Without data, everything in email marketing is nothing. Conversion successes are achieved where precisely fitting offers meet customer wishes. With the OM Optimiser© you turn clicks into conversions. Boost your marketing now!
Timing is everything. And the degree of personalisation. These and other parameters were identified by a study conducted by eCircle AG as guaranteeing success in email marketing. The OM Optimiser© uses all its data power to guide you on the road to success. From Google Analytics to Data Warehouse, the newsletter tool is a model for success.
In the fast-moving online world, effective email marketing plays a special role. A bigger one than social media, for that matter. As a study (Cheetah Digital and Econsultancy) of 5,000 consumers in 6 countries found, 73% of US consumers have already booked or purchased a service or product through a newsletter. That’s a lot. By comparison, when it comes to the highly touted social media, that number is just 31% in the US. If you want to master this channel, the OM Optimiser© is the tool of choice. It not only works automatically, but also acts intelligently and integrated thanks to AI support. It uses algorithms to identify synergies and potentials that can only be derived from data. This is the big difference to other programs. Through the use of A/B tests, you continuously derive new learnings with the OM Optimiser©, which bring you closer and closer to conversion summits.
With the OM Optimiser© you revolutionize your inbound activities. The internal link to lead management also opens up even more possibilities. Next-level online marketing starts today – Upgrade now!
OM Optimiser® offers these mailing functions
Drag & Drop function
Recipient list management
Analysis of the blacklist status
Compliance with SMTP, SPF and DKIM
Online Marketing Coach
Individual template creation
Large database for template templates
Years of experience
Drag & Drop & Design - The Next Generation Mailing Tool
Need some inspiration? Either use one of the countless templates or design your own template!
Control and analyze the ongoing generation of new leads with the mailing tool and lead management module.
The OM Optimiser bundles all important inbound functions for effective email marketing in 1 tool.
With the OM Optimiser Coach you maximise your online success. It identifies open To Do's, prioritizes and assigns them to the responsible employees.
OM Optimiser's Lifecycle Automation automates your email marketing, saving you important resources.
The most important mailing tool functions of the OM Optimiser® are
Personalization with minimal effort? Reach your customers at exactly the right moments. The OM Optimiser offers an intelligent lifecycle module with which e-mails and newsletters can be sent automatically at individually definable intervals or at selected times. You can create target groups for different email templates and also trigger the sending of these at individual times. With the help of variables such as the personal salutation, newsletters can be adapted to their recipients. Thanks to the Responisve option, you can even set your emails to adapt to your contacts’ inboxes.
Reach the right people! In OM Optimiser you will find an integrated module for your lead management. With this module you can manage valuable information about your potential customers, which can also be used for your newsletters thanks to a link with the mailing tool. Depending on the user profile, you can develop individual strategies for different target groups and implement them via the Enterprise Mailing Tool. The algorithm recognizes if a user appears on more than one mailing list or if individual contents do not pass the spam check.
Individual template creation
Make your brand stand out with an easy-to-use design feature! OM Optimiser’s own newsletter tool allows you to create specific email templates for individual requirements and different target groups. In addition, numerous ready-made templates serve as inspiration. Via drag & drop you can create vivid templates in the twinkling of an eye. Thanks to the integrated module for URL parameters, your newsletters will also be automatically created as campaigns in Google Analytics in the future.
As in other areas of online marketing, data is your best friend in email marketing. It gives you concrete information about which newsletters convert particularly well and which emails still need to catch up. Do recipients visit your website after receiving the newsletter or do they unsubscribe? With the OM Optimiser, you can evaluate the success of your email marketing at the touch of a button and identify important optimisation potential. This allows you to continuously improve your strategy and increase success rates.
Recipient list management
Depending on content, timing, region or other requirements, it may be necessary to define different recipient lists for different mails and newsletters. Should a certain target group be excluded from receiving specific whitepapers, eBooks or product information? Or should certain recipients be on more than one list? Make sure with OM Optimiser that every potential customer reads exactly what they should!
Efficient evaluation of mailings
Successful measures through valuable insights into your data! The OM Optimiser supports you in evaluating your mailings and also bundles important information per recipient. This gives you the perfect overview of your newsletter performance and allows you to draw important lessons from the results. See what works with your target group and achieve the optimum even in areas with potential for optimisation!
In order to reduce unnecessary and time-consuming administration activities to a minimum, OM Optimiser provides you with your own media library for your e-mail marketing. This way you upload images and other files only once and know exactly where to find them again. Also other employees do not have to rummage long in folders and local networks. With the OM Optimiser media library, you can add images to your newsletters in no time at all and work much more efficiently.OM Optimiser® brochure
90% of marketing managers support greater use of artificial intelligence.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Other relevant mailing tool functions
The Mailing Tool of the OM Optimiser at a glance
Easy mailing tool for everyone with the OM Optimiser!
Start mailing for your business with ease. The OM Optimiser brings you up to speed - whether you're a beginner or not - and it's easy thanks to AI!
OM Optimiser in 9 languages and much more! Benefit with your company from the all-in-one tool and simplify your online marketing now!
Resellers and agencies
Build up a second pillar with the OM Optimiser and advise customers even better and more efficiently. Become an OM Optimiser partner now!
Let others convince you!
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
Your advantages with the OM Optimiser® mailing tool
Frequently asked questions
Yes, you can import your email addresses via iFrame directly from your site into the OM Optimiser. We also offer an interface to various CMS systems. Alternatively, you can also integrate your addresses via an Excel upload.
The OM Optimiser sends the emails via your SMTP. There are no references to other tools and is therefore a whitelabel solution.
Thanks to SPF and DKIM settings, OM Optimiser offers a high level of security when sending e-mails, so that your mails actually arrive.
Yes, thanks to a user-friendly editor, you can create and edit your emails individually directly in the tool. You can store title, preheader, email content as well as unsubscribe header in the OM Optimiser. The lifecycle module also enables automatic and intelligent mail dispatch.
Using APIs, OM Optimiser checks over 100 lists to see if your address has been blacklisted and informs you.
Depending on the specific tool, the connection to the OM Optimiser is always slightly different. With Google Analytics, for example, a specific email address must be added as a user. However, the connection is quickly done for all tools. You can find concrete instructions, including screenshots and videos, directly in the OM Optimiser. If you have any questions, please do not hesitate to contact us.
Subscribers can easily unsubscribe with one click via the Unsubscribe header and a link in the footer of the mail.
The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
These still have to be connected manually, for example:
- Google Analytics
- Google Ads
Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.
You receive an alert immediately in the event of anomalies and problems – via push message directly to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent via email at various intervals.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser – automate your email marketing, save time and money and improve the performance of your projects! This is Next Level Online Marketing!