Project management tool
Online marketing is a path you take. Via paths and along milestones, this leads to success via clearly structured project management. This is exactly what the OM Optimiser© delivers.
Still 30% of projects fail. This is the result of regular studies by the Gesellschaft für Projektmanagement e.V. (GPM). The most common reason: unclear requirements and goals. The solution in online marketing is the OM Optimiser©. It unlocks potential through transparency and AI. Processes are clear, responsibilities too.
Since online marketing now includes a multitude of channels, it is often difficult to keep track of all projects. With OM Optimiser© you can easily manage all relevant areas. The enterprise tool shows you the right online marketing strategy and turns it into an actionable plan. This allows you to go into even more detail and maximise the success of your campaigns.
Grant access to colleagues or service providers and work together on projects. OM Optimiser© automatically creates tasks that are distributed to responsible parties.
Optimized workflows thanks to these project management functions
Online project management
Timeline for activities
Years of experience
The all-in-one online marketing tool
Stay flexible, use OM Optimiser on your PC or on the move
All relevant project management functions for your online marketing in one tool
Thanks to the OM Optimiser, you never lose focus on the essentials and have all performance data and responsibilities transparent at a glance.
The OM Optimiser Coach shows you how to maximise your performance. Tasks are created and prioritized fully automatically
In case of important events or problems, the OM Optimiser notifies you immediately via an alert system on your smartphone.
Powerful functions for your project management
Online Project Management
To maximize your online marketing success, you need to involve everyone in the company. The tasks from the areas SEO, SEA, usability, etc. are stored centrally and are automatically linked to the results. This way you can always see which changes have led to which results and learn how online marketing works based on actual developments.
In addition to task management, the Road Map also serves as a communication interface to inform all parties involved about the current status of the tasks. You can easily specify who is responsible for the execution of the respective to-do as well as which online marketing area it has been assigned to. In addition, a creation and due date can be added. In addition to the overview of your tasks, the OM Optimiser road map also provides you with detailed information on these points:
In order not to get lost in the jungle of various appointments and agreements, it is recommended to manage your to-do’s with the help of a scheduler. In order to get a better overview of the open to-do’s of the OM Optimiser and their deadlines in the future, we recommend the use of our calendar.
In the OM Optimiser’s customer centre, you as an agency, freelancer or consulting company get an overview of all important information about your customers. Managing multiple clients has never been easier!
It often happens that employees cannot participate in certain appointments or conference calls for various reasons such as illness, scheduling conflicts or similar. With the help of the log function of the OM Optimiser you are always up to date with the current status of your project or the to-dos. Minutes can be created for each appointment and can be retrieved at any time.
Especially at the beginning of a project it is important that all employees have a perfect overview of the current status and know all key factors of the project. All important information about the project is collected and listed in the profile. This way, important information is never lost and you quickly get an overview of achievements, goals, budget and much more.
Flawless project coordination also includes a log of the services performed. In the OM Optimiser’s performance log you will find an overview of the time spent on your assignment. This ensures absolute transparency. At the end of the project, all services rendered can be bundled for invoicing. So you always have an overview.
In the OM Optimiser, all emails sent can be accessed by anyone with the appropriate rights. This means that those involved do not lose track of what has been sent and can better understand what has happened in the past. With this function, substitutes, for example, can seamlessly continue communication with customers or service providers. Important e-mails never get lost again and you save valuable time.
Timeline for activities
The timeline in the OM Optimiser offers you the possibility to view all past activities of your project (e-mails sent, tasks completed, backlinks built, content and much more). This way you get all important information about the current project at a glance. Project management has never been easier!OM Optimiser® Brochure
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
90% of marketing managers support greater use of artificial intelligence.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Other relevant project management tool functions
The OM Optimiser project management tool at a glance
The OM Optimiser for everyone!
Project management and online marketing made easy with OM Optimiser! Whether you are completely new in the field or already a professional, the all-in-one tool brings you and your performance up to date!
Project management can quickly become confusing for a large team. The OM Optimiser brings light into the darkness! And it's even available in 9 different languages! This makes your online marketing even more efficient and effective!
Resellers and agencies
As an agency, OM Optimiser gives you more overview in your projects. Thanks to AI and automation, you can offer your customers more and earn something with our partner program!
Let others convince you!
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
Your benefits with the OM Optimiser® project management tool
Frequently asked questions
Depending on which package you have chosen, you can create different numbers of users in OM Optimiser. In the Free version, for example, you can create 5 users, in the Enterprise version up to 100. More information on our pricing page.
Depending on which package you have chosen, you can create different numbers of tasks for your road map in OM Optimiser. In the Free version, for example, you can store 10 road map entries, in the Enterprise version an unlimited number. Details can be found in our price list.
Yes, the OM Optimiser shows you completed tasks as a flag within your evaluations. So you can see directly which changes have led to which result.
You receive an alert immediately in the event of changes, anomalies and problems – directly via push message to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action.
Yes, in OM Optimiser you can collaborate with your colleagues, employees, superiors, service providers and partners thanks to the intelligent assignment of rights. You can unlock the whole project or just parts of it and determine who should get which functions.
Depending on the package, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found on our pricing page.
Yes, use the option to set a specific interval in the tool by which you receive e-mail. In addition, you will receive an alert immediately in case of abnormalities and problems.
OM Optimiser is available in 9 languages. You speak English, Russian or French? No problem! The evaluations are also available for all Google countries and languages.
Yes, OM Optimiser gives you complete transparency so you can see exactly what has been done and how much time a task has taken.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects!