Online marketing is a path you take. Via paths and along milestones, this leads to success via clearly structured project management. This is exactly what the OM Optimiser© delivers.
Still 30% of projects fail. This is the result of regular studies by the Gesellschaft für Projektmanagement e.V. (GPM). The most common reason: unclear requirements and goals. The solution in online marketing is provided by OM Optimiser©. It unlocks potential through transparency and AI. Processes are clear, responsibilities too.
Since online marketing now includes a variety of channels, it is often difficult to have all projects on the screen. With OM Optimiser© you can easily manage all relevant areas. The enterprise tool shows you the right online marketing strategy and turns it into an actionable plan. This allows you to go into even more detail and maximize the success of your campaigns.
Grant access to colleagues or service providers and work together on projects. The OM Optimiser© automatically creates tasks that are distributed to responsible persons.
Optimized workflows thanks to these project management functions
Years of experience
The all-in-one online marketing tool
Stay flexible, use OM Optimiser on your PC or on the move
All relevant project management functions for your online marketing in one tool
Thanks to OM Optimiser you never lose focus on the essentials and have all performance data and responsibilities transparent at a glance.
The OM Optimiser coach shows you how to maximize your performance. Tasks are created and prioritized fully automatically
In case of important events or problems, you will be notified immediately by the OM Optimiser via Alert system on your smartphone.
Powerful functions for your project management
Online Project Management
To maximize your online marketing success, you need to involve everyone in the company. The tasks from the areas SEO, SEA, usability, etc. are stored centrally and are automatically linked to the results. This way you can always see which changes have led to which results and learn how online marketing works based on actual developments.
In addition to task management, the Road Map also serves as a communication interface to inform all parties involved about the current status of the tasks. You can easily specify who is responsible for the execution of the respective to-do as well as which online marketing area it has been assigned to. In addition, a creation and due date can be added. In addition to the overview of your tasks, the road map of OM Optimiser also provides you with detailed information on these items:
In order not to get lost in the jungle of various appointments and agreements, it is advisable to manage your to-do’s with the help of an appointment planner. To get a better overview of the open to-do’s of OM Optimiserand their deadlines in the future, we recommend the use of our calendar.
In the customer center of OM Optimisers you as an agency, freelancer or consulting company get an overview of all important information about your customers. Managing multiple clients has never been easier!
It often happens that employees cannot participate in certain appointments or conference calls for various reasons such as illness, scheduling conflicts or similar. With the help of the protocol function of OM Optimiseryou are always up to date about the current status of your project or the to-dos. Minutes can be created for each appointment and can be retrieved at any time.
Especially at the beginning of a project it is important that all employees have a perfect overview of the current status and know all key factors of the project. All important information about the project is collected and listed in the profile. This way, important information is never lost and you quickly get an overview of achievements, goals, budget and much more.
Flawless project coordination also includes a log of the services rendered. In the service protocol of OM Optimiseryou will find an overview of the time expended within the scope of your order. This ensures absolute transparency. At the end of the project, all services rendered can be bundled for billing. So you always have an overview.
At OM Optimiser, all sent e-mails can be accessed by anyone with the appropriate rights. This means that those involved do not lose track of what has been sent and can better understand what has happened in the past. With this function, e.g. substitutes can seamlessly continue communication with customers or service providers. Important e-mails never get lost again and you save valuable time.
Timeline for activities
The timeline in OM Optimiser offers you the possibility to view all past activities of your project (sent e-mails, completed tasks, built backlinks, content and much more). This way you get all important information about the current project at a glance. Project management has never been easier!OM Optimiser® Brochure
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
90% of marketing managers support greater use of artificial intelligence.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
Other relevant Projektmanagement Tool functions
The Projektmanagement Tool of the OM Optimiser at a glance
The OM Optimiser for everyone!
Let others convince you!
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
Your advantages through the Projektmanagement Tool of the OM Optimiser®
Connection of all your online marketing channels
Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.
The future of online marketing starts now!
EUR GBP USD
Your free access to OM Optimiser.
- Up to 5 users
- Many data in one tool
- Incl. SEO module
- 1 domain
The perfect introduction to professional online marketing.
- Up to 20 users
- 5 Competitors maintainable
- Incl. SEO module
- 1 domain
from $39 up
Optimal for small to medium sized websites and upscale requirements.
- Up to 30 users
- 7 Competitors maintainable
- Including SEO, SEA, Social & Affiliate Module
- Up to 3 domains
from $186 up
from £169 up
Optimal for large websites and online shops - small to medium teams
- Up to 50 users
- 15 Competitors maintainable
- All modules included
- Up to 10 domains
Optimal for highest requirements, many and large projects - large teams - the complete range of functions!
- Up to 100 users
- 20 Competitors maintainable
- All modules included
- Up to 20 domains
from $956 up
Frequently asked questions
Depending on which package you have chosen, you can create different numbers of users at OM Optimiser. In the Free version, for example, you can create 5 users, in the Enterprise version up to 100. More information on our pricing page.
Depending on which package you have selected, you can create a different number of tasks for your road map at OM Optimiser. In the Free version, for example, you can store 10 road map entries, in the Enterprise version an unlimited number. You can find details in our price list.
Yes, the OM Optimiser shows you completed tasks as a flag within your evaluations. So you can see directly which changes have led to which result.
In case of changes, conspicuities and problems, you will immediately receive a Alert – directly via push message to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action.
Yes, at OM Optimiser you can collaborate with your colleagues, employees, superiors, service providers and partners thanks to the intelligent assignment of rights. You can enable the whole project or just parts of it and determine who should get which functions.
Depending on the package, different numbers of domains can be created in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found on our pricing page.
Yes, use the option in the tool to set a specific interval at which you will receive an e-mail. In addition, you will receive a Alert immediately in the event of anomalies and problems.
The OM Optimiser is available in 9 languages. You speak English, Russian or French? No problem! The evaluations are also available for all Google countries and languages.
Yes! OM Optimiser gives you complete transparency so you can see exactly what has been done and how much time a task has taken.
Promote the transformation of your company!
All in One
Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects!