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Project management tool

Online marketing is a path you take. Via paths and along milestones, this leads to success via clearly structured project management. This is exactly what the OM Optimiser© delivers.

Still 30% of projects fail. This is the result of regular studies by the Gesellschaft für Projektmanagement e.V. (GPM). The most common reason: unclear requirements and goals. The solution in online marketing is the OM Optimiser©. It unlocks potential through transparency and AI. Processes are clear, responsibilities too.

Since online marketing now includes a multitude of channels, it is often difficult to keep track of all projects. With OM Optimiser© you can easily manage all relevant areas. The enterprise tool shows you the right online marketing strategy and turns it into an actionable plan. This allows you to go into even more detail and maximise the success of your campaigns.

Grant access to colleagues or service providers and work together on projects. OM Optimiser© automatically creates tasks that are distributed to responsible parties.

Your benefits

  • Optimized workflows
  • Easy teamwork, also in international teams at different locations
  • All channels in one tool
  • Free app for Apple and Android
  • Automation of many processes and tasks
  • Always everything under control thanks to alert system

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Optimized workflows thanks to these project management functions


Online project management

User management

Road map

Timeline for activities

Profile

Protocols

Performance log

Bills

Emails

Customer Center

Calendar

Alert system

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    APIs

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    Users

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    Years of experience

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    Functions

The all-in-one online marketing tool


Multi-device

Stay flexible, use OM Optimiser on your PC or on the move

Functions

All relevant project management functions for your online marketing in one tool

Transparency

Thanks to the OM Optimiser, you never lose focus on the essentials and have all performance data and responsibilities transparent at a glance.

Coach

The OM Optimiser Coach shows you how to maximise your performance. Tasks are created and prioritized fully automatically

Alert system

In case of important events or problems, the OM Optimiser notifies you immediately via an alert system on your smartphone.


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Powerful functions for your project management


Online Project Management

To maximize your online marketing success, you need to involve everyone in the company. The tasks from the areas SEO, SEA, usability, etc. are stored centrally and are automatically linked to the results. This way you can always see which changes have led to which results and learn how online marketing works based on actual developments.

  • Manage open tasks and assign them to the responsible colleagues or service providers
  • Overview of all open and completed tasks
  • Integrated document management
  • Clear calendar
  • Communication directly in the tool
  • For agencies and service providers
  • Individual rights per domain and user
  • International cooperation possible through automatic translations
OM Optimiser Projektmanagement Tool

Road Map

In addition to task management, the Road Map also serves as a communication interface to inform all parties involved about the current status of the tasks. You can easily specify who is responsible for the execution of the respective to-do as well as which online marketing area it has been assigned to. In addition, a creation and due date can be added. In addition to the overview of your tasks, the OM Optimiser road map also provides you with detailed information on these points:

  • Current status of your tasks (open, in progress, completed, etc.)
  • Priority of the tasks (high, medium, low)
  • Estimated effort of the To Do’s (high, medium, low)
  • Short description of the respective task
OM Optimiser Projektmanagement Tool Road Map

Calendar

In order not to get lost in the jungle of various appointments and agreements, it is recommended to manage your to-do’s with the help of a scheduler. In order to get a better overview of the open to-do’s of the OM Optimiser and their deadlines in the future, we recommend the use of our calendar.

  • Assignment of all tasks to the completion date
  • Adding new deadlines
  • Clear coordination of all appointments
  • Release for colleagues
  • Assignment of colors for different areas
  • Deposit payment deadlines of invoices

Customer Center

In the OM Optimiser’s customer centre, you as an agency, freelancer or consulting company get an overview of all important information about your customers. Managing multiple clients has never been easier!

  • Protocols
  • Profile
  • Service log
  • Invoices
  • Mails
  • Timeline
  • Calendar
  • Road Map
  • Completed Tasks
  • Upcoming tasks
Online Marketing Projektmanagement Tool Kundencenter

Minutes

It often happens that employees cannot participate in certain appointments or conference calls for various reasons such as illness, scheduling conflicts or similar. With the help of the log function of the OM Optimiser you are always up to date with the current status of your project or the to-dos. Minutes can be created for each appointment and can be retrieved at any time.

  • Storage of all protocols
  • No loss of important information
  • Filter function for quick access
  • Re-reading when someone was on vacation, for example
  • Attach files to the minutes
Das Projektmanagement Tool im OM Optimiser: Protokolle

Profile

Especially at the beginning of a project it is important that all employees have a perfect overview of the current status and know all key factors of the project. All important information about the project is collected and listed in the profile. This way, important information is never lost and you quickly get an overview of achievements, goals, budget and much more.

  • Individually customizable
  • Everything at a glance
  • Perfect project management
  • Adaptable at any time
  • Fast training of new colleagues
OM Optimiser Projektmanagement Kundencenter Steckbrief

Performance log

Flawless project coordination also includes a log of the services performed. In the OM Optimiser’s performance log you will find an overview of the time spent on your assignment. This ensures absolute transparency. At the end of the project, all services rendered can be bundled for invoicing. So you always have an overview.

  • Exact time information to the minute
  • Exact assignment to the task list
  • Description of the task
  • Absolute transparency
Der OM Optimiser mit Projektmanagement Tool: Leistungsprotokolle

E-mails

In the OM Optimiser, all emails sent can be accessed by anyone with the appropriate rights. This means that those involved do not lose track of what has been sent and can better understand what has happened in the past. With this function, substitutes, for example, can seamlessly continue communication with customers or service providers. Important e-mails never get lost again and you save valuable time.

  • Overview of all mails
  • Mails are not lost
  • Access to older communications
  • Simple training
  • Seamless communication
  • Efficient coordination
OM Optimiser Projektmanagement Tool Kundencenter Mails

Timeline for activities

The timeline in the OM Optimiser offers you the possibility to view all past activities of your project (e-mails sent, tasks completed, backlinks built, content and much more). This way you get all important information about the current project at a glance. Project management has never been easier!

  • Clear division of tasks into internal and external
  • Access to the detailed information of the respective activity carried out
  • Overview of communication
  • Display of the processing time
  • Description of tasks
OM Optimiser® Brochure
Das Projektmanagement Tool im OM Optimiser: Timeline

Recent studies


Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.

Deloitte

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

www.lufthansa-industry-solutions.com

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

https://www.accenture.com/

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

www.horizont.net

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

https://t3n.de/

Other relevant project management tool functions


Key sales KPIs

Gain transparent insight into the development and performance of your leads. The OM Optimiser provides clear analyses for this purpose: e.g. inquiries per employee and channel, sales per lead and customer, comparisons with the previous year, forecasts, etc.

Invoices

All invoices are bundled centrally in the OM Optimiser customer centre. This allows you to access your invoices at a glance, anytime and from anywhere. Work much more efficiently and release invoices faster.

Document management

Cluttered drives and packed folders are a thing of the past: With OM Optimiser you can assign important documents directly to your leads, maintain them with different access rights and store them centrally - all in one place!

Comments

If you would like to address an important comment to one or more employees and/or service providers, you can simply link to them. This person will then receive a notification. This also prevents mail chaos.

Language Automation

Communicate with employees and service providers normally in your native language. Our automatic translation takes care of the rest! Language Automation is available for more than 10 languages - online marketing has never been so easy.

User administration

To ensure that all project members are involved in important tasks, multiple users can be easily added to OM Optimiser. Assign different access rights and create up to 100 users free of charge.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This way, employees do not have to type in the password every time.

OAuth Smart

With the open security protocol, you can quickly and easily connect APIs for your business and all your customers.

Multi-project capability

With the OM Optimiser you have the possibility to manage multiple projects and domains very easily.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance based on concrete instructions.

Free App

The OM Optimiser also offers all functions in the app for Apple and Android. This ensures that you are always up to date and always have your online marketing performance under control.

Alert system

For all important events concerning your online marketing, you will receive an alert email or a push message directly to your smartphone. This saves you a lot of time and reduces your reaction times to a minimum, even when you are on the road.

The OM Optimiser project management tool at a glance


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The OM Optimiser for everyone!


SME

Project management and online marketing made easy with OM Optimiser! Whether you are completely new in the field or already a professional, the all-in-one tool brings you and your performance up to date!

Enterprise

Project management can quickly become confusing for a large team. The OM Optimiser brings light into the darkness! And it's even available in 9 different languages! This makes your online marketing even more efficient and effective!

Resellers and agencies

As an agency, OM Optimiser gives you more overview in your projects. Thanks to AI and automation, you can offer your customers more and earn something with our partner program!

Let others convince you!


Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

Your benefits with the OM Optimiser® project management tool


More structure for your processes

  • The OM Optimiser bundles all documents and protocols centrally in the tool. This means that important information is not lost and you have access to it at all times.

Clear task control

  • Evaluations, to-dos, protocols, etc. are clearly displayed by the OM Optimiser and inform you at any time if action is required.

More transparency for responsibilities

  • With a large number of customer projects, responsibilities often get lost. The OM Optimiser assigns these directly to the responsible persons.

Faster training

  • In the OM Optimiser, all To Do’s are clearly stored, so that new employees know directly what still needs to be done.

Internationalization

  • OM Optimiser is available in 9 languages. Perfect for companies that are represented in several countries and operate internationally.

Efficient coordination processes

  • Within OM Optimiser, thanks to Task Automation, everyone in your team knows immediately what they have to do. Coordination takes place directly in the tool.

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Frequently asked questions


Depending on which package you have chosen, you can create different numbers of users in OM Optimiser. In the Free version, for example, you can create 5 users, in the Enterprise version up to 100. More information on our pricing page.

Depending on which package you have chosen, you can create different numbers of tasks for your road map in OM Optimiser. In the Free version, for example, you can store 10 road map entries, in the Enterprise version an unlimited number. Details can be found in our price list.

Yes, the OM Optimiser shows you completed tasks as a flag within your evaluations. So you can see directly which changes have led to which result.

You receive an alert immediately in the event of changes, anomalies and problems – directly via push message to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action.

Yes, in OM Optimiser you can collaborate with your colleagues, employees, superiors, service providers and partners thanks to the intelligent assignment of rights. You can unlock the whole project or just parts of it and determine who should get which functions.

Depending on the package, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found on our pricing page.

Yes, use the option to set a specific interval in the tool by which you receive e-mail. In addition, you will receive an alert immediately in case of abnormalities and problems.

Yes, you can download the free app for Apple and Android devices and simply log in with your account. This way you have all your data at your fingertips at all times.

OM Optimiser is available in 9 languages. You speak English, Russian or French? No problem! The evaluations are also available for all Google countries and languages.

Yes, OM Optimiser gives you complete transparency so you can see exactly what has been done and how much time a task has taken.

Yes, OM Optimsier gives you an overview of all the mails you have sent. So no mails will get lost. You can also create mail templates and much more.

Promote the transformation of your company!


Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.

Automated

  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects!

Upgrade now!