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Mailing Tool

Without data, email marketing is nothing. Conversion -You will achieve success where precisely tailored offers meet customer wishes. With OM Optimiser© you can turn clicks into Conversions. Boost your marketing now!

Timing is everything. And the degree of personalisation. A study carried out by eCircle AG has identified these and other parameters as guaranteeing success in email marketing. The OM Optimiser© will guide you to success with all its data power. From Google Analytics to Data Warehouse, the newsletter tool is a model for success.

In the fast-moving online world, effective email marketing plays a special role. A bigger one than social media, for that matter. As a study (Cheetah Digital and Econsultancy) of 5,000 consumers in 6 countries found, 73% of U.S. consumers have already booked or purchased a service or product through a newsletter. That’s a lot. By comparison, when it comes to the highly touted social media, that number is just 31% in the US. If you want to master this channel from the inside out, OM Optimiser© is the tool of choice. It not only works automatically, but also acts intelligently and integrated thanks to AI support. It uses algorithms to identify synergies and potentials that can only be derived from data. This is the big difference to other programs. By the use of A/B tests you derive with the OM Optimiser© continuously new Learnings, which bring you Conversion-summit closer and closer.

With the OM Optimiser© you revolutionize your inbound activities. The internal link to lead management also opens up even more possibilities. Next-level online marketing starts today – Upgrade now!

Your benefits

  • Inbound functions for effective and automated mailings
  • Up to four times faster success thanks to Lifecyle Automation
  • WordPress API and Inlineframe for easy integration
  • Secure whitelabel shipping via your own domain
  • Linking with your lead management for even more synergies
  • Language Automation significantly simplifies international projects
  • Free App for Apple and Android with Alert system
  • Transparent and clear tracking

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These mailing functions are offered by OM Optimiser®

Lifecycle module

Drag & Drop function

Recipient list management

Automatic tracking

Lead management

Analysis of the blacklist status

Logout statistics

Media Library

Compliance with SMTP, SPF and DKIM

Language Automation

Alert System

Task Automation

Online Marketing Coach

Individual template creation

Large database for template templates

Free App

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Drag & Drop & Design - The Next Generation Mailing Tool


Need some inspiration? Either use one of the countless templates or design your own template!


Control and analyze the ongoing generation of new leads with the Mailing Tool and the Lead Management module.


The OM Optimiser bundles all important inbound functions for effective email marketing in 1 tool.


With the OM Optimiser coach you maximize your online success. It recognizes open To Do's, prioritizes and assigns them to the responsible employees.


The lifecycle automation of OM Optimiser automates your email marketing and thus saves you important resources.

Download Free Version now

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The most important Mailing Tool functions of the OM Optimiser®

Lifecycle Automation

Personalization with minimal effort? Reach your customers at exactly the right moments. The OM Optimiser offers an intelligent lifecycle module with which e-mails and newsletters can be sent automatically at individually definable intervals or at selected times. You can create target groups for different e-mail templates and also trigger the sending of these at individual times. With the help of variables such as the personal salutation, newsletters can be adapted to their recipients. Thanks to the Responisve option, you can even set your emails to adapt to your contacts’ inboxes.

  • Quick creation of appealing newsletters with the help of templates or individual templates
  • Uncomplicated planning of the appropriate rhythm for your regular lifecycle newsletter
  • Targeted dispatch to different target groups
  • Any number of distribution lists
  • Unlimited number of Lifecycle
  • Leads can be closed automatically
  • One mailing per week is sent automatically
  • Own mailing address can be set up
  • Before sending, the tool automatically checks whether you are on a blacklist
Online Marketing Tool with AI: Mailing Tool with Lifecycle Automation

Lead Management

Reach the right people! In OM Optimiser you will find an integrated module for your lead management. With this module you can manage valuable information about your potential customers, which can also be used for your newsletters thanks to a link with Mailing Tool. Depending on the user profile, you can develop individual strategies for different target groups and implement them via the enterprise Mailing Tool. The algorithm recognizes if a user appears on more than one mailing list or if individual contents do not pass the spam check.

  • Exploit data-based synergies between lead management and email marketing
  • Launch satisfaction surveys or other lifecycle newsletters for higher chances of closure
  • Tag function for important events (e.g. emails Messen2019)
  • Spam Check
  • Blacklist check
Online Marketing mailing tool lead management

Individual template creation

Make your brand stand out with an easy-to-use design feature! The OM Optimiser ‘s own newsletter tool allows you to create specific email templates for individual requirements and different target groups. In addition, numerous ready-made templates serve as inspiration. Using drag & drop, you can finally create vivid templates in no time at all. Thanks to the integrated module for URL parameters, your newsletters will also be automatically created as campaigns in Google Analytics in the future.

  • Easy and individual creation of your own mail templates and newsletter templates
  • Intuitive and user-friendly operation via drag & drop
  • Automated linking of created newsletters with Google Analytics for measuring success
  • Placeholder for individual address
  • Saving of different versions
  • Verification of approvals by third parties
  • Responsive emails tested in common Clients (Outlook, Apple, Android, Gmail, GMX,, etc…)
  • Preview function for PC, tablet and smartphone

Automatic tracking

As in other areas of online marketing, data is your best friend in email marketing. It gives you concrete information about which newsletters convert particularly well and which emails still need to catch up. Do recipients visit your website after receiving the newsletter or do they unsubscribe? With OM Optimiser you can evaluate the success of your email marketing at the touch of a button and identify important potential for optimisation. This allows you to continuously improve your strategy and increase success rates.

  • Simple evaluation of your newsletter campaigns using data from Google Analytics
  • Automatic generation of suitable parameters
  • Display of unsubscribes per newsletter dispatch
  • Information on details of who unsubscribed and when
  • Check for correctness and availability of email addresses (if address is not available, it will be deleted)
Online Marketing Mailing Tool Automatic Tracking

Recipient list management

Depending on content, timing, region or other requirements, it may be necessary to define different recipient lists for different mails and newsletters. Should a certain target group be excluded from receiving specific whitepapers, eBooks or product information? Or should certain recipients be on more than one list? Use the OM Optimiser to ensure that each potential customer reads exactly what they are supposed to read!

  • Separate lifecycle plan for each recipient list
  • Decision via ad-hoc mailing to which recipient lists mailings should be delivered
  • Inline frame creation for each recipient list via “iframe links” – for easy integration on the website
  • Users on multiple recipient lists receive only one mail, even if the distribution list is duplicated
  • Any number of lists
Online Marketing Tool with AI: Mailing Tool with Lists of Recipients

Efficient evaluation of mailings

Successful measures through valuable insights into your data! The OM Optimiser supports you in the evaluation of your mailings and also bundles important information per recipient. This gives you the perfect overview of your newsletter performance and allows you to draw important lessons from the results. See what works with your target group and achieve the optimum even in areas with potential for optimisation!

  • Summary of data per mailing (openings, clicks, unsubscribes, etc.)
  • Summary of recipient data (device, Client, IP etc.)
  • Filter function for the summary
Online Marketing Mailing Tool Effiziente Auswertung

Media library

In order to reduce unnecessary and time-consuming administrative activities to a minimum, OM Optimiser provides you with your own media library for your e-mail marketing. This way you upload images and other files only once and know exactly where to find them again. Other employees do not have to rummage around in folders and local networks for a long time either. With the OM Optimisermedia library, you can add images to your newsletters in no time at all, making your work much more efficient.

  • Simple file management
  • Quick and easy import
  • Multiple use of images for different mailings
OM Optimiser® Brochure
Online Marketing Tool with AI: Mailing Tool with stored Images

Recent studies

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

Other relevant Mailing Tool functions

Key DistributionKPIs

Get transparent insights into the development and performance of your leads. The OM Optimiser provides clear evaluations for this purpose: e.g. enquiries per employee and channel, turnover per lead and customer, comparisons with the previous year, forecasts, etc.

Language Automation

With the Language Automation of OM Optimiser you can automatically translate the texts of your mailings into more than 10 languages. In this way, you can quickly introduce new newsletters in a targeted manner for different target groups and markets.

Secure newsletter dispatch

To ensure that there are no security-related problems when sending and receiving your e-mails, the OM Optimiser uses the SMTP, SPF and DKIM protocols/procedures. In addition, a whitelabel dispatch is ensured via your own domain.

Blacklist status analysis

Many users use blacklists to protect themselves from unwanted mails and newsletters. If it should happen to you that your IP address is blacklisted, you will be informed immediately. You can then act accordingly.


After entering his e-mail address, the user is given the opportunity to confirm the registration via a link in the confirmation e-mail. This prevents spam and you are also on the safe side from a legal point of view with commercial mails.

CSV import

Get the best out of existing data with OM Optimiser. Easily import existing email addresses and gain new insights about your recipients. Optimize your email marketing step by step.

Mail eater

In online marketing, data is as valuable as an excellent strategy. To ensure that all relevant information on partners, leads, customers or internal reconciliations is archived in the right place, the OM Optimiser offers a mail eater function.

Document management

Confusing drives and packed folders were yesterday: With OM Optimiser you assign important documents directly to your leads, maintain them with different access rights and store them centrally - all in one place!

Smooth teamwork

A project participant has created new texts for your e-mail newsletter? With OM Optimiser, every responsible employee knows what they have to do and when. Check and comment on new texts as soon as they are finished.

Whitelabel solution

The OM Optimiser provides a complete whitelable when creating your newsletters. This means that there is no indication in your mailings that the email was created with the help of OM Optimiser.

Free App

The OM Optimiser also offers all functions in the App for Apple and Android. This ensures that you are always up to date and always have your online marketing performance firmly under control.

Alert System

For all important events that affect your online marketing, you will receive an Alert email or a push message directly to your smartphone. This way you can save a lot of time and reduce your reaction times to a minimum, even when you are on the road.

The Mailing Tool of the OM Optimisers at a glance

Infografik I Die Vorteile des Mailing Tools im OM Optimiser

Easy Mailing Tool for everyone with the OM Optimiser!


Start mailing for your business with ease. The OM Optimiser will bring you up to speed - whether you're a beginner or not - and it's easy thanks to AI!


OM Optimiser in 9 languages and much more! Benefit with your business from the all-in-one tool and simplify your online marketing now!

Resellers and agencies

Build up a second pillar with OM Optimiser and advise customers even better and more efficiently. Become a OM Optimiser partner now!

Let others convince you!

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Your advantages through the Mailing Tool of the OM Optimiser®

Email marketing with AI

  • The OM Optimiser supports you with Lifecycle Automation in the automated sending of your newsletters and increases the closing rate thanks to Sales Automation.

Save valuable resources

  • Not only the Lifecycle module, but also the Task and Language Automation as well as the OM Optimiser Coach take over many otherwise time-consuming tasks for you.

Powerful templates

  • The OM Optimiser makes it child’s play for you to create clear and CI-compliant e-mail templates with which you can immediately increase sales.

Precise targeting

  • With the targeted creation of newsletters for suitable recipient groups, you reduce wastage to a minimum. Boost your lead numbers!

Detailed evaluations

  • The OM Optimiser evaluates the performance of your e-mail marketing automatically and on a daily basis: Valuable sales metrics for every email campaign!

Increase sales

  • By targeting your mailings with the OM Optimiser, you can not only increase your leads, but also increase your sales in the long term.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

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The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

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Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

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Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

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Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

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Get started now and use it 14 days for free!

Frequently asked questions

Yes, you can import your e-mail addresses via iFrame directly from your site to OM Optimiser. We also offer an interface to various CMS systems. Alternatively, you can also integrate your addresses via an Excel upload.

The OM Optimiser sends the emails via your SMTP. There are no references to other tools and is therefore a whitelabel solution.

Thanks to SPF and DKIM settings, OM Optimiser offers a high standard of security when sending e-mails, so that your mails actually arrive.

Yes, thanks to a user-friendly editor, you can create and edit your emails individually directly in the tool. You can store title, preheader, email content as well as unsubscribe header in OM Optimiser. The lifecycle module also enables automatic and intelligent mail dispatch.

With the help of APIs, the OM Optimiser checks over 100 lists that show whether your address has landed on a blacklist and informs you about it.

Depending on the specific tool, the connection to OM Optimiser is always slightly different. With Google Analytics , for example, a specific e-mail address must be added as a user. However, the connection is quickly done for all tools. Concrete instructions, incl. screenshots and videos can be found directly at OM Optimiser. If you have any questions, please do not hesitate to contact us.

Subscribers can easily unsubscribe with one click via the Unsubscribe header and a link in the footer of the mail.

The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These still have to be connected manually, for example:

  • Google Analytics
  • Google Ads
  • Facebook
  • Awin
  • Belboon

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.

In the event of any anomalies or problems, you will immediately receive an alert at Alert – via a push message sent directly to your mobile device or by e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent by e-mail at various intervals.

Yes, the free App for Apple and Android can be downloaded. Just log in with your account, so you always have all the data with you at all times.

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. You can find more details on our pricing page.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your email marketing, save time and money and improve the performance of your projects! This is Next Level Online Marketing!

Upgrade now!