Skip to main content

Projektmanagement Tool

Online marketing is a path you take. Via paths and along milestones, this leads to success via clearly structured project management. This is exactly what the OM Optimiser© delivers.

Still 30% of projects fail. This is the result of regular studies by the Gesellschaft für Projektmanagement e.V. (GPM). The most common reason: unclear requirements and goals. The solution in online marketing is provided by OM Optimiser©. It unlocks potential through transparency and AI. Processes are clear, responsibilities too.

Since online marketing now includes a variety of channels, it is often difficult to have all projects on the screen. With OM Optimiser© you can easily manage all relevant areas. The enterprise tool shows you the right online marketing strategy and turns it into an actionable plan. This allows you to go into even more detail and maximize the success of your campaigns.

Grant access to colleagues or service providers and work together on projects. The OM Optimiser© automatically creates tasks that are distributed to responsible persons.

Your benefits

  • Optimized workflows
  • Easy teamwork, also in international teams at different locations
  • All channels in one tool
  • Free App for Apple and Android
  • Automation of many processes and tasks
  • Always everything under control thanks to Alert system

The embedded video is provided by Vimeo and starts when clicked. The privacy policy of Vimeo ( applies

Hintergrundbild-des-Videos-von-OM Optimiser®

Start Video

Optimized workflows thanks to these project management functions

Online project management

User management

Road map

Timeline for activities



Performance log



Customer Center



  • +0


  • +0


  • +0

    Years of experience

  • +0


The all-in-one online marketing tool


Stay flexible, use OM Optimiser on your PC or on the move


All relevant project management functions for your online marketing in one tool


Thanks to OM Optimiser you never lose focus on the essentials and have all performance data and responsibilities transparent at a glance.


The OM Optimiser coach shows you how to maximize your performance. Tasks are created and prioritized fully automatically


In case of important events or problems, you will be notified immediately by the OM Optimiser via Alert system on your smartphone.

Download Free Version now

Playstore Button von Google Apple App Store Button

Powerful functions for your project management

Online Project Management

To maximize your online marketing success, you need to involve everyone in the company. The tasks from the areas SEO, SEA, usability, etc. are stored centrally and are automatically linked to the results. This way you can always see which changes have led to which results and learn how online marketing works based on actual developments.

  • Manage open tasks and assign them to the responsible colleagues or service providers
  • Overview of all open and completed tasks
  • Integrated document management
  • Clear calendar
  • Communication directly in the tool
  • For agencies and service providers
  • Individual rights per domain and user
  • International cooperation possible through automatic translations
Online Marketing Tool with AI: Projetmanagement Tool Dashboard

Road Map

In addition to task management, the Road Map also serves as a communication interface to inform all parties involved about the current status of the tasks. You can easily specify who is responsible for the execution of the respective to-do as well as which online marketing area it has been assigned to. In addition, a creation and due date can be added. In addition to the overview of your tasks, the road map of OM Optimiser also provides you with detailed information on these items:

  • Current status of your tasks (open, in progress, completed, etc.)
  • Priority of the tasks (high, medium, low)
  • Estimated effort of the To Do’s (high, medium, low)
  • Short description of the respective task
Online Marketing Tool with AI: Projetmanagement Tool Road Map


In order not to get lost in the jungle of various appointments and agreements, it is advisable to manage your to-do’s with the help of an appointment planner. To get a better overview of the open to-do’s of OM Optimiserand their deadlines in the future, we recommend the use of our calendar.

  • Assignment of all tasks to the completion date
  • Adding of new appointments
  • Clear coordination of all appointments
  • Release for colleagues
  • Assignment of colors for different areas
  • Deposit payment deadlines of invoices
Online Marketing Tool with AI: Projetmanagement Tool Calendar

Customer center

In the customer center of OM Optimisers you as an agency, freelancer or consulting company get an overview of all important information about your customers. Managing multiple clients has never been easier!

  • Protocols
  • Profile
  • Service protocol
  • Invoices
  • Mails
  • Timeline
  • Calendar
  • Road Map
  • Completed Tasks
  • Upcoming tasks
Online Marketing Projektmanagement Tool Kundencenter


It often happens that employees cannot participate in certain appointments or conference calls for various reasons such as illness, scheduling conflicts or similar. With the help of the protocol function of OM Optimiseryou are always up to date about the current status of your project or the to-dos. Minutes can be created for each appointment and can be retrieved at any time.

  • Storage of all protocols
  • No loss of important information
  • Filter function for quick access
  • Re-reading when someone was on vacation, for example
  • Attach files to the minutes


Especially at the beginning of a project it is important that all employees have a perfect overview of the current status and know all key factors of the project. All important information about the project is collected and listed in the profile. This way, important information is never lost and you quickly get an overview of achievements, goals, budget and much more.

  • Individually customizable
  • Everything at a glance
  • Perfect project management
  • Adaptable at any time
  • Fast training of new colleagues
Online Marketing Tool with AI: Projetmanagement Tool Profile

Performance log

Flawless project coordination also includes a log of the services rendered. In the service protocol of OM Optimiseryou will find an overview of the time expended within the scope of your order. This ensures absolute transparency. At the end of the project, all services rendered can be bundled for billing. So you always have an overview.

  • Exact time information to the minute
  • Exact assignment to the task list
  • Description of the task
  • Absolute transparency
Online Marketing Tool with AI: Projetmanagement Tool Performance Protocols


At OM Optimiser, all sent e-mails can be accessed by anyone with the appropriate rights. This means that those involved do not lose track of what has been sent and can better understand what has happened in the past. With this function, e.g. substitutes can seamlessly continue communication with customers or service providers. Important e-mails never get lost again and you save valuable time.

  • Overview of all mails
  • Mails are not lost
  • Access to older communications
  • Simple training
  • Seamless communication
  • Efficient coordination
Online Marketing Tool with AI: Projetmanagement Tool Mails

Timeline for activities

The timeline in OM Optimiser offers you the possibility to view all past activities of your project (sent e-mails, completed tasks, built backlinks, content and much more). This way you get all important information about the current project at a glance. Project management has never been easier!

  • Clear division of tasks into internal and external
  • Access to the detailed information of the respective activity carried out
  • Overview of communication
  • Display of the processing time
  • Description of the tasks
OM Optimiser® Brochure
Online Marketing Tool with AI: Projetmanagement Tool Timeline

Recent studies

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Other relevant Projektmanagement Tool functions

Key DistributionKPIs

Get transparent insights into the development and performance of your leads. The OM Optimiser provides clear evaluations for this purpose: e.g. enquiries per employee and channel, turnover per lead and customer, comparisons with the previous year, forecasts, etc.


All invoices are centrally bundled in the customer centre of OM Optimiser. This allows you to call up your invoices at a glance at any time and from anywhere. Work much more efficiently and release invoices faster.

Document management

Confusing drives and packed folders were yesterday: With OM Optimiser you assign important documents directly to your leads, maintain them with different access rights and store them centrally - all in one place!


If you would like to address an important comment to one or more employees and/or service providers, you can simply link it. This person will then receive a notification. This also prevents mail chaos.

Language Automation

Communicate with employees and service providers normally in your native language. Our automatic translation takes care of the rest! Language Automation is available for more than 10 languages - online marketing has never been so easy.

User management

To ensure that all project participants are involved in important tasks, multiple users can be easily added at OM Optimiser. Assign different access rights and create up to 100 users free of charge.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This means that employees do not have to type in the password every time.

OAuth Smart

With the open security protocol, you can quickly and easily connect APIs for your company and all your customers.

Multi-project capability

With the OM Optimiser you have the possibility to manage several projects and domains easily.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance with concrete action instructions.

Free App

The OM Optimiser also offers all functions in the App for Apple and Android. This ensures that you are always up to date and always have your online marketing performance firmly under control.

Alert System

For all important events that affect your online marketing, you will receive an Alert email or a push message directly to your smartphone. This way you can save a lot of time and reduce your reaction times to a minimum, even when you are on the road.

The Projektmanagement Tool of the OM Optimiser at a glance


The OM Optimiser for everyone!


Project management and online marketing made easy with OM Optimiser! Whether you are completely new in the field or already a professional, the all-in-one tool brings you and your performance up to date!


Project management can quickly become confusing for a large team. The OM Optimiser brings light into the darkness! And it's available in 9 different languages! This makes your online marketing even more efficient and effective!

Resellers and agencies

As an agency, OM Optimiser gives you more overview in your projects. Thanks to AI and automation, you can offer your customers more and earn something with our partner program!

Let others convince you!

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Your advantages through the Projektmanagement Tool of the OM Optimiser®

More structure for your processes

  • Thanks to OM Optimiser, all documents and protocols are centrally bundled in the tool. This means that important information is not lost and you have access to it at all times.

Clear task control

  • Evaluations, to-dos, protocols, etc. are clearly displayed by OM Optimiser and inform you at any time if action is required.

More transparency for responsibilities

  • With a large number of customer projects, responsibilities often get lost. The OM Optimiser assigns these directly to the responsible persons.

Faster training

  • In OM Optimiser all To Do’s are clearly stored, so that new employees know directly what still needs to be done.


  • The OM Optimiser is available in 9 languages. Perfect for companies that are represented in several countries and operate internationally.

Efficient coordination processes

  • Within the OM Optimisers, thanks to task automation, everyone in your team knows immediately what they have to do. The coordination takes place directly in the tool.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£


The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36


Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up


Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339


Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£

Get started now and use it 14 days for free!

Frequently asked questions

Depending on which package you have chosen, you can create different numbers of users at OM Optimiser. In the Free version, for example, you can create 5 users, in the Enterprise version up to 100. More information on our pricing page.

Depending on which package you have selected, you can create a different number of tasks for your road map at OM Optimiser. In the Free version, for example, you can store 10 road map entries, in the Enterprise version an unlimited number. You can find details in our price list.

Yes, the OM Optimiser shows you completed tasks as a flag within your evaluations. So you can see directly which changes have led to which result.

In case of changes, conspicuities and problems, you will immediately receive a Alert – directly via push message to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action.

Yes, at OM Optimiser you can collaborate with your colleagues, employees, superiors, service providers and partners thanks to the intelligent assignment of rights. You can enable the whole project or just parts of it and determine who should get which functions.

Depending on the package, different numbers of domains can be created in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found on our pricing page.

Yes, use the option in the tool to set a specific interval at which you will receive an e-mail. In addition, you will receive a Alert immediately in the event of anomalies and problems.

Yes, you can download the free App for Apple and Android devices and simply log in with your account. This way you have all the data at your fingertips at all times.

The OM Optimiser is available in 9 languages. You speak English, Russian or French? No problem! The evaluations are also available for all Google countries and languages.

Yes! OM Optimiser gives you complete transparency so you can see exactly what has been done and how much time a task has taken.

Yes, OM Optimsier gives you an overview of all the mails you have sent. So no mails will get lost. You can also create mail templates and much more.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects!

Upgrade now!