex analyses to an intelligent tool. Put your focus on your core business!

Use data cleverly

  • With the OM Optimiser you get the full potential out of your Local SEO performance and the available data from Google My Business.

All-round view in Local SEO

  • As an all-in-one tool, the OM Optimiser has all the data and tools you need for a convincing performance in local search.

Be a pioneer

  • Thanks to the OM Optimiser, you know where your competitors stand at all times. So you can take action to improve and maximise your potential.

Increase sales

  • With the OM Optimiser’s Local SEO tool, you can take your website to the next level. Visitors will become paying customers in no time.

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Frequently asked questions

The holistic approach of the OM Optimiser enables you to control your entire Local SEO in just one tool thanks to over 800 functions and 15 APIs. The comprehensive SEO tool includes regional rankings, the Pagespeed tool shows you the loading speed on your mobile website and numerous Google tools help you evaluate your Local SEO successes. Especially important: With the Local SEO tool you have the most important numbers and data of your Google My Business account at your disposal.

Depending on the specific tool, the connection to the OM Optimiser is always slightly different. With Google Analytics, for example, a specific email address must be added as a user. However, the connection is quick and easy for all tools. You can find concrete instructions, including screenshots and videos, directly in the OM Optimiser. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without any further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These tools still have to be connected by you:

  • Google Analytics
  • Google Ads
  • Facebook
  • Google My Business
  • Belboon

Mobile devices are crucial in regional search. The loading time and relevance of the page play a decisive role. The OM Optimiser helps you to always stay in control.

Yes, the OM Optimiser can easily be linked to your Google My Business account and thus offers you an even better overview of your data. For example, react quickly to reviews from your customers so that your image is always better and more customer-friendly.

Yes, you can download the free app for Apple and Android devices and simply log in with your account. This way, you have all your data with you at all times and in full view.

No, there are no additional costs for the SEO function on the part of OM Optimiser. You will also find this in the Free Version. Depending on which package you have chosen, you have a different range of functions available. Details can be found in our price list.
Of course, you still have to pay the costs for purchase links, etc. directly to the providers.

Depending on which package you have chosen, you can store different numbers of competitors in the OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

The OM Optimiser checks important technical functions of your website from a search engine perspective. This includes, for example, status codes, meta tags, images, canonicals, URLs, indexability, external links and content.

If you have difficulties with the implementation despite the instructions in the tool, you can contact us at any time. Our experts will be happy to advise you or carry out the implementation for you. You can also take advantage of our other service offers. Learn more!

The OM Optimiser accesses three different visibility values to provide more accuracy. The tool shows you your visibility from Sistrix, as well as its own raised visibility curve specifically for your keywords.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 36 € per month.
  • Consolidate your online marketing tools into one central tool and save up to €1,350.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!